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Monday, June 2, 2014

The innovative Under Armour Now Opens in the Phils

The Baltimore-based sports apparel maker Under Armour  recently opened its newest branch
Under Armour Philippines Brand, the leading performance and innovation brand, on Bonifacio High Street (BHS) at Bonifacio Global City, Taguig, Manila. The "I Will" innovation promotes innovative technology, that is being created by the brand. That enable athletes to perform even better than now. It demonstrates today’s technology and shows a glimpse of futuristic invention. The Under Armour houses all the sports gear that you want in one store, in fashionable style and colors for men and women. For the superheroes lovers they carry the Superhero Alter Ego Compression Shirts. The officially licensed Marvel and DC Comics apparel taps your favorite superheroes including  Superman and Batman.

At the ribbon-cutting ceremony were Under Armour Philippines Brand Ambassador Piolo Pascual, Senator and well known sports advocate Pia Cayetano, and representatives from Under Armour USA. Christopher Massaro, Director of Creative and Design of Global Retail for Under Armour had this to say, “The Philippines is an important market for us, because it is a sort-of melting pot where East meets West, and is key in our global push. We’re happy to see all the excitement we’ve been getting after the store opened.”

Under Armour is a dynamic brand that caters to those seeking an active lifestyle, so it’s no surprise that only a few days after the ribbon-cutting the global powerhouse unleashed a fitness enthusiast’s dream: a daunting obstacle course situated in Bonifacio High Street, dubbed the “Under Armour Challenge”.

Popular hosts and athletes Gretchen Ho and Robi Domingo were on hand to host the celebrity race portion of the  event, as well participate in the grueling course that tested the mettle of fellow athletes, celebrities, and regular people willing to rise to the challenge.

Apart from Ho and Domingo, other participants included Natasha Alquiros, captain of the Philippine Women’s National Football Team “The Malditas”, as well as Harry Morris, team captain of Volcanoes-Rugby, and Johan Aguilar, three-time UAAP MVP for swimming, and mainstay of the national team.

The huge course was spread out along High Street, dotted with stations requiring participants to crawl on their stomach, scale up and over a cargo net, drag a weighted bag they were harnessed to, and even climb a rock wall, then rappel down the other side.

In the end, the team composed of Natasha Alquiros, Sebastian Ripoll, Marco Benitez, Elle Veneracion, Julia Quisumbing, and Gui Adorno took home the win, scoring themselves a special prize from Under Armour, as well as the right to call themselves champions of one of the most formidable courses the Philippines has ever seen.

For more information on Under Armour or how you can purchase products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment please visit store at Bonifacio High Street, Taguig.

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