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Thursday, September 16, 2021

The Department of Tourism (DOT) launches the More Fun Awaits campaign

The Department of Tourism (DOT) has launched the More Fun Awaits campaign to strengthen the Philippines’ positioning as a top-of-mind tourist destination in the global market once international leisure travel to the country resumes. 


More Fun Awaits showcases the preparations that the DOT has been carrying out while tourism has been put on hold because of the pandemic. The campaign is focused on communicating exciting destinations to visit, starting with those that have been ready to welcome local tourists and have minimum health and safety protocols in place. 

It also includes new tourism products and circuits that have been developed by the DOT, in coordination with private sector tourism stakeholders and various local government units (LGUs), based on travelers' preferences in the new normal.

 

Aside from the sun and beach tourist destinations that the country is well-known for, the campaign puts a spotlight on new and enhanced bike tours, dive circuits, farm and food tourism circuits, hiking and trekking, and outdoor museums through historical and cultural tours, among others. These cater to tourists’ new normal preference for outdoor activities and well-ventilated areas.

 

The campaign is supported by www.morefunawaits.com, a newly launched website by the DOT that contains videos of breathtaking sceneries around the country, travel articles, and infographics to entice tourists to consider the Philippines as their next travel destination in Asia once travel restrictions have been lifted.

 

“The More Fun Awaits campaign will sustain the presence of the Philippines as a tourist destination amidst the pandemic, while getting foreign travelers excited for what’s in-store for them once borders for tourism reopen,” said Tourism Secretary Berna Romulo-Puyat.


             View from the peak of the well-known Mt. Apo in Davao. Photo courtesy of Aya Lowe for 

the Department of Tourism

It will also feature a crowd-sourced campaign that invites Filipinos to become tour guides of their hometown, either by posting their own virtual tours on social media, or sharing their own photos of their recommended destinations, activities, or dishes. Posts must include the hashtag #MoreFunAwaits and those selected will be shared in the social media pages of the DOT. 


At the heart of the campaign are stories about tourism workers and advocates who have contributed to the recovery of the industry, which can be found in the More Fun Awaits website and the DOT’s social media platforms. These stories emphasize the need to remind both local and foreign tourists that tourism is not just the act of travel, it is also about livelihood and supporting the lives affected by the pandemic. 

 

“Travel is more than just a personal experience. The heart of tourism are the workers and the communities who make the experience possible,” said Puyat.

 

WTTC GLOBAL SUMMIT


The Tourism Secretary added that in communicating that the country has been preparing to welcome international visitors, the More Fun Awaits campaign will help boost the anticipation of the Philippines’ hosting of the World Travel and Tourism Council (WTTC) Global Summit. 

 

Through the campaign, the DOT can already share its ongoing efforts for current global concerns on health and safety, environmental sustainability, and local community engagement in tourist destinations—issues that are likely to be at the core of discussions at the Global Summit.

 

SAFETY IS DOT’S PRIORITY


Puyat also explained that “through the More Fun Awaits campaign, we want to communicate that the Philippines prioritizes the safety and well-being of visitors, as many of our tourism establishments are compliant with global safety standards, and a large percentage of our tourism workers are already vaccinated.” 

 

As of September 14, 2021, the Department has issued the WTTC Safe Travel Stamp to three local tourism destinations—Baguio City, Boracay Island, and Ilocos Norte—and 200 DOT-accredited accommodation establishments nationwide. The WTTC Safe Travel Stamp is the world’s first safety and hygiene stamp for travelers to recognize governments and businesses that have adopted global health standardized protocols. 

 

Meanwhile, the inoculation of tourism workers is ongoing in different parts of the country, especially in major tourism areas, including the National Capital Region where 99% of tourism workers in DOT-accredited hotels and accommodation establishments, as well as 94% of tourism workers in accredited restaurants have had their anti-COVID jabs.  Nationwide, 51% of tourism workers have already been vaccinated.

 

“We are optimistic that the More Fun Awaits campaign, and all our efforts since the pandemic started, will be sustained as the tourism industry recovers under safe conditions,” said Puyat.

 

For more updates about the More Fun Awaits campaign and the latest information and travel advisories about the Philippines, visit www.morefunawaits.com.  

 

7 comments:

  1. This campaign does really matter to us ! Promoting our own beautiful travel destination,inspite of this pandemic! Let's support this #MoreFunAwaits

    ReplyDelete
  2. This is very helpful campaign..It's nice that they are going to have some preparations to improve tourist destinations .This is important for our economy.

    ReplyDelete
  3. This is great information that the Department of Tourism (DOT) has launched the More Fun Awaits campaign to strengthen the Philippines’ positioning as a top-of-mind tourist destination. Safety is always a priority. It's a must that safety protocols is always be on top.

    ReplyDelete
  4. I just hope that this pandemic will end very very soon so that the local or foreigner can see the beauty of nature in our country. It will help our country to become famous about beauty of nature so thank you very much to DOT that launched the "More Fun Awaits" campaign.

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  5. Love this #MoreFunAwaits campaign of DOT! It only goes to show that we are doing our best to survive our tourism industry in this time of crisis. Definitely there is More Fun Awaits when you travel and visit the Philippines 🇵🇭

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  6. I already read this blog, Inilunsad ng Department of Tourism ang kampanya na More Fun Awaits upang palakasin ang posisyon ng Pilipinas bilang isang top-of-mind na patutunguhan ng turista sa pandaigdigang merkado sa sandaling ipagpatuloy ang internasyonal na paglalakbay sa paglilibang sa bansa. The campaign is focused on communicating exciting destinations to visit, starting with those that have been ready to welcome local tourists and have minimum health and safety protocols in place.

    ReplyDelete
  7. The " More Fun Awaits " campaign of Department of Tourism (DOT) is very nice because we can enjoy travelling and visiting different beautiful destination in our country. As a tourist we should follow the safety protocols. Its so nice that 51% of tourism workers have already been vaccinated.❤️🤩

    ReplyDelete

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