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Friday, March 1, 2024

LG Electronics Elevates the 2024 Art Fair Philippines Experience at The Link, Makati

Art Fair Philippines, the country's most esteemed showcase for modern and contemporary Filipino art, once again transformed The Link in Makati City into a beacon of artistic innovation. Celebrated for spotlighting the vibrant creativity of the Philippine visual arts scene, the 2024 edition of the fair extended its reach beyond borders, and welcomed  an eclectic mix of local and international galleries. In this setting of artistic excellence, LG Electronics, celebrated at CES® 2024 for its innovations in display technology, plays a pivotal role through strategic collaborations, showcasing its dedication to the arts.



From February 16 to 18, attendees of Art Fair Philippines 2024 had an immersive experience where technology and creativity intersect. Art enthusiasts saw artworks by Eugenio Ampudia and Alvin Zafra mounted on LG's state-of-the-art QNED and OLED screens that offered unparalleled visual fidelity. This collaboration underscored LG's role in bridging the gap between traditional art forms and the digital age, ensuring every nuance and color envisioned by the artists is faithfully reproduced. Both LG QNED and OLED screens have been awarded as Best TVs of CES 2024.

 

LG's QNED and OLED technologies redefined the art viewing experience. The QNED screens, with their blend of Quantum Dot and NanoCell technology, feature Mini LED backlighting for vibrant colors, deep blacks, and stunning contrast, enhanced by Precision Dimming Pro+ for unparalleled clarity. Each tiny LED packs into the screen for an explosion of detail and brightness, powered by the α9 Gen5 AI Processor 8K for sharp, lifelike images.

 

The LG OLED evo screens take visuals to the next level with self-lit pixels that deliver perfect blacks and infinite contrast, ensuring every artwork was shown in its true colors. Brightness Booster, alongside the α9 Gen 5 AI processor, amplifies luminance by up to 20%, while Dynamic Tone Mapping Pro adjusts thousands of screen blocks for more vivid, accurate HDR. Together, LG's QNED and OLED screens offered an immersive, detailed, and vibrant viewing experience that brought digital art to life like never before.


 

Further elevating the digital art experience, the 7th floor of the fair played host to a dynamic showcase of digital, crypto, and new media artworks, displayed on massive LG QNED and OLED screens. “ArtFairPH/Projects will be located on the 7th floor. The layout will immediately feel different from the gallery floors, and will encourage a sense of discovery. For the first time, we will have quite a few foreign artists presenting for Projects,” Art Fair Philippines’ Lisa Periquet shared. This initiative not only amplified the visibility of digital artists but also illustrated LG's dedication to supporting innovative art mediums that resonate with the tech-savvy and crypto-curious audience. LG's innovative screens also boast the versatility to be installed vertically, catering perfectly to the unique aspect ratios and orientations that contemporary digital artworks often require.

 

In addition to supporting visual art displays, LG's cutting-edge OLED screens played a crucial role in the fair's educational and cinematic endeavors. The Talks section, an integral part of Art Fair Philippines’ mission to expand art audiences, featured LG OLED screens, which enhanced presentations and discussions with their superior picture quality. Among the projects using LG screens was from Data, an online commissioning platform for artists working with digital media founded by David Gryn. Another work was Be a Tree Now!, a participatory movement that responds to the call for climate justice. The project’s result was a moving multiple-exposure image that resembled a tree’s canopy. Similarly, the “speakeasy” area on the roof deck utilized LG OLED TVs, which provided an exceptional viewing experience that complemented the artistic and narrative depth of the discussions. The space, named NO SHOWING and spearheaded by filmmaker Moira Lang, served as a hangout and breathing space for guests at the fair.


 

LG's involvement in Art Fair Philippines 2024 was a testament to the brand's belief in the power of art and technology to inspire and engage. "Our partnership with Art Fair Philippines is rooted in a shared vision to push the boundaries of creativity and innovation," stated by LG PH Managing Director Nakhyun Seong. "By integrating our advanced display technologies into this celebrated event, we aim to create unforgettable experiences for art enthusiasts and introduce new dimensions to viewing and appreciating art."

 

As Art Fair Philippines 2024 showcased the best in Philippine modern and contemporary art, LG Electronics stood at the forefront of this artistic endeavor, bridging the gap between technology and creativity. Visitors to the fair witnessed a fusion of artistic brilliance and technological excellence, marking another milestone in the country's flourishing art scene.

 

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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