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Monday, October 23, 2023

Uratex Marks 55 Years of Excellence with a Guiness World-Record Celebration!

Uratex Philippines, the leading foam company in the country, continues to help enrich the lives and create meaningful moments for Filipinos as it celebrates its 55th anniversary. 

To commemorate this milestone, Uratex reinforces its corporate social responsibility by giving back once again to the communities. Together with the brand’s celebrity endorsers and a select group of social media influencers, Uratex will donate 2,355 mattresses to charity organizations.

Some of the charities that will receive our donations are orphanages and homes for the elderly which provide sanctuary for individuals who have been abandoned by their families. Among the specific beneficiaries are House of Somang (House for the Elderly), Saint Rita Orphanage, Tahanan ng Pagmamahal Children’s Home, and Bethany House Sto. Niño Orphanage. These organizations play a vital role in offering care and support to those who need them most.

This unique opportunity allows Uratex to further reach the communities that it serves and makes a positive impact on the lives of its partners and customers.

The external partners of Uratex have helped in choosing the charities in need of mattresses, including shelters or homes for the aged, women, children and adults with special needs and community hospitals from across the region. Uratex prioritizes underfunded charities or those who do not have sufficient financial resources to carry out their missions effectively.

Moreover, Uratex is mindful of its role in protecting the environment.

Uratex is actively supporting different sustainability programs such as tree planting, mangrove planting, and green initiatives towards use of solar panels and electric vehicles. It has recently launched Trill Seave, a product collection with fabrics that are made from upcycled marine plastics. Through this, Uratex aims to help address plastic pollution that damages our ecosystems and threatens the health of several marine species.

World-Class Company Sets a World Record

The 2,355 mattresses, the top-selling Classic Uratex Single (36 x 75), were used in an extraordinary event set to become an iconic undertaking. On October 22 at the SMX Convention Center. Halls (2-4), the world-class Filipino company set the Guinness World Record of the largest Human Mattress Domino.

Uratex Philippines is your trusted leader in mattresses, foams, and sleep products that is consistently recognized by Reader’s Digest with 14 Consecutive Platinum Awards in the Mattress Category.

Through the years, Uratex is guided by the vision of its founder, Mr. Robert Cheng: “We will not stop until we provide every Filipino with a comfortable and affordable mattress to rest on.”

As such, Uratex wants to share its mission far and wide as they made the official attempt to break the Guinness World Record for the longest human mattress domino in celebration of its 55th Anniversary by using a total of 2,355 mattresses.

The initial two numbers, 2 and 3, are derived from the year 2023, while the final two, 5 and 5, were selected to commemorate Uratex’s 55th anniversary in 2023.

The largest human mattress dominoes was previously recorded in Brazil, consisting of 2,019 people. It was achieved by Globo Comunicação e Participações S.A. and Ortobom at Riocentro, in Rio de Janeiro, on August 6, 2019. The attempt lasted 11 minutes and 13 seconds. After which, all the 2,019 mattresses were donated to charities.The participants were selected from a list of volunteers, which included both Uratex employees and charity representatives. All volunteers who met the height and age criteria specified by Guinness (at least 4’11” in height, aged 16 and above) and were in good physical condition were welcomed to be part of the event.

“Teamwork is what made us last for 55 years, and by collectively striving to set a world record for the largest human mattress dominoes, each individual plays a crucial role in achieving this feat,” Eddie Gallor, Executive Vice President for Automotive. “And because Uratex is dedicated to giving back to various charitable causes. Surpassing a Guinness World Record serves as a meaningful avenue towards making this philanthropic endeavor a reality.”

Icons For an Iconic Brand

The record-setting event was witnessed by Uratex owners and executives led by Mrs. Naty Cheng, the CEO and president; William Lee, executive vice president for furniture and beddings; Eddie Gallor, executive vice president for automotive; Peachy Medina, managing director; and Stephen Cheng-Lee – Sleep Business Unit director.

“As the leading foam manufacturing company in the country, one of the core missions and vision of Uratex is to serve the Filipino community and by beating the record, we bring honor to the Philippines on a global scale,” William Lee, Executive Vice President for Automotive, proudly declares. “Moreover, since it is the Filipino people who support Uratex, we want to give back by making them a part of this historic event.”

Fresh from the local and global triumph of her latest film, A Very Good Girl, Kapamilya actress Kathryn Bernardo was in attendance. The box-office queen is the blockbuster ambassadress for the Uratex Classic Line.

“Kathryn is a highly influential and marketable celebrity in the Philippines, particularly among the younger generations (Gens Y and Z). She is well loved by Filipino households and commands a significant presence in the broader mass market, making her the perfect fit to endorse Uratex’s classic foam products,” shares Stephen Cheng-Lee, Sleep Business Unit director.

“Aside from that, we are proud to only get brand ambassadors who are actual Uratex users and Kathryn has been a Uratex user since she was very young. This is also the reason why ‘It’s always been U, Uratex’ is our campaign slogan for our brand ambassadors this year.”

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