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Monday, September 8, 2014

UNIQLO PH presents "Lifewear" 2014 Fall-Winter collection

UNIQLO launched the "Lifewear" 2014 Fall-Winter Collection last September 5, 2014 at SM Megamall Fashion Hall ushering in the concept of  clothes that make life better, the new designs are highly functional, affordable, and of outstanding quality, fulfilling the practical demands of fashion-forward Filipinos. Booths or cubes represented different lifestyle situations: Travel (Ultra Light Down, Heattech, Fleece), Play (Denim, UT Sweaters, Flannel), and Work (Ines De la Fressange, Smart Style Pants, Extra Fine Merino.

“We call our design principle ‘LifeWear’ because our projects equip wearers for whatever life offers, so they can conquer every day in style,” said Fast Retailing Philippines, Inc. Chief Operating Officer Katsumi Kubota. More than looking good, UNIQLO creates clothing that provides exceptional comfort, great quality and functionality, and value for money.”

UNIQLO updates its Denim line each season, using only the finest materials and delivering a great fit for everyone. Made of high-quality fabric, the latest UNIQLO Denim designs enhance the wearer’s silhouette while boasting of flattering fit and cut that ensure ease of movement, providing high-end comfort and functionality at wallet-friendly prices.

UNIQLO works with Kaihara Co., Ltd., the world’s best denim manufacturer. The special denim created by the company in Hiroshima, which has a 50% domestic market share and attracts admiration from all brands across the world, has realized unprecedented texture. Ensuring unmatched durability and comfort, the cotton thread is spun and re-spun 64 times to ensure the strongest blend of premium denim and the dyeing process is repeated at least 10 times for a richer color that lasts longer. For the latest collection, UNIQLO and Kaihara created a new supple stretch for superior look and increased comfort.

The men’s line also includes an expanded range of selvedge denim, carefully woven on old-fashioned looms, to produce designs that are less bulky, more durable and less prone to fraying. The women’s line feature ankle-length designs with zippered hems that make the legs look longer and leaner.

Fast Retailing Philippines, Inc. Chief Operating Officer Katsumi Kubota of Uniqlo

 Enjoy cozy comfort with Heattech
UNIQLO’s latest collection features its revolutionary Heattech technology, made even better with close-fitting yet non-constricting designs, with soft and stretchable materials to provide warmth and comfort. Available in a range of items, from classic innerwear to camisoles, socks and scarves, this thermal wear line keeps wearers warm and dry without the bulk. The new women’s collection features an even softer feel with the addition of more Camellia oil, while the men’s line boasts of an increased stretch, so wearers can move freely with no bunching.

UNIQLO is also introducing the Heattech Extra Warm Line to provide extra comfort in extreme weather conditions. This collection is 50-percent more heat-retentive, while offering the same ease of movement and comfort as the original Heattech. The ultra-fine fiber traps body heat in a special knit construction, creating micro-air pockets.

 Travel, Play and Work with UNIQLO
Individuals on the go can gear up for travel, play and work with the latest items from UNIQLO’s 2014 Fall-Winter collection. Amazingly warm yet surprisingly light, Ultra Light Down collection can be folded conveniently into tiny, portable pouches for easy suitcase packing. New designs come in 90-percent down and 10-percent feather for a luxurious look and feel, while the latest Parkas feature aluminum-enhanced lining to help retain heat on cold days.

The latest UNIQLO Fleece uses mineral-infused heat storage thread that helps increase clothing temperature by about 1.5 degrees Celsius, making the latest designs the warmest yet.

Going beyond comfort this season, UT Sweats sport a stylish new look marked by artful prints and flattering silhouettes. New designs come in the finest, softest fabric, making them comfortable and cozy to lounge in, yet stylish enough to be worn outdoors. UNIQLO also breathes new life into classic Flannel, with new colors, modern details, and a slimmer silhouette.

The new collection also features stylish staples and trendy pieces for an updated wardrobe that can go from work to play. Blending sophistication, versatility and comfort, the modern Smart Style Pants feature a smart, tailored look for professional yet stylish ensembles. The brand also brings the timeless elegance and effortless chic look of the Parisian fashion icon to the new Ines de la Fressange collection.

Fashionable individuals can also stay bundled up during the cold season with the latest UNIQLO Extra Fine Merino Knits, made of high-quality, soft merino wool. Featuring special anti-pilling technology, designs are machine-washable and made to endure even when worn and washed regularly.

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