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Tuesday, October 31, 2023

LG Transforms the BGC Art Center with 'Van Gogh Alive' for an Unforgettable Experience


LG OLED and UHD TVs displayed at the BGC Arts Center for Van Gogh Alive Exhibit


For a limited time, visitors in the Philippines have the extraordinary opportunity to immerse themselves in the world of Vincent van Gogh, one of history's most celebrated artists, thanks to LG's participation as Exhibition Partner in the highly anticipated Van Gogh Alive exhibit at the BGC Arts Center. This unique multi-sensory experience is set to captivate audiences for a strictly limited season starting October 20, 2023 at the BGC Arts Center, Taguig City.

Presented by the Bonifacio Art Foundation, Inc. in partnership with Del Monte Philippines and produced by Grande Experiences, Van Gogh Alive is an art spectacle that has wowed over 9 million people across a hundred cities worldwide. Its grand unveiling at the BGC Arts Center promises to be a transformative journey for art enthusiasts, families, and individuals seeking an unforgettable experience.


Visitors will be enveloped in a mesmerizing symphony of light, color, sound, and fragrance that has earned Van Gogh Alive its reputation as a 'must-see' multi-sensory sensation. Throughout the exhibit, Van Gogh's masterpieces spring to life in a way that is both enchanting and educational. Guests will feel as though they are stepping directly into his iconic paintings, gaining a deeper understanding of the artist's unique perspective and creative genius. They can delve into his world through an array of photographs and videos thoughtfully curated alongside his works, gaining fresh insights into the artist's life and the evolution of his craft.


The Van Gogh Alive exhibit seamlessly integrates LG's cutting-edge technology to enhance the visitor experience. Within the Art Studio, the stunning LG OLED 83" (OLED83C3PSA) display delivers unrivaled clarity and color accuracy, capturing the essence of Van Gogh's remarkable drawings with a special emphasis on the sketches, while the LG QNED 75" (75QNED80SRA) complements the immersive atmosphere with its impressive picture quality and immersive sound. In the lobby and merchandise store, LG's 50" UHD (50UR8050PSB) displays provide an engaging platform for guests to explore event information and browse through a curated selection of Van Gogh-themed merchandise, ensuring that every aspect of the exhibition is enriched by LG's innovative displays.

Learn how to draw Van Gogh’s “Starry Night”
in LG QNED 75” (left and right) and LG OLED 83” (center) TVs


LG UHD 50” TV at the Lobby and Merch Store in the BGC Arts Center for Van Gogh Alive


Ms. Maria Isabel Garcia, Managing Director of BAFI, discusses the cultural importance of the new exhibit “Van Gogh Alive has been to 100 cities and is the exhibition that has been seen by the most number of people in the world. Having it here in the Philippines, the motivation of BAFI for having it here at the BGC Arts Center is not just to ride the fantastic trend but also so that Filipinos partake of this traveling immersive treasure without having to go elsewhere.”


LG Philippines’ Managing Director Mr. Sungjae Kim shares his excitement regarding the partnership “The collaboration between LG and Van Gogh Alive at the BGC Arts Center is a testament to LG's unwavering commitment to enriching lives through innovative technology. By supporting this extraordinary exhibit, LG aims to bring art enthusiasts and the broader public closer to the world of Vincent van Gogh in a way that transcends traditional museum experiences.”


LG and BAFI share a longstanding and fruitful partnership, marked by a shared commitment to enriching the community through the convergence of art, science, and technology. To date, LG  has contributed over one million pesos worth of state-of-the-art LG OLED, QNED, and UHD TVs to the foundation. This generous contribution not only demonstrates LG's unwavering support for BAFI's mission but also underscores their dedication to enhancing the artistic and cultural experiences of the community, solidifying their enduring and impactful collaboration.


Don't miss this once-in-a-lifetime opportunity to witness Van Gogh's brilliance come to life in the heart of Taguig City. LG's involvement ensures that this extraordinary journey through art is destined to be an event that will be cherished and remembered for years to come.

 

Life’s about more than having the latest technology, rather, it’s about the experiences that technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. LG OLED products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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