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Monday, June 23, 2014

TRESemme mounts the first runway fashion show


Tresemme rules the runway from gorgeous dresses to salon ready tresses, the hair matches the outfit, be it formal, streetwear, or casual. The show featured 200 runway ready models on June 5, 2014 at the PICC.

TRESemmé mounted the country’s first backstage to runway fashion show where top hair professionals revealed the styling secret to salon gorgeous and runway ready hair!
Joey Mead King

Over 800 top and aspiring models from all over the country joined the Grand Casting Call for a chance to grace the catwalk of TRESemmé’s 2014 Runway Ready Fashion Show. These models had to prove that they were worthy to strut the runway, sport the latest hair trends as well as don the hottest ensembles from top retail brands and the country’s most celebrated designers.
Myrza Sison and Apples Aberin

Marrying top trends with the hottest hairstyles, this show is set to be a fashion first, one excitedly attended by the who’s who of the fashion industry. In unique runway ready fashion, the show brings to life behind-the-scenes action from the backstage straight to the runway.

Road To The Runway 
As anticipation built up for the country’s first backstage to runway fashion show, TRESemmé ambassador, Asia’s Next Top Model mentor, and veteran host Joey Mead-King, took the stage to kick off this fashion first, one that is touted to be at par with the hottest shows as seen in this year’s Mercedes Benz Fashion Week.

Hair professionalsJing Monis, Lourd Ramos, and Victor Ortega—used TRESemmé to help the models achieve the latest in hair style trends, which complemented this year's hottest looks on the runway.

Victor Ortega, created three looks that perfectly complemented the street-style trends for the show’s High Street segment, featuring top label from luxury brand retailer Stores Specialists, Inc. Stradivarius highlighted the high-street Prints, duly punctuated with Ortega's playful waterfall braids, feminine side braids, and elegant fishtail braids.

Apples Aberin and Liz Uy

 Minimalist Chic was the trend in focus for the collection of Kenneth Cole. Ortega paired these streamlined styles with a sleek, side-part do, showing that less can be more. Kate Spade and Marc by Marc Jacobs played with punches of color and texture for the Paper Dolls trend. These looks were punched up with the bumped up pony, which played with volume that added a bit of contrast and drama to the regular street look.


Robby Carmona
Next on the runway, TRESemmé hair professional, Lourd Ramos, highlighted three Prêt-à-Porter fashion trends with spruced up tresses. Geometric Shapes led the segment, featuring the structural designs of Mark Bumgarner, Charina Sarte, and Cesar Gaupo. These structured shapes were balanced off with gorgeous, one-sided mermaid waves. For Fluid Lines, which characterized the billowy and femme collections of Jojie Lloren, Pia Gladys Perey, Vania Romoff, and Dennis Lustico, faux bobs with short waves created an elegant look for the night. As for the embellished Textures of Gian Romano’s, Eric Delos Santos’, and Lulu Tan Gan’s collections, Ramos created slick center-parted ’dos as simple accents to the multi-dimensional styles.

The finalé showcased Haute Couture creations from renowned fashion designers Albert Andrada, Jun Escario, Francis Libiran, Rajo Laurel, and Ezra Santos. These pieces demanded no less than dramatic hair from TRESemmé hair professional, Jing Monis. Monis took to the stage his own rendition of volumetric curls that emphasized the elaborate designer creations.





The Styling Secret Used By Professionals
Achieving the envy-worthy do’s seen on the runway of TRESemmé’s Runway Ready Fashion Show was an easy feat with TRESemmé’s Keratin Smooth range which infuses Keratin into every strand as it keeps hair frizz-free for up to 48 hours.

And to keep those strands in place, our hair professionals used TRESemmé’s Salon Finish Extra Hold Hair Spray which offers long lasting extra firm hold, so you can control your style all-day long even in damp or humid condition, giving the models salon gorgeous hair that’s perfect for the catwalk.
With salon gorgeous tresses by top hair professionals, the country’s first backstage to runway fashion show reveals that the secret to runway ready hair is the one and only TRESemmé.

Learn more about TRESemmé's salon innovations at     @TRESemmePH or visit www.tresemme.com.

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