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Monday, April 27, 2015

Do More With Less at home with Electrolux Appliances

Electrolux, a global leader in home appliances, launched its Do More With Less campaign at Abenson Global City last April 22 to empower moms to be more creative and resourceful at home.
The event was hosted by Issa Litton and attended by Electrolux Ambassadors Cheska Kramer, Chef Rosebud Benitez and Chef Bruce Lim.

The brand ambassadors shared do-it-yourself home products you can easily make using Electrolux home appliances.

"Filipino Moms are inventive. Leave it to them to find a way to recycle something that seems unusable,” said Andrea Pionilla,  Marketing Manager of Electrolux Philippines. “Electrolux’s newest campaign wants to show moms how easy it is to do more with less when they have the right home appliances to help them out.”

“I am thrilled to be part of this meaningful campaign. As a practical dad, I’ve always been a believer that with the right tools, you can always do more with less,” said Doug Kramer. “I love how Electrolux appliances help us accomplish more things at home so Cheska and I can spend more time with the kids and less time managing the household.”

Do More With Less at home

According to the Philippine Institute for Developmental Studies, Metro Manila produces 5,600 tons of trash per day and 75% of this comes from households. The same research also showed that half of the daily household waste comprises food scraps and leftovers. A study conducted by the Food and Agriculture Organization of the United Nation found that one of the reasons behind food wastage among developing countries is wasteful consumption habits.

 Electrolux invites you to share your own lifehacks at home. Join the Reduce Food Waste Challenge on Facebook. Share your tips on how to transform used items into something useful again and get a chance to win exciting prizes from Electrolux. Like The Electrolux Little White Book on Facebook to know more about the contest.

This is my Electrolux tip to keep the food fresh longer when storing in the ref.

With the help of Electrolux appliance you can do more with less by keeping your food fresh longer and eliminating the need to throw away uneaten or spoiled vegetables or fruits.

1.     Some foods create ethylene gas that cause other nearby fruits and vegetables to ripen and spoil faster than normal. Things that should NOT go in the refrigerator include avocados, apricots, bananas, oranges, kiwi fruit, melons, nectarines, pears, peaches, plums, pineapple and tomatoes. Don't put food in the refrigerator that doesn’t require to be refrigerated.

2.    Always keep your vegetable bins clean,  before adding new fruits and vegetables, make sure you wipe out the plastic bins with a sponge. Keeping your vegetable bins clean will prevent bacteria and mold growth.

3.    Make sure foods are well wrapped or covered. Food that is exposed to the inside air of the refrigerator will spoil more quickly than if it were well covered. Store food in a tightly sealed container like a ziploc seal or cover with wrap or foil before putting in food in the refrigerator.

4.    To ensure that your food lasts as long as possible, keep your fridge between 37°F and 40°F, and your freezer between 0°F and 2°F. Buy an inexpensive thermometer to keep inside so that you can check the temperature regularly.

5.    Make sure that the items you buy are as fresh as possible. Local, in-season produce will always get to the grocery store faster than something shipped from overseas. Buying local means your food is as fresh as possible and will last longer, which also means less waste!

We spend a lot of money on our groceries and ensuring that they stay fresh long enough for us to enjoy them is a great way to make sure we aren’t wasting food.

To know more about Electrolux Do More With Less, visit or follow @ElectroluxPH on Twitter and Instagram.

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