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Saturday, December 17, 2022

Alsons Development and Investment Corporation (Alsons Dev) held its annual Christmas Tree lighting ceremony

Christmas in Davao becomes a lot more festive this year as Alsons Development and Investment Corporation (Alsons Dev) held its annual Christmas Tree lighting ceremony last November 30, 2022, at Poblacion Market Central to usher in a host of offerings for the merriest season of the year.

Davao’s holiday revelers will be welcomed by a glowing 20-foot-tall Christmas tree made of bamboo and handmade banana paper that is an ode to Filipino resourcefulness and ingenuity. It reestablishes Poblacion Market Central as a hub that showcases Mindanao’s rich culture, as it continues to draw in crowds from across the region for its contemporary takes on art, retail, and food that promote homegrown identity.       

Alsons Dev’s Poblacion Market Central hosted its annual Christmas tree lighting ceremony last November 30, 2022, officially welcoming the festive season in Davao City. Standing tall at 20-feet, the glimmering Christmas tree boasts its design meticulously decorated with bamboo and handmade banana paper, inspired by tribal patterns and core Filipino values that Alsons Dev upholds.


The Christmas tree itself is steeped in meaning. The bamboo swirl in amakan pattern symbolizes Filipinos’ flexibility and adaptability to different situations. On the other hand, the stars and swags made of handmade banana paper in colorful tribal patterns of Yakan, Okir, and Ikat are symbolic of Mindanaoans' deep-rooted connection to their culture and traditions. While we continue to adapt to the call of modern times, Alsons Dev continues to uphold core Filipino values through its projects and activities.

The tree was lit by Alsons Dev executives led by Vice President and General Manager Eric de la Costa and Jolla Soriaga, the Assistant General Manager of the Business Units Group. In the background, the Davao Suzuki String Ensemble, consisting of student musicians led by Krizmagnum Ibaos, serenaded the crowd with a beautiful selection of classical and popular Christmas music. The cuts were specially selected to bring about a festive Filipino Christmas feel.


Poblacion Market Central’s Christmas Tree lighting ceremony was heralded by the Davao Suzuki String Ensemble, comprised of talented student musicians from across the city. This event is just one of the many holiday activities in store for Davaoeños at Poblacion.

“Christmas is always a special time for everyone, and we wanted to make it extra special for Davaoeños with Poblacion’s variety of art, food, and retail offerings and this beautiful Christmas Tree that not only evokes the joy of Christmas but also makes them truly proud of their heritage,” shared Soriaga.


Over the past few months, Poblacion has brought in new concept stores and experiences to bring Davaoeños a memorable holiday experience. As Davao’s premier property developer and real estate pioneer, Alsons Dev is recognized for creating well-developed, green, livable communities of permanence and lasting value. As part of this portfolio, Poblacion Market Central, which opened late last year, offers a refreshing shopping experience with its current facilities and selection of Davao’s best offerings this holiday season. 


Whether you’re looking for a place to dine with family, a spot to hang out with your barkada, or shops to buy Christmas gifts from, Poblacion Market Central has it for you. Experience a truly modern Dabawenyo Christmas at Poblacion Market Central!

To stay up-to-date with its latest offerings and events, follow @OfficialPoblacionMarketCentral on Facebook and Instagram

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