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Wednesday, April 1, 2015

Samsung is Made to Fit with every family to build happier homes

Samsung recently staged Made to Fit: A Musical at Blue Leaf Events Pavilion in Taguig City last March 26 featuring their latest digital appliances line-up and showcased how each appliance perfectly fits every kind of family.

 The Samsung Musical stars the seasoned theater performer 2014's Best Actress in a musical for her role as Fiona in Shrek, The Musical,  Ms Shiela Valderrama-Martinez as Sam and stage actor Topper Fabregas as RJ. They sang their way thru Bruno Mars hits, from the time they hit it off , engaged, married and had a kid of their own. Together, they embraced life with the help of Samsung Appliances.

Samsung Electronics Philippines Corporation (SEPCO) understands how boundless Filipino mothers are when it comes to her family's welfare. ln-depth understanding of these concerns
propels them to fulfill the goal of being an integral partner in addressing the wants and needs of
Filipino families to build happier homes.

"We decided to introduce our products differently and creatively to demonstrate how Samsung Digital Appliances’ innovation keeps up with changes in consumer's life stages, from being independent yuppies, to getting married, and eventually starting a family,” Jun Filart, Business Unit Head for Samsung Digital Appliances said. ”This shows that Samsung Digital Appliances are
the answer to the ever-evolving needs and diversity of the Filipino families.”

Aside from the musical, the event featured an experiential area, giving guests the opportunity to take a closer look at the latest Samsung Digital Appliances. The guests witnessed and experienced how and why each appliance plays an integral part in creating a happier home. Mothers, in particular, appreciate how Samsung digital appliances perfectly fit their needs around the house, providing them more ways to give the best possible care for their family.

The new Samsung Top Load Fully Automatic Washing Machine with ActivDua|Wash. With its dedicated sink, washboard, and water jet built right into the washer, pre-treating laundry is now more convenient. This can help reduce back pains by 43 percent* when washing. Moreover, this fully automatic washing machine addresses common laundry problems such as tangling, detergent residues, and lints that may damage clothes. It features Wobble Technology that creates powerful vertical wash motions to prevent clothes from tangling; a Magic Dispenser that uses a propeller to dissolve detergent in the dispenser and spread it evenly; and Magic Filter located at the water level that traps the lint, fluff and particles coming out of clothes during the washing process.

Addressing space constraints

Mothers, especially those who have a bigger family, usually face the challenge of organizing grocery and food items in their refrigerator. These needs can be catered by Samsung, which offers a wide range of refrigerator sizes from 6.4 to 28.7 cubic feet. Apart from large storage capacities, Samsung also incorporates design that maximizes space efficiency. The Samsung Food Showcase Refrigerator (FSR), for instance, has a revolutionary "fridge within a fridge” design which features two independent areas, which can offer more space and wider range of storage and organization options. The first layer, also now as the showcase, provides clearly defined zones for frequently used food and ingredients.

”Samsung truly understands the heart and mind of Filipino mothers, specially their concern for their families. With its latest innovative, smart and high quality digital appliances line-up, Samsung is once again offering a whole new home experience for the Filipino Family,” Mr. Filart concluded

Visit the Samsung Philippines Facebook page ( or follow Samsung
via Twitter (twittencomzsamsungph) for more information

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