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Thursday, October 16, 2014

Electrolux Delightful-E transforms worn out clothes into quilts with GawadKalinga’sTrese




I was first exposed to idea of service to others when a co-employee suffered a Dengue fever stage 4 and badly needed a blood transfusion. I have become a blood donor by accident, but continued on the deed after that,  I wanted to save lives by blood letting. Giving has a healing effect, believe me. Everybody has each share of helping the needy. I have  seen individuals inspired by others taking that first step, and have consequently taken the first step themselves.

 When I received an invite for the Gawad Kalinga's Trese Community in Payatas thru Electrolux (Fleishman-HillardPH) I said yes right away. It was a 45 minute drive away from QC on a sunny morning last October 14, 2014.  It was my first time to visit Gawad Kalinga's Trese, I wanted to meet the people behind the good cause.

The street going to Trese community

Electrolux Marketing Manager, Andrea Pionilla


Julius and Mike Go of Gawad Kalinga


Julius introduced us how to press photo silkscreen 


My first try on manual printscreen


My finished product


Electrolux with its long running advocacy of collecting and laundering clothes for calamity-stricken survivors, partners up with Gawad Kalinga's Trese in recycling worn out clothes into beautiful quilts for the new born babies and children in orphanages. What started as a small act of giving has continued to grow as each person deepens their commitment to service.

 Gawad Kalinga Trese' s Supervisor Ate Lita


Ate Lita's co worker sewing quilts





We witnessed how donated clothes sewn into colorful quilts that would make the most beautiful blanket an orphan could used. One of the most touching and inspirational stories I have seen and heard is that of Ate Lita, their supervisor at Trese Community, she started sewing quilts by herself and then recruited her neighbors, together they have earned enough to fend for their family. They have sewn quilts for distribution to orphanages, and accepted sewing job for other companies as well.

The finished quilt

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.

Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities.






“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”

Be a part of this meaningful advocacy by donating some pre-loved clothes. You may drop off your donations in any of these locations:


Electrolux Customer Service Hub
Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City

Mommy Mundo Head Office
2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City

Unilever Philippines Head Office
1351 United Nations Ave., Paco, Manila

Empire East Land Holdings Inc.
11th Floor World Center Bldg., Sen Gil Puyat, Makati City

St. Mary's College
37 Mother Ignacia Ave., Paligsahan Quezon City

Kodak Philippines
2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City

Morgan Stanley
16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig

Center for Culinary Arts (CCA)
287 Katipunan Ave., Loyola Heights, Quezon City

Dasmarinas Village (Homeowners Association Office)
1419 Campanilla St. Dasmarinas Village, Makati City

BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

Isla Lipana& Co.
29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City


Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.


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