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Sunday, September 28, 2014

UNIQLO Launches Ines dela Fressange Fall Winter 2014 Collection

To those who did not know, tall, beautiful and skinny Ines de la Fressange started out as a model and muse in the 80s for Karl Lagerfeld and Chanel and also was named International Best Dressed List Hall of Fame in 1998. She is an aristocrat and a daughter of the Marquis de La Fressange , a total embodiment of french chic, with a style all her own, timeless and elegant.

Ines del Fressange in the 80s

 Inspired by the success of the first collaboration for Spring Summer 2014. Uniqlo unveils its second collaboration with French fashion icon Ines de la Fressange as part of its Fall Winter 2014 collection. The Ines dela Fressange Fall winter 2014 collection was presented to the bloggers on September 26, 2014 at the UNIQLO store SM Mega Fashion Hall.  An OOTD contest for the fashion bloggers was held and the winner took home a trench coat, just by uploading a selfie at Instagram or Twitter styling their favorite Ines dela Fressange collection. What I like about IDLF collaboration is that, there is a hinge of the 80s in it. The floral tweed coat was a fixture in the 80s scene with its playful details. This collection is an iteration of UNIQLO’s LifeWear.

Commenting on the second collaboration line, Ines de la Fressange said, “I wanted to retain the spirit we created in the Spring Summer collection. I love things that are unadorned, genuine, and comfortable to wear. For the Fall Winter items, I wanted to create lovely things that have the same elegance. One of the traditional European fabrics I wanted to include was tweed. With coats and jackets, the fabric and cut are important, and it was a real treat for me to be able to incorporate playful details and enjoy styling the clothing freely. 

I try to take the position of women today, and come up with ideas that take account of such factors as closet space and budgets. No one can live surrounded by unlimited clothing. Having many items is not necessarily a good thing, and it’s important to have ‘good clothes’, The point I wanted to express with the new collection is that even without a detailed fashion knowledge, women can find something beautiful to wear. They can have a full wardrobe. The Fall Winter collection is even better than I expected, and I’m extremely pleased with the elegant line. 

Design Director Naoki Takizawa said, “Like the streets of Paris, where novelty and beauty can be found in the constant blending of diverse elements throughout the city’s long history, this is a collection of essential apparel that quietly radiates through the styling. It is clothing that is simple, but with playfulness that prompts a smile. It is clothing that brings you back to your natural self just by wearing it. Talking with Ines, I begin to see clothing that anticipates the next era. It then starts to overlap with UNIQLO’s LifeWear concept. 

The collaboration line is an iteration of UNIQLO’s LifeWear, aimed at enriching lives through quality clothing. Rather than following trends, it focuses on what Ines herself wears, to look and feel great. Each detail, from the height of the waist and opening of the neckline to overall fit, has been carefully refined through a long fitting process with Ines herself, to create a perfectly balance collection.

Featuring smartly cut shirts, classic trench and tweed coats, casual cashmeres, chic trousers and Ines’ favorites, like the elegant tuxedo jacket and simple silk dresses, each piece translates easily from day to night.  And each is a great addition to any woman’s, but most especially a working woman’s wardrobe.  The collection’s understated elegance is predicted to resonate across women of all ages and cultures.  A true testament to UNIQLO’s global fashionability.

The IDLF collection will be available at UNIQLO SM Megamall, SM Aura and Glorietta 5.

Special website for the collection:

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