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Wednesday, September 17, 2014

Under Armour supports The Pink Run, D' Feeting Breast Cancer

The Philippine Society of General Surgeons partners with Under Armour, an elite athletic performance brand for The Pink Run.  A campaign for the breast cancer awareness, held its presscon last Sept 15, 2014 at Packo's Grill and Restaurant, Sgt Esguerra QC. Jeremy Callegher, the marketing manager of Grupo Athletica  (Under Armour's local distributor)  graced the event together with The Pink Run ambassadors, Gretchen Ho, Natasha Alquiros, Emmanulle Ada, and Mia Cabalfin.

The Pink Run has been helping raise awareness and funds for breast cancer research and treatments. Throughout its existence, the Pink Run has attracted thousands of runners to support the cause. The funds raised are utilized by the Philippine Society of General Surgeons (PSGS) to subsidize research activities and treatments for indigent sufferers of the disease.

Gretchen Ho

Emmanuelle Ada

Natasha Alquiros

This year, The Pink Run was supported by Under Armour, an elite athletic performance brand. Jeremy Callegher, Marketing Manager of Grupo Athletica (UA’s local distributor), felt that the purpose of the Pink Run is in perfect alignment with the brand’s core values. “Many people think that being on the defensive is the only way to deal with breast cancer,” Jeremy said. “But [the Pink Run and Under Armour] choose to defy and challenge that notion. We also have to be on the attack by finding ways to remedy and, ultimately, eliminate the disease,” he continued.

Jeremy Callegher

To support the Pink Run, Under Armour will donate 10% of all their sales from the Under Armour Power In Pink women’s performance line to the PSGS.

Under Armour has also been globally active in promoting the “I Will What I Want” campaign. A movement that pushes forward a new standard of beauty that goes beyond face value – a standard that regards a woman for her strength, tenacity, and toughness amid insurmountable odds. A description that perfectly fits those who are fighting against breast cancer.

The 2014 Pink Run will be held at the Venice Piazza in McKinley Hill, Taguig City. Runners may grab their three-, five-, ten-, and fifteen-kilometer category race kits at the Under Armour Store in Bonifacio High Street and many other locations.

Pink Run 2014 D’Feeting Breast Cancer
October 5, 2014
McKinley Hill, Taguig

Registration Fees:
3K/5K – P600
10K/15K – P700

*** FREE Clinical Breast Examination and Breast Cancer Risk Assessment

Gun start:
16K – 5:30AM
10k – 5:40AM
5K – 5:50AM
3K – 6:00AM

Registration Venues:
1. PSGS Secretariat – 2/F PCS Building 992 EDSA Quezon City (0918-9081795)
2. Under Armour – BHS
3. 100 Miles Cafe – BGC
4. A Runners Circle – Quirino Avenue

For more information on how to register, please visit The Pink Run’s official Facebook page at

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