The first flagship store Forever 21 at SM Megamall got the new look.

It was 4 years ago, when I trooped  down  Forever 21's first flagship store at SM Megamall. I lined up for 5 hours just to get a peek inside and bought my first F21 tops and jeans. It was an amazing and  exhilarating experience, with all the mix crowd, everyone was excited then. Now comes the newly revamped Forever 21, the store was launched last September 25, 2014, the new interior has the youthful vibe feel and elegant aesthetic to the shoppers.  The clean and sleek slated interiors explain why it still remain the number one fashion store in the country.

 Forever 21 SM Megamall launched The Outer Wear Edit Fall Collection on Sept 25. 2014. It offers affordable tops from boho-chic to normcore, fashion accessories, shoes,  sandals, and bags to the delight of the shoppers.  Customers can also look forward to a more varied selection of items covering a multitude of trends to understated elegance. With fresh takes on partnerships with Keith Haring, Jean-Michel Basquiat, NBA, and Mattel,  Forever 21, is now the fashion portal for all boho's, or any laid back tops, skirts that you have in mind.

With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever. It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time. Forever 21 now features iconic model Anja Rubik in a premium outer wear collection photographed by renowned fashion photographer
 Daniel Jackson.

The topmodel has graced the covers of several major American and international fashion magazines as well as gained status as a model-off-duty street style icon.


Forever 21 shoppers can literally wear their hearts, hobbies, and interests on their sleeve.

Clearly, apart from the tastefully laid-back pieces that fit the stylish individual’s lust for ensembles that flaunt either a festive, tropical vibe or an edgy, of-the-moment feel, there’s more to look forward to at Forever 21. This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.
Shop Forever!

Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.