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Saturday, July 25, 2020

Huawei expands tablet line-up with HUAWEI MatePad

Huawei Consumer Business Group (BG) today announced the new HUAWEI MatePad, bringing immersive entertainment, efficient learning and the seamless, smart interaction experience to a wider audience. Equipped with a gorgeous 10.4-inch FullView display supporting eye protection features, FollowCam, smart features and powerful Kirin 810, the new Huawei tablet is the ideal companion for learning, entertainment and everything in between. The MatePad will be available in a subtle Midnight Grey colour scheme.

Wang Yinfeng, President of PC and Tablet Product Line, Huawei Consumer BG, said: “In a time when working and learning are rapidly gaining popularity, consumers are increasingly looking for devices that can empower them to perform their tasks efficiently on the go. The latest HUAWEI MatePad features a beautiful display, powerful performance and a wide range of smart features that transform any location into a mobile classroom or theatre. It is a versatile productivity enabler, an entertainment companion and a smart assistant, all wrapped in one sleek package.”

Premium industrial design
Featuring a familiar design that consumers have come to love, the new HUAWEI MatePad has a premium enclosure with narrow bezels, measuring just 7.9mm to achieve a massive screen-to-body ratio of 84 percent, making the most of the compact form factor to provide a large display area for users. The Micro-arc middle frame realises an integrated shielding design that embeds the antennas and allows the middle frame to seamlessly connect with the back, which is available in an understated colourway – Midnight Grey. All these are fitted in an extremely lightweight body that weighs about 450g, perfect for users who are always on the move.

Immersive multimedia experiences
The new HUAWEI MatePad delivers Huawei’s signature FullView experience with a 10.4-inch 2K FullView display that supports a 2000x1200 resolution at 224PPI and 70.8 percent of the NTSC colour gamut for bringing any multimedia content to life. Picture detail and dynamic range are boosted by the proprietary HUAWEI ClariVu Display Enhancement technology, which is a set of algorithms that optimise dark images and video scenes for image quality, colour saturation and sharpness. The display panel has also been certified by TÜV Rheinland Low Blue Light, ensuring user eye fatigue is kept at a minimum over extended use.

Delivering an audio experience that rivals that of home theatre setups, HUAWEI MatePad supports Histen 6.0 to drive 3D stereo sound effects. Music and films sound more immersive than ever with the four high amplitude speakers, which feature an innovative design. The HUAWEI MatePad features various breakthroughs and innovations in Android audio system reconstruction and multi-channel signal chipset processing to deliver a home theatre-like cinematic audio experience. The sound by Harman Kardon reproduces even the most intricate sounds with impeccable clarity.

All-round performance
The new HUAWEI MatePad is powered by Kirin 810, a powerful and efficient AI chipset manufactured with 7nm process. Included in the chipset is a 2.27GHz octa-core CPU, comprising two A76 performance cores and six A55 efficiency cores. CPU resources are scheduled by AI, which allows the processor to dynamically respond to varying user demands. A customised Mali-G52 synergises with GPU Turbo 3.0 to support improved graphics processing capability across everyday tasks and more demanding apps, such as games. The Kirin 810 also includes a Da Vinci NPU to handle AI processing and enable novel and sophisticated smart features that enrich the user experience. The HUAWEI MatePad also packs a massive 7250mAh battery and works in concert with Huawei’s software optimisations to provide an enduring battery life.

Smart interaction features
Running EMUI 10.1, the new Huawei tablet includes a variety of smart features that take full advantage of Huawei’s distributed technology to fundamentally change the way users interact with their devices. Multi-Window[1] not only allows two apps to be open concurrently, the apps can also interact with each other for maximum multi-tasking efficiency. Text messages can be replied to via Floating Window, which creates an overlay on top of the active app, enabling users to perform simple tasks without exiting the current activity. App Multiplier[2] shows two instances of the same app through two independently operable windows. This comes in handy on text messaging apps, where users can have all their contacts shown on one window and an active conversation on the other.

Multi-screen Collaboration[3] lets users connect their Huawei smartphone with the HUAWEI MatePad and seamlessly use two devices at once on a single display. After a simple and intuitive pairing process, files can be transferred by performing a drag-and-drop action. Peripherals and hardware capabilities are shared between the connected devices. For instance, the user can take advantage of the powerful quad-speaker system to play music files stored locally on the smartphone. Calls and text messages on the smartphone can also be responded through the tablet. At the end of each Multi-screen Collaboration session, all call records and text messages are purged from the tablet to ensure user privacy is protected.

EMUI 10.1 also features HUAWEI MeeTime[4], Huawei’s native chat functionality, supporting up to 1080p high quality video calling between two Huawei devices.

Made for effective learning and entertainment
The HUAWEI MatePad is fully equipped to let users learn and have fun anytime, anywhere. Designed to facilitate a better video calling experience, the new HUAWEI MatePad includes a quad-microphone array supporting noise reducing and sound pickup within five metres. FollowCam[5] is supported on the 8MP wide-angle front camera to track the moving subject and intelligently adjust the screen accordingly, while also supporting gesture control including Smart View, Spotlight mode and Camera Gestures. In addition, HUAWEI MatePad supports for smart keyboard and HUAWEI M-Pencil makes it easy for users to jot down notes and capture spontaneous inspirations.

To provide a more comfort experience, the new HUAWEI MatePad features an Eye Comfort mode that further reduces the blue light emissions of the display, as well as eBook mode that inform the user when they are not using the device in optimal conditions.

Kids’ Corner on the new HUAWEI MatePad offers a safe and secure zone for children to learn and have fun with the tablet. Parental control options let parents easily manage the content and apps that is available to their children, as well as the time the children can spend on the device. To promote healthy device use the Kids Corner includes eye protection modes like blue light filter, posture alerts, bumpy road alerts, brightness alerts, distance alerts and eBook mode to provide a more comfort experience.

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