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Tuesday, September 9, 2014

When home works, everything works at mabe

GE rings a bell among filipino households when it comes to home appliances like refrigerators, washing machines, dryers, air conditioners, and other appliances. Mabe a mexican brand since 1946 has been a strongest brand in its 68 years of excellence, quality and service. It partners with GE  in 1987 for the US market to bring you the trusted brand.  Mabe has been producing high end appliances for GE for years. Franklin Chan of  CYA Industries believes in the power of mabe, and partners with distribution of the brand.  mabe recently launched its own line of high end appliances at Resorts World, Manila on September 8, 2014.

The company, which enjoys a top-notch reputation and position in the American market and has since focused on expanding to Middle East, Europe and now Asia. The first is that, while the refrigerators, washing machines, dryers, air conditioners, and other appliances sold by mabe will have the same high quality and top-of-the-line features as their GE-labeled counterparts at a competitive price.

mabe boasts innovative designs and intuitive technology developed by their development center which is one of the largest and advanced in the world, and they believe this is the perfect time to launch their appliances in the Philippine market.

“We are confident more than ever,” says Jane Lo, General Manager of mabe International – Asia.  “The economy is upbeat and the growth is projected to continue for many years to come.  More homes are being built, and a better quality of living is being sought by the market.”

According to Jane, mabe aims to improve the everyday life of as many Filipino household as possible. “We are aligned with CYA Industries, our local partner, on our go to market strategy. CYA mission is to deliver the world's best brands and products that provide comfort in everyday home living, keeping abreast of technologies that make them affordable and sustainable to as many Filipinos as possible.”

mabe started in Mexico in 1946 by business partners Egon Mabardi and Francisco Berrondo; the first two letters of each of their family names was taken to form the company name. Initially, the company manufactured kitchen furniture, gas stoves, ovens, and embeddable grills, but in the 1960s, they began to make refrigerators as well, and they expanded their operations to Central America and the Caribbean.

mabe became known for their pioneering use of plastic interiors in their refrigerators, and their successes brought them to the attention of international appliance company General Electric. They entered into a partnership with GE in 1987 and, by doing so, gained a truly international reach. The company has since entered into various commercial partnerships, becoming a market leader across the Americas, and they hope to bring this success into Asia, Middle East and Europe now as well.
At present, mabe manufactures 13 brands in 15 plants distributed from Canada to Argentina and its products are sold in over 75 countries all around the world. They have over 20,000 employees all engaged in producing, distributing, and marketing over 9 million appliances every year.

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