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Wednesday, December 14, 2022

Zara and Uniqlo topped Carousell Philippines’ most-searched for secondhand items

In celebration of its 10th anniversary, leading multi-category platform for secondhand in Greater Southeast Asia Carousell Group released the Carousell Recommerce Index (10th Anniversary Edition) revealing the sustainability impact its collective community has made by buying and selling secondhand items. 


Over the past decade, Carousell Group’s users have extended the life cycle of millions of items, including: 76.8 million fashion items; 33.9 million electronics; 26.6 million hobby items and toys; 11.1 million home items and furniture; and 10.6 million babies & kids items. 


To further illustrate the impact, the number of used fashion listings can provide 70% of the population in the Philippines with an outfit. Additionally, assuming all used electronics listed are iPhone Xs, the height when stacked together is the equivalent of over 1600 times the height of Mount Pulag. 

The report also highlighted key trends in each market, specifically for the Philippines:

     Top 3 most popular categories to sell secondhand items are Fashion, Hobbies & Toys, Babies & Kids

     Top 3 most popular secondhand category to browse are Fashion, Hobbies & Toys, Electronics 

     All-time top 3 most-searched keywords for secondhand items: Zara, Uniqlo and iPhone

Recommerce refers to the selling and buying of previously-owned products, including both new and used in condition. The report covers data from 9 of Carousell Group's family of brands across Southeast Asia, Hong Kong and Taiwan markets — Carousell, Cho Tot, Laku6,, OneKyat, One Shift, Ox Luxe, Ox Street, and Refash.


Since its inception in 2012 as a mobile-first app to make selling and buying underutilised items easier, Carousell has grown from a C2C classifieds marketplace into a multi-category platform for secondhand goods in Greater Southeast Asia. To accelerate the next decade of recommerce, the Group has been working on additional capabilities to offer more features and services to users that make buying secondhand items as trusted and convenient as buying brand new items.


Djon Nacario, General Manager, Carousell Philippines, said, “As Philippines slowly recovers from the financial impact of the Covid pandemic, we see more and more consumers considering and buying secondhand as their first choice. The Carousell Recommerce Index serves as a crucial guide to help us better understand the fast-changing consumer behaviors in the post-Covid era, and how we can explore developing additional features to help improve the marketplace experience, and provide even more frictionless ways to drive recommerce growth.” 


The Carousell Recommerce Index (10th anniversary edition) is available for download on


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