The Brother Philippines’ Trade in Madness Promotion Roadshow is now located at SM North EDSA

The Brother Philippines’ Trade in Madness Promotion Roadshow makes it highly awaited comeback after the pandemic, and is currently stationed at SM North EDSA for a week, offering eco-friendly upgrades and exclusive discounts. Customers have the opportunity to exchange their old printers, typewriters, fax machines, or any all-in-one printing products — regardless of brand or operational condition for exclusive discounts on the purchase of new Brother printers.

From October 25 to 31, the Trade in Madness Booth at the Cyberzone, SM North EDSA is open to customers looking to secure up to 30% in discounts. This is possible by trading in printers, fax machines, copiers, and scanners of any brand, whether they are in working condition or not. Each customer who registers is entitled to a maximum of three transactions, providing a golden opportunity to modernize their printing and digital imaging equipment at a reduced cost.

Brother Philippines President Glenn Hocson

“By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet.” This is the message from Brother Philippines President Glenn Hocson. “This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness,” he continued.

With the Trade-in Madness Promo, the aim extends beyond simply encouraging customers to update their machines; it’s also about promoting conscious choices in favor of the planet’s health. The campaign serves to bolster the wider environmental commitment of the Brother Group, captured in their slogan: “working with you for a better environment.”

In alignment with the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 12 on Responsible Consumption and Production, and SDG 13 on Climate Action, the Trade in Madness Promo stands tall. Resource Circulation is at the heart of this campaign, with a firm focus on minimizing waste and reducing it in operations. Mr. Hocson underscored the point: “The roadshow isn’t just about the exchange; it’s about embracing a lifestyle that blends tech brilliance with a commitment to the planet. By upgrading your home office while responsibly managing electronic waste, you’re not just making a change but creating a wave of conscious living.”

The Trade-in Madness Promotion Booth is ready to welcome customers at SM North EDSA Cyberzone from October 25 to 31. In addition, trade-ins are simultaneously available at various locations, including Davao Digital Interface, SM City Clark, and SM City Daet, with additional venues slated to participate in the weeks ahead. To stay informed about upcoming trade-in locations and to learn more about the promotion, be sure to visit the official website at www.brother.com.ph.