Promate joins Lazada's 9th birthday celebration this coming March 27, 2021 with exciting deals for everyone

Since I have badly needed a wireless keyboard, I chanced upon Promate's sale this coming March 27 at Lazada's 9th birthday celebration!

The need for electronic peripherals to aid the work force as well as students in their video conferencing and online learning continue to grow. As people adapt to the new way of doing things, more essential digital and gadget solutions are needed. With a unique focus on lifestyle technology, Promate thrives on providing customers with a wide array of personal computing accessory options.

 

"At Promate, we ensure that our customers have options on their computing needs," said Dimple Condes, Promate Lifestyle Inc. Country Manager. "We hope to provide them with the necessities of the new normal without compromising style and quality. Promate wants to give them more options to upgrade or get new accessories as we all navigate this new normal."

 

To celebrate one of its long-time partner’s birthday, Promate offers up to 70% off on select items and up to 50% off on Apple Watch accessories in their official Lazada Flagship store (http://bit.ly/PROMATELAZADABDAYSALE2021).

Can’t decide what to check out? Here’s our little list that you can add-to-cart:

 

The Capital-30, a high-capacity 78W power bank with power delivery that can charge your USB-C enabled laptop. No need to worry about overcharging your phone or your laptop as this power bank can protect your gadget from it. Capital-30 comes in color black and is on-sale for Php 4,460 (from SRP Php4,995) with free Promate TrekPack-BP worth Php2,995. 

 

The sleek Harmoni Bluetooth TWS earbuds that is perfect when you listen to your favorite music playlist or when you’re simply working from home. Experience True Wireless Stereo for up to 16 hours of playback time with Harmoni Bluetooth earphones. This retails for Php1,695 but you can get it for only Php 1,545 from 12mn – 2am on March 27 and comes with free Bolt-10 Power Bank worth Php795, just right for longer Harmoni experience.

 

The Promic-1 is a High-Definition Omni-Directional Microphone with flexible gooseneck that lets you record professional-level audio at the comfort of your home. Easy-to-use interface as you just have to plug Promic-1 to your device and you’re set. Get this for only Php820 from its original retail price of Php995.

 

The Trekpack-BP is a 17.3” Professional Slim Laptop Bagpack with Anti-Theft Handy Pocket. This backpack is designed for your on-the-go lifestyle prepped with organizer compartments for all your daily essentials. The Trekpack-BP is on-sale for Php 2,731 (from Php2,995) and comes in blue and black color with Free Promate Pastel Wireless Keyboard & Mouse Combo worth Php995.

 

More deals await everyone as purchase of select items come with Free Promate Bolt-10 Powerbank worth Php795 or Free Pastel Retro wireless keyboard & mouse worth Php995. 

 

Promate also offers two-year international warranty for all its products. Customers can have their purchased item replaced as long as it meets the required condition. The company made it easy for customers to reach out by just sending a message on its Facebook page.

 

To get first dibs on promotions and new arrivals, follow Promate Philippines on Facebook and @promatephil on Instagram. 

 

 

OFFICIAL LIST OF ON-SALE ITEMS

 

Seller SKU	Sales Price	BMO 12AM-2AM
HARMONI.BLACK	1695	1627	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
HARMONI.WHITE	1695	1545	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BAVARIA.BLACK	1795	1671	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BAVARIA.BEIGE	1795	1671	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BAVARIA.WHITE	1795	1688	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
CAPITAL-30.BLACK	4995	4460	With Free Promate Trekpack-BP worth Php 2,995
CAPITAL-30.BLUE	4995	4460	With Free Promate Trekpack-BP worth Php 2,996
CORVIN.BLUE	1995	1819	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
CORVIN.GREY	1995	1819	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
CORVIN.BROWN	1995	1857	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
LABOCA.BLACK	1495	1406	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
LABOCA.BLUE	1495	1363	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
LABOCA.MNG	1495	1363	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
LABOCA.RED	1495	1363	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
CHARISMA.BLUE	1995	1819	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BOLT-20.BLACK	1495	1334	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BOLT-20.BLUE	1495	1420	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BOLT-20.WHITE	1495	1334	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
BOLT-20.MNG	1495	1334	With FREE Promate Bolt-10 10,000mAh Powerbank worth Php 795
TREKPACK-BP.BLACK	2995	2731	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995
TREKPACK-BP.BLUE	2995	2731	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995
POWERTANK-10.BLUE	1995	1781	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995
POWERTANK-10.GREY	1995	1895	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995
POWERTANK-10.ROSEGOLD	1995	1781	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995
POWERTANK-10.BLACK	1995	1781	With FREE Promate Pastel Wireless Keyboard & Mouse Combo worth Php 995

 

Huawei unveils its premium desktop solution to the Philippine market: the Huawei Mate Station S

With its successful entries in the laptop PC market, Huawei saw the immense potential of a more powerful productivity machine without compromises. Thus, the tech brand unveils its premium desktop solution to the Philippine market: the Huawei Mate Station S.

Heralding a new era of smart PC experiences this 2021, this all-new desktop machine from Huawei arrives for pre-order both through official online and offline channels, including freebies worth up to Php 10,596 and Php 3,000 off total prices for particular product combos. The Huawei Mate Station S will be available for pre-order from March 19-25 on the Huawei Store, Lazada, and Shopee including these exclusive pre-order bundles:

 

The MateStation S (SRP Php 30,999) with initial deposit of Php 1,000 includes a free Huawei Wired Keyboard with Fingerprint (worth Php2,999) + Huawei Mouse (worth Php 599) + Huawei AX3 (worth Php 3,999). 

 

Get the Huawei DIsplay 23.8” (SRP Php 7,999) with initial deposit of Php 1,000 and get Php 3,000 off the total sale price (Huawei Store only)

 

Get the Huawei Display 23.8” with a Php 500 deposit and receive a Huawei Gift Package worth Php 2,999 (Lazada and Shopee only)

 

Customers can also pre-order the MateStation S offline via Huawei Experience Stores and multiple retail partners with these bundled freebie offers:

 

The MateStation S (SRP Php 30,999) with initial deposit of Php 1,000 includes a free Huawei Wired Keyboard with Fingerprint (worth Php2,999) + Huawei Mouse (worth Php 599) + Huawei AX3 (worth Php 3,999). 

 

Pre-order the Huawei Display 23.8” (SRP Php 7,999) and get a free Huawei Gift Package worth Php 2,999

 

Offline Exclusive: Get the Huawei MateStation S and Huawei Display together (Php 38,998) and receive the Huawei Wired Keyboard with Fingerprint (worth Php2,999) + Huawei Mouse (worth Php 599) + Huawei AX3 (worth Php 3,999) for free, plus Php 3,000 off the total sale price

 

Transforming Experiences 

PCs have evolved significantly throughout the decades - from bulky, low-memory machines to ultra-portable multi-taskers common in today’s workspaces. Huawei developed the Mate Station S to liberate users from the unseen limitations of device form factors to a more flexible and versatile experience. It’s more than a PC tower - it’s a transformative computing solution.

 

Huawei brings in numerous design technologies from its mobile creations to enhance the desktop experience offered by the Mate Station S and the Huawei Display. 

Aesthetics

Featuring a striking metallic Star Trail design inspired by long-exposure photographs of the night sky, the MateStation S already stands out from most conventional PC tower aesthetics. It’s a minimalist approach that still exudes the machine’s extraordinary potential.

 

Desktop FullView

The Huawei Display 23.8” perfectly captures the visual fidelity of Huawei’s stunning FullView technology and magnifies it by several levels. The result is an ultra-modern monitor solution that’s 90% screen, with TUV Rheinland Certification and all the lifelike quality of a window to whichever world the user desires to behold.

 

Innovating on efficiency

Huawei Share and Multi-Screen Collaboration is as seamless as ever on the Mate Station S; pairing multiple Huawei devices with it via NFC, Bluetooth and others provide a consistent experience that lets users jump from screen-to-screen effortlessly, or simply consolidate their data on the Mate Station S and get everything done there.

 

Even the simple act of logging in to the machine is streamlined, thanks to the Fingerprint Power Button - a world-first for desktop PCs. A dedicated air duct for the CPU houses the custom high-density bionic heat sink for effective heat dissipation, while vertical fan blades keep noise levels to a minimum even during intensive tasks.

 

Next-level performance

 A 7nm AMD Ryzen 5 4600G processor with Radeon graphics is responsible for the Mate Station’s tremendous performance, which can handle everything from day-to-day word processing and spreadsheets to high-def media editing and even intense gaming sessions. DDR4 dual-channel memory and PCIe x 4 SSD ensures every action is ultra-fast and responsive, even when juggling multiple programs or tasks. For wireless connectivity, NFC and Bluetooth 5.0 come standard, aided by a rich interface for toggling such features.

 

Smarter lives with smarter PCs

Being a Huawei product, the Mate Station S slots neatly within the brand’s sprawling device ecosystem, while bringing individual device capabilities together in pursuit of an innovative AI-enhanced lifestyle. This strategy, dubbed “1+8+N” involves introducing simple smartphone users to the versatility of multiple smart devices serving their needs when they need them, with Huawei’s AI architecture bringing those seemingly-disparate elements together to form an intelligent experience.

 

Transform the way you work, create and play with the Huawei Mate Station S. With the sheer amount of power and options it offers, a world of possibilities is always within reach.

 

To pre-order, you may visit these links:

 

Huawei Store: https://consumer.huawei.com/ph/shop/product/huawei-display-23-8-pre-order?utm_medium=press_release&utm_source=pr_huaweidisplay&utm_campaign=ph_matestations&utm_content=pr_huaweidisplay&utm_term=pr_huaweidisplay

 

Lazada:

Huawei Display: https://www.lazada.com.ph/products/i1790612745-s7607056137.html?spm=a2o7j.10605800.la_body.23.78621e13oNwNeC&urlFlag=true&mp=2&laz_trackid=2:mm_150090788_51201949_2010201938:clk5h2hrm1f0uuq7gjlj12&mkttid=clk5h2hrm1f0uuq7gjlj12

 

Huawei Mate Station S: https://www.lazada.com.ph/products/i1790612519-s7606972893.html?spm=a2o7j.10605800.la_body.24.78621e13oNwNeC&urlFlag=true&mp=2&laz_trackid=2:mm_150090788_51201949_2010201938:clk5h4sp61f0uuq0lalo6f&mkttid=clk5h4sp61f0uuq0lalo6f

 

 

Shopee:

 

Huawei Display: https://shopee.ph/product/127208192/8422560595/?smtt=9&utm_source=pr&utm_medium=seller&utm_campaign=s127208192_SS_PH_OTHR_ph-matestations&utm_content=huaweidisplay&deep_and_web=1

 

 

Huawei Mate Station S: https://shopee.ph/product/127208192/8822304801/?smtt=9&utm_source=pr&utm_medium=seller&utm_campaign=s127208192_SS_PH_OTHR_ph-matestations&utm_content=matestations&deep_and_web=1

 

Huawei PH partners with PCCI for the Huawei ICT Academy

Huawei Philippines joined hands with the Philippine Chamber of Commerce and Industry (PCCI) to enable students and micro, small and medium-sized enterprises (MSMEs) to develop their skills in innovation and technology through the Huawei ICT Academy and the Huawei Mobile App Development Program.

 

Speaking at the "Introductory Webinar on Huawei ICT Academy and Huawei Mobile Services (HMS) with Local Chambers and Educational Institutions" on Wednesday, PCCI President Ambassador  Benedicto V. Yujuico said, "Huawei and PCCI have worked very closely to develop a collaboration that would truly benefit the youth of our country through training and education in cloud technology, artificial intelligence, and other areas of a cutting-edge of innovation and technology."

 

Yujuico added that through PCCI's collaboration with Huawei, "we will bring to you the Huawei ICT Academy — the official program that delivers industry-recognized Huawei certification courses to students, which will serve as a key to bringing new ICT talent closer to industry."

Huawei also introduced its mobile app development program, which will enhance one's skills in cross-platform app development and also serve as a bridge connecting MSMEs with universities through joint projects.

 

Huawei Philippines Vice President Daniel Guo stressed that the goal of Huawei's training programs is to "enhance ICT engineers' skills and help them to match the work requirements to be easier for them to find suitable ICT jobs in the domestic market and the world market."

 

Launched in 2013, the Huawei ICT Academy is a school-enterprise cooperation program that involves global universities, colleges and educational institutions with the goal of building a talent ecosystem for the ICT industry. It provides industry standard training and certification courses to equip students with technical knowledge and skills required by local and global employers.

 

The Huawei Mobile App Development Program is a non-profit partnership program that trains university students on app development and digitalization. It also supports MSMEs in developing their own applications for their businesses.

 

McDonald’s celebrates its #MPowered women

World famous menu items, meals and heartfelt service are signatures of the McDonald’s Philippines experience. And while the public continues to enjoy the company’s industry-leading standards on food and customer-centricity, the women of McDonald’s are taking on more leadership roles and increased involvement behind the counters, that has made all this come to life.

 

These women are at the forefront of #MPowered, McDonald’s newest campaign this National Women’s Month. The initiative lauds McDonald’s women leaders and team members who have shown strength, confidence, and courage amid a trying year, steering the company throughout the pandemic. The campaign is also headlined by McDonald’s representation numbers, which show its lead from the current global benchmarks for a gender-equal workforce. 

At McDonald’s, women account for 55% of the total employee population. Out of this number, 56% manage the company’s over 650 stores. In the boardroom, women from the executive committee take up 50% of the company’s top leadership posts, while 73% of senior management and 54% of its franchise owners, are women. At the forefront is a female managing director, and women thriving in roles that are traditionally handled by men like real estate, construction, legal, IT, and franchising.

 

“We are proud to exemplify the talents and strengths of Filipino women at McDonald’s especially during these challenging times. We survived 2020 due to the exemplary leadership that the women of McDonald’s have shown-- the roles they played in initiatives that have propelled our business and brought us closer to different communities,” says McDonald’s Philippines President and CEOKenneth Yang.

 

Making waves in the company, society

 

Among the women in the #MPowered campaign are leaders who have driven landmark projects for McDonald’s and in partnership with other stakeholders amid the pandemic. Managing director Margot Torres co-led Ingat Angat, the country’s biggest consumer confidence campaign for Task Force T3, a consortium of private companies that support and partner with the government for its test, trace and treat initiatives against COVID-19. She continues her work on another national project, this time focusing on alleviating hunger and malnutrition. She is the private sector lead for Pilipinas Kontra Gutom, a multi-sectoral initiative in partnership with the government’s Task Force Zero Hunger--all while continuously overseeing the company’s day to day operations.

 

Following the strict lockdowns last year, McDonald’s was able to continue its operations, drive-thru, McDelivery and dine-in at a limited capacity, through its M Safe Program, led by corporate communications manager Puch Agodon. Through efforts of internal communications to align and rally its people on M Safe, the program captures how the company elevated its commitment to quality, service, and cleanliness for a safe and worry-free dining experience for its employees and customers. Rounding the list of notable female leaders amid COVID-19 is Ronald McDonald House Charities executive director Marie Angeles, who was at the helm of McDonald’s Kindness Kitchen. Initially intending to feed 50,000 frontliners and individuals from vulnerable sectors, the project progressed to feeding over 400,000 through the concerted effort of RMHC and its corporate partners including Metrobank, Coca-Cola, HAVI and Angkas. The McDonald’s Kindness Kitchen remains committed to serve more meals for more Filipinos this 2021. 

 

“It is not enough to look at just the projects that gain media exposure because the more compelling work of women at McDonald’s happens every day, in the kitchens of all our restaurants in the Philippines. McDonald’s Philippines takes pride in having women as leaders, and as a woman myself, each day I am inspired by the skill and tenacity of our restaurant managers and crew, whom I believe, through their unique strengths, are pivotal for the success that has brought McDonald’s to where it is today and in the future.” notes Torres.

 

According to its latest figures, McDonald’s has over 25,000 women, wherein 56% belong to restaurant and safety management positions in company owned stores, and each one in charge of leading her co-employees and customers through the M Safe Program. Meanwhile, among 114 independent franchisees, 54% are also women. 

 

“As we celebrate our female employees this Women’s Month, I would like to enjoin leaders and see the importance of championing a culture and workplace that enables everyone, whatever gender it may be, to grow and have equal opportunity. McDonald’s Philippines will remain steadfast in our commitment to gender equality, diversity and workplace inclusion. We are proud to say that from the crew room to the board room, it’s the women who take charge,” Yang quips.

Samsung unveils the new Galaxy A32

Samsung today launched the new Galaxy A32, a powerful mid-range smartphone for all-day work and play. Featuring a 64MP quad-camera, stunning 6.4” FHD+ Super AMOLED screen with 90Hz refresh rates and a large 5,000mAh battery, the Galaxy A32 is designed for active individuals to capture moments on-the-go and enjoy entertainment anytime, anywhere.

“The all-rounded Samsung Galaxy A32 extends our popular mid-range smartphone portfolio. It is created especially for mobile-native individuals in the Philippines, who see the smartphone as integral to their identity, something much bigger than a tool for communication. On top of being the primary tool for them to connect and socialize with their friends and loved ones, for these people the smartphone has also become an avenue to express their creativity, and the main outlet they turn to for entertainment,” said Jerry Manus, IT & Mobile Head.  

Express creativity through the best-in-segment quad-camera 
The quad-camera setup of the Galaxy A32 opens up a diverse array of opportunities for users to express their creativity through photos. 

 

For starters, the 64MP main camera enables users to capture crisp and clear photos throughout the day. The 8MP Ultra-Wide lens has a 123-degree field of view which adds more perspective to images – perfect for capturing lofty landscapes. Meanwhile, the 5MP Macro lens takes crystal clear close-up shots.

 

Additionally, the 5MP Depth camera gives amazing portrait shots in Portrait mode, while the 20MP front camera enables eye-catching selfies in high clarity – perfect for capturing high-quality social media content. 

For those looking to take their photography experience to the next level, the Galaxy A32 supports Hyperlapse, Night mode, Slow-mo, Panorama and Pro mode as well. 

A stunning screen for all needs  
For many of us, the phone screen has become a main source of our daily entertainment – from binge-watching video clips, to indulging in a few rounds of mobile games or video calls with loved ones. 

To deliver a high-quality viewing experience, the Galaxy A32 comes equipped with a 6.4-inch FHD + Super AMOLED Infinity-U Display screen, with 90Hz refresh rates and a brightness level of up to 800nits^[1] that stays clear even under bright sunlight.Meanwhile, Eye Comfort Shield^[2] adjusts the display’s color temperature automatically, based on smartphone usage patterns, allowing users to consume hours of content with more protection. In addition, the high refresh rate also indulges users with smoother scrolling that makes switching between applications more seamless. 

Long-lasting battery life to support active lifestyles   
The Galaxy A32 is ready to support activity-filled days with little respite. The 5,000mAh battery provides the user more time to do what they love. 

Meanwhile, its AI power saving detects and adjusts to mobile usage habits for long-lasting power. And with up to 15W of Adaptive Fast Charging, Galaxy A32 gets back to full power, quickly.

Performance that matters
Underpinning the awesome screen and camera technologies is the performance speed of the Galaxy A32’s advanced processor. The 8GB RAM is coupled with 128GB of internal memory capacity, which can also be increased up to 1TB^[3].

Additionally, the in-built Game Booster software monitors gaming performance and automatically adjusts settings including battery life, temperature and memory usage, for the best gaming experience.

Galaxy A32 supports Android 11 and One UI 3, letting users focus on what matters the most with content and features at their fingertips. It comes with an in-display fingerprint sensor and is secured by a defense-grade Samsung Knox security platform that secures user data.

---

[1] In case the adaptive brightness is set ‘On’ in the setting. When the display is exposed to over 20,000 lux as recognized by the brightness sensor of the phone, such as under environments with lots of ambient light or direct sunlight, it may increase up to 800nits brightness. The brightness values measured by the sensor may differ depending on the angle of light

[2] Galaxy A32 (SM-A325)'s display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. This certification can be found on https://www.sgs.com.

[3] RAM and internal memory capacity may vary by country. Actual storage available may vary depending on pre-installed software. MicroSD card sold separately.

LG, together with content creator Eric ‘Eruption’ Tai, will launch its awaited TONE Free wireless earbuds on March 19!

LG Philippines recently teamed up with ecommerce giant Shopee to provide Filipinos with a convenient, hassle-free shopping experience at their fingertips. The South Korean technology innovator offered its most popular products on the shopping platform which was met with wide acclaim. Building on the success of its grand launch, LG will unveil more new products with promotional prices to delight patrons. 

In a livestream event set to take place, LG, together with charismatic content creator Eric ‘Eruption’ Tai, will launch its awaited TONE Free wireless earbuds. The FN7 and FN4 are LG’s entry into the competitive arena of wireless earbuds.

The FN7’s charging case is equipped with LG’s groundbreaking UVnano technology which can eliminate up to 99.99% of bacteria in just 10 minutes. This feature is perfect given the importance of cleanliness and personal safety nowadays.  The FN4 on the other hand, is perfect for day-to-day and on-the-go use. It features built-in, high-performance dual microphones for maximal call clarity. It has Echo Cancellation and Noise Reduction, which detects and minimizes unwanted noise. And the lower microphone positioned at the end of the stem picks up and amplifies your voice even in a crowded space. 

 

Both TONE Free models are powered by Meridian, one of the global pioneers of high definition audio. With Meridian, you get sharp, crisp sound whatever you’re listening to. No matter where you are, TONE Free lets you become completely immersed in whatever you listen to and forget you are wearing earbuds. The Meridian's Headphone Spatial Processing (HSP) not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers, but it also delivers vocals with pristine clarity.

The two models are also IPX4-rated, meaning they are resistant to water splashes from any direction, so you can keep listening rain or shine. Battery life is also top-notch. For the FN7, enjoy a total of 21 hours of battery life. Up to 7 hours of playback in the earbuds turned on and an extra 14 hours in the cradle — all from one charge. ​ The FN4 gives you a total of 18 hours - 6 hours of playback in the earbuds and an extra 12 hours in the cradle. 

The TONE Free earbuds can also be controlled by LG’s TONE Free App. With the app, you can easily locate your missing earbuds that will beep sound when you press play in the Find My Earbuds page. It also has automatic ear detection that senses when they’re inside your ears already and it will automatically pair with your phone. The App also lets you personalize the sound to suit your taste. You can add new levels of enjoyment to your music with four Meridian EQ presets and two customizable EQ modes. Boost or diminish specific frequencies to personalize all music just how you like it.

 

The TONE Free wireless earbuds are already available for preorder on Shopee. For the promotional period, you will get P2,000 off on the FN7 while you get P1,100 off on FN4. The white TONE Free FN7 is priced at  P7,990, while the black TONE Free FN4 is priced at P5,490.

 

Catch the LG TONE Free earbuds in action on LG’s Official Flagship store in Shopee  and LG’s official Facebook, on March 19, Friday, at 12noon.

 

Cignal TV and TV 5 Collaboration aim to bring the best entertainment programs for the benefit of the viewers

Cignal TV and TV5 partnerships has been getting many benefits not just for the show producers and content creators but also to its viewers.

Changes are sweeping the broadcast industry as more collaborations and inter-company productions are remaking the entertainment landscape in the country.  One notable example is the partnership forged between Cignal TV, TV5 and some of the biggest production companies and talent management agencies in the Philippines. 

Since last year, Cignal TV has joined forces with a remarkable group of entertainment bigwigs that included VIVA Entertainment, IdeaFirst Company, Cornerstone Entertainment, Brightlight Productions, Archangel Media, Regal Entertainment.  Just recently, Cignal signed a content-deal arrangement with ABS-CBN Corp to offer viewers the best talents and programs for their viewing pleasure.

 

Cignal and TV5 President & CEO Robert P. Galang expressed high hopes for more partnerships with various production companies. “These collaborations between Cignal and the different creative and production companies and their talents aim to bring the best entertainment programs for the benefit of our viewers. We are humbled and honored to be able to provide work opportunities for our brothers and sisters in the entertainment industry especially in this time of pandemic,” Galang said. 

 

TV5’s primetime lineup is now bolstered by ABS-CBN’s hit series FPJ’s Ang Probinsyano, along with Ang Sa Iyo ay Akin, Walang Hanggang Paalam, and Pinoy Big Brother Connect which air from Monday to Friday, 8:00 PM to 10:30 PM. Brightlight Productions, another recent addition to TV5’s roster, offers viewers entertaining shows such as Rated Korina, Oh My Dad!, and Lunch Out Loud, which has garnered the Best Variety Show title in this year’s GEMS Awards.

 

Since last year, premiere multimedia company, VIVA Entertainment, has been actively working jointly with the network to produce some of the most immersive and exciting shows on TV; including Born to Be A Star, Puto, Republika Origins, Ninja Kids, 1000 Heartbeats: Pintig Pinoy, The Wall Philippines, and Encounter. Other shows that have made an impact on Pinoy viewers are Masked Singer Pilipinas, Ghost Adventures, Bella Bandida, Kagat ng Dilim, and Onstage. There are also the special drama series produced by IdeaFirst Company, Paano Ang Pasko? and its sequel, Paano Ang Pangako?, created by Palanca Hall of Famer Jun Robles Lana and directed by Enrico Quizon, Ricky Davao, and Perci Intalan.

 

Another creative group that has joined the Cignal TV/TV5 lineup is Cornerstone Entertainment, whose programs I Got You, Stay-In Love, and Sunday Noontime Live! shows were aired on TV5. Just recently, one of its talents, Gretchen Ho, joined the network to star in her own show Woman In Action, and to join news programs Frontline Pilipinas and The Big Story.  Meanwhile, Archangel Media continues to entertain the viewers with its game shows Bawal na Game Show, hosted by Paolo Ballesteros and Wally Bayola; and Fill in the Bank, with Jose Manalo and Pokwang. Regal Entertainment which had been in collaboration with TV5 for more than a decade is offering its critically acclaimed films through One Screen Channel aired on Cignal TV starting March, 2021.

 

Cignal TV and TV5’s efforts to open their doors to powerhouses in the industry are a big step towards redefining how content for TV is consumed by the network’s viewers. It also hints that the network is an avenue for creativity and a variety of quality content.

 

Reader’s Digest launches a virtual celebration to publicly acknowledge its latest Philippines Trusted Brands and personality award winners

Due to the global pandemic, the traditional awards ceremony could not be held but Reader’s Digest pushed through with the virtual presentation.

It has launched a virtual celebration to publicly acknowledge its latest Philippines Trusted Brands and personality award winners. 

Reader’s Digest was determined to recognise “success that deserves to be celebrated” says Asia Reader’s Digest Editor-in-Chief Louise Waterson. The inaugural virtual awards for The Philippines (plus Singapore and Malaysia) is live on the website(https://www.trustedbrands.asia/philippines).

Asia Reader’s Digest Advertising & Retail Director Sheron White says, for the first time in the award’s 23-year history the live celebration had to be cancelled, but all is certainly not lost.

“You can sit in the comfort of your own home and enjoy viewing the award winners – those voted the most trusted by the public,” she says.

The awards recognise which brands, products and services are best and above the rest in the eyes of the community and cover a host of categories. Check out the video on the website to discover, for example, the companies most worthy of your trust when it comes to things as varied as baby stores, shopping centres/malls, pharmacies, TV networks, and eye centres.

Reader’s Digest commissioned international leading research company, Catalyst Consultancy and Research, to conduct the survey to determine the most excellent, remarkable and outstanding companies. A total of 1,500 consumers throughout the country were asked to rank companies according to their trustworthiness and credibility, their quality and value, their understanding of consumer needs, their innovation and social responsibility. 

Sheron says the awards provide a great indicator for the general public. Purchasing from a company voted the best by Filipinos gives consumers the confidence that they are making the right choice.

She says category winners included newcomers as well as many who had visited the podium on many occasions in the past, with recipients awarded gold and platinum medals.  Baguio Oil, for example, has won the cooking oil category 16 times, while Citi has again enjoyed winning the credit card issuing bank category – for the 12^th time. Also enjoying 12 consecutive years’ success is PLDT Home Fibr that took home a platinum medal in the broadband/fibre internet category. While ACER Philippines won the award for the 11^th time for the personal computer category. And it appears the most trusted company to buy meat from in the Philippines is Monterey – and consumers have known this for ten years now. A first-time winner in the investment fund category was BDO, but this company has enjoyed accolades in the bank, and credit card issuing bank categories for many years and continues to do so. 

More than 50 categories featured in the trusted brands awards, some of which had multiple winners. New categories are added over the years, with milk tea being an inaugural addition this year. The virtual awards ceremony features a selection of the winners. 

The awards also included personality categories that judged: most trusted TV host/presenter of news and current affairs was won by Jessica Soho. She told “Once more thank you to Reader’s Digest for this award and the trust this couldn’t have come at a better time because things are really hard right now and we all could do with the extra push and inspiration. Thank you for going out of your way to give this out despite the restritions and congratulations to the other winners."  

Most trusted entertainment and variety presenter Vice Ganda; most trusted radio presenter Mike Enriquez; and most trusted sports personality Sen. Manny Pacquiao. All this is also documented in the virtual awards with some of the winners making guest appearances.

Celebrate your favourite brands and personality winners in the Inaugural Virtual Trusted Brands Awards Video(https://www.youtube.com/watch?v=OttMbnyrvjQ) now!