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Friday, February 23, 2018

Discovering the Scotch for Every Taste with #LOVESCOTCH

With its breadth of offerings in tastes and textures, Scotch is undoubtedly the world’s favorite whisky. Last February 8, #LoveScotch celebrated International Scotch Day – an event that’s all about properly recognizing Scotland’s greatest gift.

Now on its 2rd year, International Scotch Day is a moment to shine the spotlight on the wide-ranging Scotch category. From single malts to blended Scotch, the celebration pays homage to the rich history and impeccable craftsmanship that have successfully worked in harmony to produce the flavors of the likes of Johnnie Walker and Singleton – some of the world’s favorite Scotch brands today.

Befitting such a celebration, Diageo Philippines has brought in Ervin Trykowski, Diageo’s Global Ambassador for Scotch Whisky, to host an exclusive masterclass on 6 different types of Scotch. Born and raised in Scotland, Ervin knows Scotch inside and out and, with his young age, has challenged perceptions of what being a Scotch fan is.

“Smoky, fruity, honeyed, the list goes on – Scotch has such an expansive reach in flavor and quality and every sip is a discovery,” shares Trykowski. “There is a flavor for every mood; there is a taste for every situation - #LoveScotch encourages everyone to discover the perfect Scotch to match.”

Also known as the “Iconic Blend,” Johnnie Walker Black Label is recognized as the benchmark for all other deluxe Scotch blends. Created using only whiskies aged for a minimum of 12 years from the four corners of Scotland. 
Johnnie Walker Black Label is rich, complex and incredibly well-balanced, full of dark fruits, sweet vanilla and signature smokiness. A popular serve for Johnnie Walker Black Label is the Johnnie Ginger, which consists of Johnnie Walker Black Label and ginger ale. 

Johnnie Walker Gold Label Reserve, also known as the “Celebration Blend” is the perfect fit for indulgent celebrations and the ideal whisky for Scotch-based cocktails. Known for its creamy smoothness, it opens with a luxurious burst of delicate nectar and gentle smokiness that develops into sweet fruits and deeper, velvety, honeyed tones before giving way to sublime, lingering whispers of smoke and oakiness in the finish. 

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