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Friday, April 8, 2022

FIRST Skincare CEO Pinky Yee, bags top Innovation prize at GoNegosyo Filipina Entrep Awards


The philosopher Plato famously said that “necessity is the mother of invention”, and this has been substantiated throughout generations. From another standpoint, however, a variation of the saying also rings true: mothers often come up with the best inventions, based on their necessities and experiences.

This is certainly the case with Pinky Yee, a sustainability advocate, wife, and mother, who was recently hailed as the year's Woman Innovator during the Go Negosyo Inspiring Filipina Entrepreneurs for 2022 awarding ceremony. 

Yee is President and CEO of Pure Essential Specialist Corp (PESC), which is most renowned for their LivClean brand -- a line of cleaning products that are made from 100% natural and sustainable ingredients, such as pure calamansi essential oil, baking soda, and sugar cane vinegar that are locally sourced. These include the first-of-its-kind Cleaning Vinegar with Calamansi, Dishwashing Concentrate with Calamansi, and All-Natural Anolyte Disinfectant, which kills 99.9% of bacteria and pathogens.

Each of these breakthrough products share four core attributes, consistent with the LivClean philosophy: their raw materials are plant-based & locally sourced, completely natural & biodegradable, contain no harsh or toxic chemicals, and are strong enough to deep clean (and in the case of the Anolyte, disinfect) while still ensuring safety. 

“I am so honored and humbled to be recognized as an innovator by the Go Negosyo Inspiring Filipina Entrepreneurs Awards 2022,” said Yee. “I started PESC and LivClean with my business partner Lynet Ng because, essentially, I made a personal decision to commit to a life of clean living, and I knew that many women shared my concern about the prevalence of harsh chemicals in our everyday lives." she added.  

More recently, PESC launched a new line of skincare products under the brands FIRST for WOMEN | FIRST for MEN, which offers skin-brightening soaps. Needless to say, these products are also rooted in Yee’s advocacies of being all-natural and free from toxic chemicals, as well as supporting the local coconut oil producers.  "I am very excited about FIRST Skincare, as we are the first to combine Swiss technology through the PSE (Pumpkin Seed Extract) Antioxidant System that helps retain skin moisture, fight free radicals, and reduce the signs of aging. The positive reviews have been quite overwhelming," Yee enthused.

The GoNegosyo Filipina Entrepreneurs Award has been held since 2007, and has since recognized more than 200 Filipina entrepreneurs. This year's event attracted more than 15,000 online participants, and was supported by some of the country's largest conglomerates, business organizations and foreign missions.

LivClean and FIRST Skincare are trailblazers to a better world. It amazes me how in a small part of our everyday lives, cleaning, we can make a cleaner environment for our loved ones.


LivClean’s Dishwashing Concentrate with Calamansi and Cleaning Vinegar surprised me with how it easily cleans my dishes from tough grease while being gentle with my hands and leaving a citrus scent. Recommend this to my family and friends to use.



  1. This is awesome and love the products too💚💚💚

  2. Wow tlga nman nkaka inspire si ms. Pinky Yee the best ang kayang mga products 💚😍

  3. A great advocacy! doing things for good and by changing habits to ensure a clean and healthy home, and making the commitment to live clean , from a very successful women👏

  4. Wow ang ganda naman po nito lalo na siguradong 100% na natural😍😍 must try po ang products.

  5. Highly recommend talaga na gamitin ito maganda mabango pa🥰


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