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Wednesday, June 12, 2024

Sun Life marks Financial Independence Month with announcement of new game and more activities


What if you could take your financial journey for a test drive? 

That’s exactly what you can do with Sun Life’s upcoming game, Play for Life: A Game of Choices, which is set to launch in June 2024. This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements. 


Embark on Your Financial Journey with Play for Life 


Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs. 

At the beginning of the game, players define their life goals and select a character representing a career. Gameplay revolves around dice rolls, guiding pieces across the board to squares that correspond with the dice outcome. The board features spaces that offer life-enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically. 


You win the game once you have accumulated enough play money to achieve your life goal. The journey involves managing both positive and adverse circumstances,reflecting the essence of life's financial planning and decision-making.  

Step into the World of Play for Life 

For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate giant game boards and make real-life choices at SM Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, and more locations to come. To engage the mobile gaming community, the initial launch of the life-size version of Play for Life will be in partnership with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.  


Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife. 


Rank Your Money Moves with Sun Life’s New TikTok Filter 

Further amplifying its commitment to financial empowerment, Sun Life launched an interactive TikTok filter called “Rank Your Money Moves”. This gamified filter allows users to rank various priorities, such as love life, food, travel, and other possible money moves. Once priorities have been placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves. 


Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves  


Marking 9 years of Financial Independence Month 


Financial Independence Month is Sun Life’s annual campaign encouraging clients to pursue financial preparedness at every life stage. Launched in 2015, it aims to make the national celebration of Independence Day more personal and meaningful, as it centers on the pursuit of one’s brighter future. 

“Financial freedom starts with a choice,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on their financial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.” 


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