BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

 

Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibeeas the new faces behind the Cheesy Yumburger.

 

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

 

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

 

It’s All About the Vibe

 

 

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group. 

 

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

 

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans. 

 

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

 

Catch the Wave of Excitement

 

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

 

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

 

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town. 

 

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.

Brittany’s Leisure Collection Shines, Expands Presence in Premier Philippine Tourist Destinations

Brittany’s collection of leisure developments posted another remarkable feat, as it posted a record P1.4 billion in reservation sales in May alone.

This stellar performance was fueled primarily by the growing appeal of Brittany’s premium leisure projects as well as the shifting preferences and lifestyles of its highly discerning buyers who have increasingly sought for exclusive retreats outside Metro Manila even postpandemic.

In particular, Brittany developments like Escana in Boracay Island, Bern in Baguio City, and Crosswinds in Tagaytay City contributed substantially to the company’s robust sales figures for the month—having captured significant market interest owing to their unique offerings, exquisite designs and prime locations.

Refined lifestyles 

These three leisure projects formed part of Brittany’s ambitious expansion plans to bring its brand of development to some of the country’s most premier destinations, where homebuyers and investors can indulge in a refined, bespoke lifestyle.

Escana offers a slice of tropical paradise in a 5.1-hectare expanse in Station Zero, adjacent to the island’s most luxurious resorts. Introducing a unique coastal lifestyle, this sanctuary is designed by WOW Architects, an award-winning, Singaporean-based firm recognized for its extensive experience in cross-border services and whose famous projects include the St. Regis Maldives and the Anantara Resort in Malaysia. Escana is poised to allow its future residents to revel in breathtaking sunsets, crystal-clear waters, and powdery white sand, alongside modern creature comforts

Bern, also by WOW Architects, is a four-tower residential development poised to epitomize the idyllic mountain lifestyle, granting residents a sanctuary amid picturesque vistas and the crisp mountain air, while Crosswinds is a 124-ha Swiss inspired enclave set amid the grandeur of over 35,000 towering pine trees in Tagaytay.

Expanding footprint 

Soon, investors can expect even more exciting additions to Brittany’s portfolio as the premium leisure and residential arm of Vista Land and Lifescapes Inc., will strategically expand its footprint in more key destinations across the country.

Banking on a growing demand for leisure homes and the continued recovery of the property sector, Brittany will soon unveil promising developments in Lanang, Davao; San Juan, La Union; Puerto Princesa City, Palawan; Talisay, Cebu; and General Luna, Siargao. 

In these tourist hotspots, Brittany is poised to redefine the concept of leisure destinations by offering “world class developments with world class experiences and world class views.” These new offerings are set to enhance the company’s portfolio while providing more opportunities for discerning buyers to invest in top tier leisure properties.

At the same time, this expansion underscores Brittany’s goal of creating exemplary experiences in luxurious living environments that blend seamlessly with the natural beauty of their surroundings.

Brittany ‘collections’

Besides Escana, Bern and Crosswinds, Brittany’s Leisure Collection offers more exclusive residences that showcase refined lifestyles in the most sought-after tourist destinations in the Philippines.

The collection also includes Praya, a tranquil oasis in Puerto Princesa City, Palawan, where nature, wellness, and culture take center stage; and the 26-ha Pievana, a sprawling haven for wellness in Sto. Tomas, Batangas.

Brittany’s Premium Collection, meanwhile, touts a distinguished portfolio of beautiful homes, condominium developments and exclusive lot only properties, bringing the world’s finest destinations right through beautiful masterpieces designed for the affluent few.

Under this are projects like the 119-ha Forresta, a “city in the forest” in Villar City, which will be home to upscale condominiums, ultra exclusive residential lots, and leisure hubs; the 300-ha Portofino, which exudes elegance in every detail with its meticulous architecture, inspiring designs, and beautiful homes; the 34-ha Pontevedra Estate in Sta. Rosa, Laguna which is home to distinct villages and modern commercial spaces amid open courtyards and landscaped gardens; 116 Suarez, a high-end serviced and residential condo in the heart of Cebu City; and Cala, an exquisite community in Davao offering 5-star comfort at home.

There is no doubt that Brittany offers the ideal investment, blending luxury with exceptional locations and natural beauty to craft exceptional living experiences befitting the affluent few.

For more information on Brittany's collection of luxury properties, visit www.brittany.com.ph or follow its official Facebook, Instagram or YouTube accounts

Watsons celebrates Father’s Day with the launch of HIMtayan lounge

 

 

Watsons, the most-loved health and beauty retailer in the Philippines, caters to men of all generations by offering an extensive selection of grooming and personal care products. With fantastic deals and promotions, a visit to Watsons can surely make every man feel his best. 

At the heart of HIMTAYAN Club 2024, hosted by Mikee Reyes on June 16 at Watsons SM North EDSA - The Grand, are three inspiring stories of men from different generations. Dubbed WatSONS stories, each man showcased how Watsons helped them bolster their confidence as they create their routine, step up their regimen, and take charge of their health and wellness. 

 

WatSONS Gen Z newbie, courtside reporter Migs Venegas, shared valuable lessons passed down to him by his Lolo, and his discovery at Watsons in building his grooming routine which led him to feel more confident. 

 

Financial consultant and content creator, Christian Cocjin represented the busy bee Yuppies and shared about navigating life changes and how Watsons helps him maintain his grooming arsenal for the daily grind. 

 

WatSONS also featured renowned photographer and Lolo Idol, Wig Tysmans, who shared wisdom and inspiration emphasizing that self-care and healthy living are timeless values, with Watsons fulfilling his every grooming and personal care needs in any life stage.

 

In addition to the inspiring stories, HIMTAYAN Club 2024 featured interactive brand segments from Nivea Men, AXE, Penshoppe, and Euroo, further proving Watsons' comprehensive selection of men's grooming essentials. 

 

"At Watsons, we embrace all men, whichever generation they’re in. This has inspired us to showcase stories of men from different generations for this year's HIMTAYAN Club. Our WatSONS men are normalizing self-care and healthy living, and we hope they will be able to inspire others to also look good, do good, and feel great by finding products that suit their lifestyle here at Watsons," shared Sharon Decapia, SAVP - Marketing, PR, and Sustainability, Watsons Philippines. 

"These stories are just the beginning. We remain committed to supporting every man’s journey towards a healthier, happier life. From a wide range of health and wellness products to expert advice and support, they can find it all at Watsons," Decapia added.

 

The first 50 dads who purchased from Watsons were given free coffee, while the rest were given the chance to score tickets to the Mobile Legends: Bang Bang Professional League Season 14 for purchases worth PHP 2,000 made via the Watsons app and at the HIMTAYAN Lounge. E-sports champs Team Liquid Philippines also brought their A-game as they joined the festivities. 

 

Visit the HIMTAYAN lounge at Watsons SM North EDSA - The Grand until June 19 and enjoy complimentary use of Euroo massage chairs or play a round of chess while your companions shop or after shopping for your grooming gears. 

 

Head over to any of the 1,000+ Watsons stores nationwide, or browse through the Watsons app to find products perfect for levelling up your routine.

 

Stay in the loop on the latest promos and events from Watsons. Follow @watsonsph on Instagram, @erWatsonsPH on Facebook, and @watsonsphilippines on

Dragon Edge Group gets Best Place to Work winning streak

Dragon Edge Group (DEG), the company behind the popular Beach Hut Sunscreen and Cycles Laundry Detergent, once again received the Best Place to Work award for the second year in a row, recognizing its excellence in the workplace, making it one of the top companies in the Philippines. 

 

This recognition by the world-renowned Best Places to Work, in partnership with Best Companies Group, honors companies with the highest standards of excellence in human resource (HR) practices and employee experience. The organization assesses employee culture and treatment in companies around the world, factoring in employee conditions, compensation and benefits, motivation, relationship, training, well-being, career development, leadership, and culture.

 

“We are truly blessed to have the opportunity to serve our customers and work alongside amazing teams. This award belongs to the DEGsters, who are passionate, hardworking individuals committed to our mission in spreading joy, excellence, and positivity through our products,” says Dennis Balajadia, Dragon Edge Group Co-founder and Chief Executive Officer. 

 

The back-to-back win is a testament of DEG’s commitment to excellence and sustaining a positive employee culture, which is beneficial to creating remarkable brands and products.

Dragon Edge Group’s fearless husband-and-wife founders Emily and Dennis Balajadia receive their second Best Place to Work award from Yones Candra, Best Places to Work Customer Success Manager.

 

Excellence in leadership and employee culture

Since 2005, Dragon Edge Group has been creating remarkable brands that bring more joy to people’s lives. Behind the company’s success is a passionate team led by equally passionate leaders that ensures only the best-quality products reach stores and our homes.

 

Beyond its products for customers, DEG also fosters a positive work environment and unique company culture that encourages new ideas and innovative thinking among employees. This has become a cornerstone of success within the company as DEG employees and leadership, also known as “DEGsters,” As a result, “DEGsters” develop their creativity and grow their potential in line with their core values to work with integrity and excellence, practice tamang diskarte and making sure things are done on time, take care of customers, and to be humble.

 

DEG provides leadership programs and initiatives for employees, where they can support the growth of employees to become strong leaders in the company. DEGsters are also given the chance to get their Master’s degrees from prestigious universities, like Ateneo Graduate School of Business and Wharton School.

 

Opening communication with employees is also key to DEG’s success. By talking to employees and receiving constructive feedback, the company was able to improve certain fields in their company culture, such as adding a retirement package to its benefits for DEGsters who are nearing this stage in life.

 

“We listen to our employees and we take note of feedback that would help us improve as a company, as long as it’s aligned with our values,” says Emily Balajadia, Dragon Edge Group Co-founder and Mother of Marketing.

 

Producing remarkable brands and innovations

Dragon Edge’s first product was a bottle of Beach Hut Sunblock in 2006, which was the first and only local spray-on sunblock at the time. This innovation pushed them to create other brands that challenged the status quo, and became the pioneers of many products, such as the first baby detergent Cycles and the first natural baby bottle and nipple cleanser, Cradle. 

 

When the COVID-19 pandemic hit in 2020, DEG quickly responded by creating and distributing COV-X alcohol in just 11 days to help communities to stay safe and healthy.

 

The top priority is letting DEGsters’ express their creativity. Founders Dennis and Emily Balajadia believe that the best ideas come from “relaxed, informal settings.” This encourages the team to think outside the box to come up with attention-grabbing campaigns for their brands. This has led to some of the wildest ideas, like Beach Hut becoming the first sunblock to fly to space in 2017, which was crafted during a company drinking session.

 

The company has also expanded nationwide, and is already selling products in Indonesia since 2006. Not only did this allow DEG to branch out further, the expansion also created many opportunities for employees to help grow the company, while also growing within it themselves.

 

Dragon Edge Group founders Dennis and Emily Balajadia talk about what they’ve done to improve employees’ wellbeing, and how DEGsters were key in their decision-making process.

 

Doing good work for the community

DEG’s fearless approach allows the company to tackle challenges head-on through innovative solutions that elevate customer experience. As part of Beach Hut’s brand initiatives, the brand opened Beach Hut Bar in Boracay in 2012. It gave vacationers a spot to enjoy the beach vibe with good music and signature cocktails, while protecting them from the sun’s harmful rays. Beach Hut also introduced the first sunscreen vending machine in Caticlan Airport and Boracay to keep tourists protected from the sun.

 

The company also takes a creative approach in implementing CSR initiatives for communities. Running for five years, Beach Hut Sunscreen is on a mission to support and develop grassroots women’s football, empowering young girls to follow their dreams both on and off the field.  

This year, the brand hosted the first-ever Women's Beach Football Festival, showcasing the brand's dedication to empowering Filipina athletes.

 

DEG is also leading the way in sustainability with the thrust of saving the earth for the younger generation with the launch of eco-friendly packaging, recycling bins, and Cycles and Cradle refilling stations. 

 

Dragon Edge Group goes beyond creating game-changing products. Being recognized as a two-time Best Place to Work awardee emphasizes how they prioritize a culture of joy and celebration, translating into a passionate team that thrives on achieving and spreading positivity. This ultimately creates a ripple effect into DEG's employee benefits, CSR initiatives, and how they push to improve the quality of life of their customers and communities. As Dennis declares, “This is just the beginning. We have set the standard with our Best Place to Work awards, and it is now up to us to uphold and surpass it.”

 

For more information about Dragon Edge Group and its brands, visit their official website.

Beauty Goes Green! L'Oréal and Watsons Launch First PH Green Business Plan

 

L’Oréal and Watsons today announced the kickoff of the first Green Joint Business Plan in the Philippines to accelerate sustainability in the beauty and wellness sectors. L’Oréal and Watsons are joining forces to create programs that will help tackle plastic waste, raise awareness on sustainable choices, and provide livelihood opportunities for the vulnerable population in the Philippines. 

(L-R) Krhizzy PASIGAN, L’Oréal Philippines Corporate Affairs Director; Zyra TINIO, Watsons Philippines Group Category Manager for Trading Beauty; Rohini BEHL, L’Oréal SAPMENA Head of Sustainability; Jefferson GO, Watsons Philippines Chief Operating Officer; Yannick RAYNAUD,  L’Oréal Philippines Country Managing Director; Danilo CHIONG, Watsons Philippines Managing Director; Vismay SHARMA, L’Oréal SAPMENA President; Sharon DECAPIA, Watsons Philippines SAVP for Marketing, PR & Sustainability;  Jared DE GUZMAN, Watsons Philippines, Customer Director; and Lexie COLOMA, Watsons Philippines Senior Manager, Sustainability. 

 

“This first green joint business plan in the Philippines is a historic milestone in the longstanding partnership between L’Oréal and Watsons in the Philippines. Beyond our responsible business practices, I’m very proud that we are coming together to be catalysts for change by acting with urgency and helping solve the pressing environmental and social issues in the Philippines. It’s the right thing to do,” said Yannick Raynaud, Country Managing Director of L’Oréal Philippines. 

 

Danilo Chiong, Managing Director of Watsons in the Philippines also shared his support to the partnership. “At Watsons we have updated our brand promise from LOOK GOOD, FEEL GREAT to LOOK GOOD, DO GOOD, FEEL GREAT to signify our strong commitment to do more sustainable practices. This first ever green joint business plan is a comprehensive approach to driving collective impact to our planet, our people, and products. I am inspired by the work we are doing with L’Oréal and the positive impact that we can drive in the Philippines, and hope that programs like this can inspire other companies to do what is right for the environment.”

 

Plastic pollution is a major challenge in the Phillippines. In 2022, the Philippine government implemented the Extended Producer Responsibility (EPR) Bill for the recovery and management of post-consumer recycled plastic. In 2023, L’Oréal has recovered, upcycled, and recycled 100% of its plastic volume in the Philippines, exceeding the 20% target set by the government for the 1st year of implementation.

 

With the Green Joint Business Plan, L’Oréal, through its sustainability program L’Oréal for the Future, and Watsons, with its brand promise to “Look Good, Do Good, Feel Great”, are accelerating collective transformation towards a business model that respects planetary boundaries, empowers the business ecosystem, and reinforces commitments to drive inclusive growth. 

 

The joint collaboration programs include: 

 

• The Recycle for Rewards program led by Garnier, a brand under the L’Oréal Groupe. Consumers are encouraged to donate empty beauty and wellness bottles at select Watsons stores to get discounts. The initiative starts on May 6 in 23 participating Watsons stores in Metro Manila this year. 

 

• To help consumers make sustainable choices, L’Oréal is ramping up the listing of products under Watsons’ Sustainable Choices category with products that are refillable, made with recycled content and sustainable paper and with ingredients that are from bio-based, abundant, or circular processes. An example of this is Garnier’s Micellar water that is made of 100% post-consumer recycled (PCR) PET plastic (R-PET). Cartons used in L’Oréal’s packaging are made of FSC-certified paper. 

 

• All point-of-sale materials (POSMs) used by L'Oréal in Watsons stores are 100% eco-designed. They follow the 3R strategy that involves reducing the weight of products and packaging by designing them with smaller dimensions and lighter materials whenever possible. Additionally, L'Oréal aims to replace traditional materials with alternatives that have a better environmental footprint, making them more suitable for reuse and recyclability.

 

• Watsons is also supporting L'Oréal’s Digital Beauty Academy, a social inclusion program that provides training on beauty, wellness, and social commerce with the goal of equipping individuals with valuable skills to thrive in the digital space and gain livelihood opportunities. 

 

• L'Oréal will support Watsons’ Alagang Pangkalusuganmedical and wellness program, that aims to uplift overall wellbeing of vulnerable communities. The Alagang Pangkalusugan program will extend to Metro Manila, Palawan, Bacolod, Iloilo, Pampanga this year. 

 

• L’Oréal is upskilling brand ambassadors and staff of Watsons on sustainability and conscious consumption, utilizing the L’Oreal for the Future e-learning module. 

 

Under its L’Oréal For the Future commitments, L’Oréal will transition 100% of plastic used in its packaging to be recycled or bio-sourced by 2030.  L'Oréal is also working for 95% of its product ingredients to be derived from bio-based sources, abundant minerals or from circular processes by 2030. 

 

Metrobank cardholders are up for another awesome book shopping experience with Big Bad Wolf

Metrobank cardholders are up for another awesome book shopping experience as Big Bad Wolf, the world’s biggest book sale, makes its second stop in Manila at Glorietta Activity Center, Makati from June 19-26, 2024. 

On top of getting first dibs on the books, cardholders will enjoy exclusive perks from Metrobank as they shop to fill their shelves with new book finds!

Ready to maximize your budget with vouchers and flexible payment options at the Big Bad Wolf Book Sale? Check out these reminders from Metrobank: 

1.     Bring your Metrobank credit card, debit card, or your Metrobank App to access the exclusive pre-sale 

Your Metrobank debit or credit card or mobile app will serve as your ticket to a VIP experience at the Big Bad Wolf Book Sale on June 19, from 10:00AM to 12:00 NN. It’s all you need to show to be one of the first shoppers to preview all the titles available in Big Bad Wolf’s Glorietta run a few hours before the sale officially opens to the public. 

2.     Pay with your Metrobank credit card to enjoy 0% installment on your book haul!
If you have underestimated your budget on your book haul, don’t fret as Metrobank offers flexible payment options when you pay using your Metrobank credit card. For a minimum single-receipt purchase of PHP3,000, you can avail of 0% installment payment terms on your credit card for 3 months.

3.     Visit Metrobank’s booth and be first in line to score an additional PHP100 voucher for your book shopping!
As you go around the book sale, don’t miss out to drop by Metrobank’s booth and join the fun by playing games and taking fun photos with your new books to get freebies, as well as learning about financial products that may suit your needs at your current life-stage. Don’t forget to show your Metrobank credit card, debit card, or Metrobank App to be one of the few ones to score PHP100 voucher, which you can use to top up your budget when you spend at least PHP2,000 at the book sale. 

4.     Check out with ease at the Metrobank Exclusive Payment Lanes

Done shopping? Continue to enjoy Metrobank-exclusive perks even during check-out. Metrobank cardholders are entitled to dedicated payment lanes for an easier checkout experience. Just look for the Metrobank logo as you approach the counters.

Get the best shopping experience at one of the world’s biggest book sales with your Metrobank credit or debit card. Shop from over two million book selections at budget-friendly prices at the Big Bad Wolf Sale in Glorietta.

Don’t have a Metrobank Credit card yet? No need to worry, because Metrobank will be accepting applications during the book sale. You may also visit https://apply.metrobank.com.ph/creditcard before the event to possibly enjoy the exclusive Metrobank benefits.

Download the latest version of the Metrobank App via the App Store, Google Playstore or Huawei AppGallery to experience smart, simple and secure banking. With the Metrobank App, you can view your transactions, check your credit card balances and pay your bills safely and in real-time. 

 

Follow our social channels to learn more:

Website: https://www.metrobank.com.ph/promos

Facebook: https://www.facebook.com/MetrobankCardPH/

Instagram: @metrobankcardph