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Friday, March 8, 2024

LG Philippines Showcases Digital Innovation at 'Monet & Friends Alive



In a groundbreaking cultural endeavor, LG Philippines proudly announces its role as the Exhibit Partner for the Monet & Friends Alive. The exhibit has been enchanting art lovers at the BGC Arts Center since January. This marks a significant milestone as the Philippines hosts this immersive adventure into French Impressionism for the first time, bringing the timeless beauty of Claude Monet and his contemporaries to life in a way never before seen in the country.


Monet & Friends Alive, created and produced by the renowned Grande Experiences, offers a multi-sensory journey through the vibrant era of 19th century Europe. The exhibition, presented by the Bonifacio Art Foundation, Inc. and made possible with the support of Del Monte Philippines, TicketWorld, LG Philippines, Alveo, and the City Government of Taguig, promises an unforgettable experience that celebrates over 150 years of Impressionist art.


LG Philippines, leveraging its expertise in cutting-edge digital display technology, transforms the BGC Arts Center into a canvas where the Impressionists' masterpieces are not just seen but felt. Following the success of Van Gogh Alive, LG continues to innovate, using state-of-the-art LG digital screens in the Art Studio and lobby to enhance the visual journey. These screens showcase the intricate details and vibrant colors of the artworks, inviting visitors to immerse themselves in the bold brushstrokes and delicate hues of Monet, Pissarro, Renoir, Cézanne, Degas, and more.


The exhibition's immersive technology, set to a powerful classical score, brings the art to life with an incredible application of light, allowing visitors to experience the Impressionists' depictions of modernity, movement, light, and shadow in a dynamic display. Through LG's innovative displays strategically placed in the Art Studio and lobby, the rich tapestry of colors, sounds, and even fragrances envelop the audience, offering a new perspective on the iconic images that have captivated generations.

LG TVs provide a clear exhibit virtual tour at the lobby


Art enthusiasts replicate Monet’s famous ‘The Japanese Footbridge’  through an instructional video played in LG OLED TVs at the Art Studio


LG Philippines managing director Nakhyun Seong expressed his excitement with the new installation, saying "LG Philippines is thrilled to be at the forefront of blending technology with art, making the masterpieces of the Impressionist era accessible in a new and exhilarating way. Our partnership with the Bonifacio Art Foundation, Inc. and Grande Experiences for Monet & Friends Alive exemplifies our commitment to enhancing cultural experiences through technology."


The exhibition opened on January 31, 2024, at the BGC Arts Center, Bonifacio Global City, Taguig City, for a strictly limited season. Don't miss this chance to witness the breathtaking beauty of French Impressionism come alive, illuminated by LG's unparalleled digital display technology.


Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit for a complete list of our retail

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