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Monday, December 5, 2022

Tinder’s Year in Swipe


Let’s be real, 2021 wasn’t the return to IRL we thought it would be - a mask was still your most steadfast accessory and you sought out vaccination appointments like concert tickets. The start of 2022, however, brought new excitement for getting back ‘out there’ with our collective resolve to make up for lost time during quarantine. Social activities like travel and live events rebounded in record fashion, and dating was no exception. Millions of young adults who started their dating lives in lockdown, showed they were definitely out and ready to mingle IRL, and unlike previous generations, they were dating on their terms and were done playing games. 

 

With 2022 drawing to a close, Tinder’s Year in Swipe shares the top flirt flexes of the year. From new relationship labels and stances on social issues, to sober dating trends and the hot new emojis popping up in the chat, here’s the state of the date: 


10 Essential Trends on Tinder in 2022

 

#1. Young singles are owning the situationship as a valid relationship status. Young singles were still down to play the field this year, but they opted for a high-quality roster where everyone was on the same page. More than a hookup, but not quite a traditional relationship, the “situationship,” a casual - yet clearly defined - relationship came to rise in 2022. Tinder saw a 49%1increase in members adding the new relationship intention to their profiles and over 1 in 10 surveyed young singles said they prefer situationships as a way to develop a relationship with less pressure. 

 

#2. Positivity was a major plus. Originally known as the parking symbol, ๐Ÿ…ฟ️ has been  repurposed to represent Pushin P and was the number 1 trending emoji globally on Tinder this year. An interesting shift from the trending emojis of years past ( ๐Ÿคฆin 2019, ๐Ÿคทin 2020, and  ๐Ÿ‘€in 2021), members turned to ๐Ÿ…ฟ️ to let the world - and their matches know ‘positivity’ and keeping it real is exactly what they’re looking for1   In the Philippines,❤️ is the most used emoji, representing the renewed interest in itinadhana among Pinoy daters. Completing the top three emoji in 2022 are ๐Ÿ˜˜ and ๐Ÿ˜Š.

 

#3. The dinner date could soon be dead. It seems the activities we took to during the pandemic are here to stay. Tinder found through a survey that 73% of Pinoy young adults aged 18-25 years old prefer simple dates like taking a walk or grabbing a coffee. 56% prefer to go on a foodie date like checking out new brunch spots, 40% still want to go on a classic movie date, 20% like to go on a music date such as going to a gig, 21% will explore culture date in museums or galleries, and 15% will look for active date like climbing, hiking and cycling.6   They’re opting for less traditional, more authentic and sometimes sober (see below) ways to get to know one another. Other creative activities like Camping, BBQs, Trying New Things, and Street Food all made it into the top 10 trending global Interests on Tinder.

 

#4. More singles are raising a glass to sober datesAlcohol-free dates have become a way for singles to be more authentic on dates and challenge traditional dating norms.  Over 25% of surveyed young singles on Tinder said they drink less on dates compared with last year2 and when describing their drinking habits 72%1 of members said on their Tinder profiles that they don’t drink or only drink occasionally. In fact, the ๐Ÿปand ๐Ÿท emojis each decreased (40% and 25% respectively) on TInder profiles YoY1.

 

#5. Being Funny, Fresh, and Forward was sexy AF. A sense of humor was what members looked for most when reading a potential match’s profile, and 73%2 of young singles surveyed across all genders said they were looking for someone who is clear about what they want and has good hygiene. When asked what the most important characteristics are in a potential date, young singles prioritized value-based qualities like loyalty (79%), respect (78%) and open-mindedness (61%) over looks (56%)3

 

#6. Stances on social issues could make or break a match. Three-quarters (75%) singles were looking for a match who is respectful of or invested in social issues2. Additionally, the Activism and Voters Rights Interests both increased (84% and 37% respectively) in Tinder profiles this year1

 

#7. Nostalgia stanning was a flex. Young singles are getting inspo from 90s and noughties dating trendsThe fastest growing interests on Tinder were blasts from the past like 90’s Kid, Anime, and Sneakers. Even everyone’s favorite new old song, Kate Bush’s “Running Up That Hill'' made a comeback and was in the top 10 Spotify Anthems noted on Tinder profiles1. Tinder's modern take on the traditional Blind Date also launched for the hotter months. The Blind Date feature on Tinder paired members before allowing them to view each other's profile and was used 200,000 times a day on average4. It’s been a tough few years, and it looks like singles are turning to the authenticity and good vibes of a pre-smartphone world. 

 

#8. The ๐Ÿšฉ(red flag) & ๐ŸŒซ️  (gaslighting) emojis were trending for good reason. Toxic relationships aren’t new, but all of the tips and psychoanalysis on social media show that young singles are more clued up about the good, the bad and the ugly when it comes to dating. Over half (58%) of surveyed young singles said they were confident they could identify a green or red flag2when dating. In 2022, singles have finally had enough and are dishing on what they consider red and green flags, and all of our BS radars have gotten better because of it. A true public service. Tinder members can check out School of Swipe for more on healthy and safe dating.

 

#9. Revenge travel racked up the miles on Tinder. After two pandemic-filled trips around the sun, singles were finally able to get back to exploring new horizons with fewer or no restrictions. 18-25 year olds passported on average 9 times a month5 with top passport destinations of Pinoy daters including Great Britain, USA and Australia. Locally, Pinoy daters’ top cities to passport to are Quezon City, Cebu City, and Baguio. 

 

#10Amidst uncertainty and a triple mercury retrograde in 2022 singles were looking to the stars for guidance. Star signs were the most popular type of descriptor added to Tinder bios behind smoking preferences, pets and diet. Leos, Scorpios and Cancers were the signs most likely to include their sign in their bios, and surprisingly, all star signs were most likely to match with the exact same zodiac sign1

 

Global Top 10 Emojis of 2022 in Tinder bios1

 

The 10 fastest-growing emojis on Tinder that capture how we flirted and dated in 2022:

 

๐Ÿ…ฟ️

❤️‍๐Ÿฉน

๐Ÿšฉ

๐Ÿฆ˜

๐ŸŒซ️

๐Ÿ”ฑ

๐Ÿ‡บ๐Ÿ‡ฆ

๐Ÿ˜ฎ

๐ŸงŽ

๐Ÿ€

 

 

Philippines’ Top 10 Emojis 

 

The 10 fastest-growing emojis on Tinder that capture how we flirted and dated in 2022:

 

❤️

๐Ÿ˜˜

๐Ÿ˜Š

๐Ÿ˜‰

๐Ÿฅฐ

๐Ÿ˜‚

๐ŸŒˆ

๐Ÿ‘ป

๐Ÿ˜…

๐Ÿ™‚

 

 

Global Top 10 interests of 2022 in Tinder profiles1

The 10 fastest -growing interests on Tinder that capture the shared interests that took off in 2022:

1.    Sneakers

2.    Sushi

3.     90s Kid

4.     Anime

5.     Camping

6.     BBQ

7.     Trying New Things

8.     Street Food

9.     Football

10. Road Trips

 

 

Philippines’ Top 10 Interests

The 10 fastest-growing interests on Tinder that capture the shared interests that took off in 2022:

 

1.     Music

2.     Movies

3.     Netflix

4.     Coffee

5.    Travel

6.    Gamer

7.    Foodie

8.     Dog lover

9.     Sports

10.  Cooking

 

 

Global Top 10 Dating Anthems of 2022 from Spotify on Tinder1

1.     As it Was - Harry Styles

2.    Heat Waves - Glass Animals

3.     We Don't Talk About Bruno - Encanto

4.     Bad Habit - Steve Lacey

5.    Me Porto Bonito - Bad Bunny,

Chencho Corleone

6.    First Class - Jack Harlow

7.    STAY -  The Kid LAROI, Justin Bieber

8.     Running Up That Hill (A Deal With God) -

Kate Bush

9.    Pushin P (feat. Young Thug) - Gunna,

Future, Young Thug

10. Glimpse of Us - Joji

 

 

Philippines’ Top 10 Spotify Songs

1.     Heat Waves - Glass Animals

2.     Kiss Me More - Doja Cat

3.     All Too Well (10 Minute Version) - Taylor Swift

4.     Die For You - The Weeknd

5.     STAY - The Kid

6.     Glimpse of Us - Joji

7.     Woman - Doja Cat

8.    Bad Habit - Steve Lacy

9.    deja vu - Olivia Rodrigo

10. We Don't Talk About Bruno - Encanto

 

Philippines’ Top 10 Spotify Artists

1.     Glass Animals

2.     Doja Cat, feat. SZA

3.    Taylor Swift

4.     The Weeknd

5.    The Kid LAROI, with Justin Bieber

6.    Joji

7.    Doja Cat

8.     Steve Lacy

9.     Olivia Rodrigo

10. Carolina Gaitรกn - La Gaita, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, Stephanie Beatriz, Encanto - Cast

 

Philippines’ Top 10 Countries to Passport to in 2022

The top 10 countries that Filipino Tinder users Passport to to find a match in 2022: 

 

1.     Great Britain

2.    USA

3.    Australia

4.     Canada

5.    Korea

6.    Netherlands

7.     Japan

8.     France

9.     Singapore

10. Germany

 

Philippines’ Top 10 International Cities to Passport to in 2022

 

1.     London, England, GBR

2.     Los Angeles, California, USA

3.     New York City, New York, USA

4.     Melbourne, Victoria, AUS

5.    Sydney, New South Wales, AUS

6.    Quezon City, Metro Manila, PHL

7.    Toronto, Ontario, CAN

8.    Seoul, Seoul, KOR

9.     Chicago, Illinois, USA

10. San Diego, California, USA

 

Philippines’ Top 10 Local Cities to Passport to in 2022

The top 10 local cities in the PH  that Filipino Tinder users Passport to to find a match in 2022: 

 

1.    Quezon City, Metro Manila, PHL

2.     Cebu City, Central Visayas, PHL

3.     Baguio, Cordillera, PHL

4.    Davao, Davao, PHL

5.     Dasmarinas, Calabarzon, PHL

6.     Taguig, Calabarzon, PHL

7.    San Pedro, Calabarzon, PHL

8.    Iloilo, Western Visayas, PHL

9.    Bacolod City, Western Visayas, PHL

10. Olongapo, Central Luzon, PHL

 

 

Top 10 Chattiest Countries on Video Chat 

The top 10 countries globally with users who are on the video chat feature the most for 2022:

1.    Philippines

2.     India

3.    Indonesia

4.    Thailand

5.     Japan

6.     Korea

7.     Brazil

8.     Singapore

9.     Vietnam

10.  Spain

 


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