Upgrade your meal with Barrio Fiesta condiments

The last time we dined in at Barrio Fiesta was last year. We certainly miss their home-cooked dishes like my personal favorite Kare-Kare with bagoong. Yum! and of course  their merienda buffet with spreads like ginatan, pancit, dinuguan with puto, lumpia and sopas. 

Since everyone is looking for essential products like their specialty condiments at supermarket. 

Barrio Fiesta recently launches food products  like sauteed shrimps, tabasuk, sauces, spreads, chicken breading, snacks and other products to spice up your everyday dishes. 

Prime Global Corporation (PGC) is taking on the “new normal” with optimism as it leverages Filipinos’ rekindled love for home-cooking and the rise of the home-based food delivery business amid dine-out and movement restrictions to boost sales of its Barrio Fiesta products. 

As the COVID-19 pandemic has crippled businesses across industries, this Filipino brand has found a silver lining—pushing through with an expansion plan despite challenging times.

Adjusting to a changed food business landscape, Barrio Fiesta has recalibrated its sales approach, upping its online presence as it continues to diversify its product portfolio, from its top-selling shrimp paste to new sauces, spreads, dry mixes and snacks.

“Fortunately for the packaged food category, we are seeing growth opportunities still as people continue to remain at home, opting for home-cooked meals and seeing the rise of ‘home chefs.’ We anticipate that the ‘new normal’ will continue to bring about more interest, creativity and enthusiasm for lutong-bahay recipes, and we want to be there for them,” said Reychelle Ann Gigante, PGC Marketing Head.

Through its social media pages, Barrio Fiesta is providing Filipino cooks lutong-bahay recipes and tips, noting the many that are still locked down at home are shifting their budgets to home-cooked meals while small entrepreneurs have gone into the online food business in place of lost livelihood. 

This is where PGC saw an opportunity to help while selling its products in the safest possible way: no on-site promotional events and mostly a virtual interface with its target market. 

“All on-ground activities have been cancelled, current digital content efforts have been geared towards engaging our online audience with useful recipes and tips using our products, and recently we opened our Facebook page to online bulk orders for those who would be interested to resell Barrio Fiesta products within their community,” Gigante said. 

PGC has also shifted to digital marketing, seeing greater spending on online promotional ventures as the pandemic continues. 

At the same time, it maintains presence in physical stores—its primary trade channel—to cater to Filipinos who still opt to shop outside. Barrio Fiesta products are available in supermarkets, groceries, convenience stores, drug stores and sari-sari-stores. 

“While we very much acknowledge the important role that e-commerce has played during the new normal, we also understand that there is still a great need for general and modern trade or supermarkets and groceries and it is very much essential for us as well as it still caters to Filipinos who opt to shop in brick-and-mortar stores. For us, it won’t be one or the other, as this multi-channel availability will allow us to reach our customers in the most convenient way possible,” Gigante said.

PGC counts on the Filipinos’ familiarity with its heritage products to remain as the go-to brand for staple condiments even amid the rise of artisanal, home-made brands, given the scope of its production and distribution reach.

“We are aware that there are small online entrepreneurs selling specialty or artisanal bagoong and condiments, and this just goes to show how huge and dynamic the food market is,” Gigante said. “As for specialty condiments, at the moment, Barrio Fiesta is the only brand able to produce and distribute its products at scale commercially, across local and international markets, while maintaining high quality and authentic taste, made possible with a strong business model.”

Barrio Fiesta commands a 65-percent market share of the local sautéed shrimp paste category and 95 percent of the international market 2019.

“Our goal this year is to further dominate the category in both domestic and international markets. And in the next three years, we aspire to be among the top local companies in the sauces, dressings, condiments and package foods categories,” said Vincent Ace Villa-Real, President and Chief Operating Officer of PGC. 

“The Barrio Fiesta retail brand is one of the few remaining Filipino heritage brands whose equity can cut across the broad spectrum of the culinary and food industries. We intend to make the most of the equity. We can’t be a single product company; category expansion whether organic or thru external synergies is a given,” Villa-Real said.

">The manufacturing business of Barrio Fiesta sautéed shrimp paste was acquired by the Ang-Hortaleza Corporation through a subsidiary in 2011. The brand is now under Prime Global Corporation, a manufacturing, marketing and distribution subsidiary company owned by the Hortaleza Corporation holding company.

Earlier this year, it released its own version of everyday condiments and snacks: the Barrio Fiesta Gourmet Series Patis (fish sauce), Barrio Fiesta Tubasuk (spiced sugar cane vinegar), Barrio Fiesta Crispy Joy Breading Mix, Barrio Fiesta Peanut Butter Spreads, Barrio Fiesta Chicken and Beef Broth Cubes, and Barrio Fiesta Jumbo Roasted Peanuts. 

 “We are optimistic because Barrio Fiesta is a very strong retail brand offering products with superior taste, quality and value supported by a vision and a business model that is anchored on strong fundamentals,” Villa-Real added.

The next time you’re on the hunt for good ‘ol Filipino food, just bring out your phone and open your Eatigo app

When you hear the term Filipino cuisine, a few staples come to mind. Adobo, either chicken or pork, is surely on top of the list. Then maybe you think of a tangy, steaming bowl of sinigang. A pulutan favorite, sisig, is also right up there.

And for dessert, you can’t forget halo-halo, that glorious hodgepodge of macapuno, nata de coco, beans, ube chunks, topped with creamy leche flan.

As Buwan ng Wika comes to a close, the craving for Filipino cuisine is sure to live on. For times when you’re looking for something that taste and feels close to home, Eatigo is a sweet app that can help satisfy your cravings at an equally sweet price. Rightfully hailed as the leading online reservations platform for thousands of restaus in Asia, Eatigo has given its users the ease of scoring time-based discounts up to 50% off on participating restaurants.

Sentro 1771 in Greenbelt, for one, serves up Filipino food with modern twists. Apart from the café’s homey ambiance, their Sinigang na Corned Beef, Rated GG, and Lamb Caldereta are a few of what Makati workers keep coming back for.

Then there’s The Food Club, an opulent buffet restaurant that leaves intimidation outside the door. Experience a gastronomic adventure that treats both your hungry palates and your eyes through their live show kitchens. And for family gatherings,

Crisostomo has a no-fail modern yet authentic take on Filipino food that mom, dad, and the entire clan will undoubtedly enjoy.

Giving justice to its namesake, Sisig Society, is a crowd-pleaser which leaves every customer hungry for more of their irresistible, classic sisig.

Another group favorite is the bountiful Barrio Fiesta. Their special Crispy Pata, a mouth-watering bowl of pork knuckles fried to a golden crisp, should not be missed out on.

And nothing is more comforting than a breakfast plate of silog, may it be tapsilog, longsilog, or tocilog, Rufo’s Tapa is the way to go.

All of these restaurants are readily available on Eatigo, allowing you to snatch up deals that go as high as half-off from the total bill. Just download the app from the App Store or Google Play, sign up, and start scouting for deals.

So the next time you’re on the hunt for good ‘ol Filipino food, just bring out your phone and open your Eatigo app. Just like a homemade Pinoy dish, it’s easy, uncomplicated, and unquestionably delicious.

Great dining experiences and hefty food discounts at Eatigo app

Reserving a table at Metro Manila’s hottest restaurants is now a breeze as more big brands sign up with Eatigo, the app that is revolutionizing the dining scene across Asia.

Top brands that join Eatigo to give diners “a deal of a meal” are Pepper Lunch, Japan’s famous fast-steak restaurant; Barcino, a treasure cove of impeccable Spanish wines and treats; Barrio Fiesta, home of the Best Crispy Pata in town; Dulcinea, most known for their churros, gambas and other Spanish and European dishes;  and, Misto, Seda Hotel’s signature buffet restaurant that serves a medley of international flavours.

These new brands join a roster of heavyweights in Eatigo’s fast-growing list -- Heat of Edsa Shangri-la, where International chefs prepare their signature Asian and continental specialties; Ramen Nagi, which has been hailed in Tokyo for their world-famous ramen; and, Mighty Quinn’s, New York’s award winning slow-cooked barbecue.

Eatigo is free to download, and lets you snap up discounts as much as 50% every day at every partner restaurant. That means once you’ve signed up, you can instantly ogle through a slew of dining places, reserve a table and dig in the dish of your choice without having to dig deeper in your pockets. 

Only a few months in, many are already raving about Eatigo!

Kyla Paler, 22,  a corporate communications expert who also actively blogs about her travels, has been smitten with Eatigo. She enthused: “ Since I downloaded Eatigo, my friends and I have been eating out nonstop! We were so happy to find really good restaurant brands like Pepper Lunch and Barcino. Now, we can do our food trips more frequently without breaking the bank.”

 Cholo Pascual, 25,  a media practitioner, meanwhile, can’t seem to get enough of the app. “My girlfriend and I have been so dependent on Eatigo that we don’t go out now without first going through the app! They’ve got everything from fine dining, to hole-in-the-wall restaus and my discount is not limited to one product only. I think it’s so cool that my discount applies to all my food items! I introduced the app to my colleagues  and now, they, too, have the same happy problem of choosing which restaurant to try next. It’s simply amazing!”

        So don’t let great dining experiences and hefty food discounts pass you by! Do yourself a favor and join the five million strong (and growing) who have experienced dining through Eatigo!

*Recognized as the leading online reservations platform for restaurants in Asia, Eatigo is now the Number One Food and Drink App- on both IOs and Android Playstore.

To know more about Eatigo, the roster of restaurants they have on their list- and the new ones that sign up daily, visit their Facebook page www.facebook.com/eatigo.ph or download the App now!