"Sanib Pwersa" with Abra and Raymund Marasigan for Colt 45

Never been a "beer" person but when I got to taste this new Colt 45, it has a special fruity after taste to it, you have to smell and savor the aroma then sip and swallow.  It never tasted bitter as some of the beer I tasted before. This one yields more on the roasted malt-y taste. I will give this one a try. The reformulated Colt 45 is meant to be shared with your best buddies. 

Modern Filipinos have replaced the traditional high-five with the fist bump when they greet their close friends. Colt 45 embraces this new trend and Filipinizes it by calling it “Sanib Pwersa” as it re-introduces itself to the country in its latest “brewed for brotherhood” campaign.

Abra and Raymund Marasigan for Colt 45

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserve to be called their “bros” or “brads”, a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.

“The new Colt 45 was brewed with brotherhood in mind from concept to conception,” says Greg Anonas, Asia Brewery Inc. (ABI) Marketing Manager for Alcoholic Beverages. “Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand’s flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!”

At the heart of the Colt 45 reintroduction is the product’s reformulation into the perfect beer for sharing. “We’ve improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result is a more flavorful beer that has more character and is closer to the ideal,” shares Asia Brewery Inc. (ABI) Brewmaster Dr. Alberto Rivera.

Inspired by Colt 45’s new look and ideology, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45’s latest brand ambassadors joined forces to write a song about “Sanib Pwersa” in record time, celebrating the depth of friendship and brotherhood the new Colt 45 encourages.

“It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours,” shares Raymund. “Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contributes something to the table and how great things happen when you and your bros come together.”

“Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than the Raymund Marasigan,” adds Abra.

The all-new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sari-sari stories across the country for a suggested retail price of Php 21 per bottle.

Join the Colt 45 Philippines brotherhood today through our Facebook community page, Colt 45 Philippines, and follow us on Twitter at @Colt45PH. Make sure to use the hashtag #sanibpwersa. Subscribe also to our Youtube channel Colt 45 Philippines.

“IF I STAY” UNVEILS PROLOGUE TRAILER

Warner Bros. Pictures has just unveiled the “prologue” trailer of “If I Stay,” director R.J. Cutler’s adaptation of the Gayle Forman young adult novel.

The new trailer may be viewed at Warner's official youtube
cial youtube channel at http://youtu.be/DcUdOKmT6V4.

Starring Chloe Grace Moretz and Jamie Blackley, "If I Stay" is the story of the gifted classical musician Mia (Moretz) and her boyfriend, Adam (Blackley), an up and coming indie-rock star. Torn between two paths in life, her art or her relationship, Mia is forced to make an even starker choice between life and death when she is caught in a fatal car accident.

With her family decimated, Mia lies comatose in a hospital — having an out-of-body experience. She watches as she’s told that living or dying “is all up to you; whatever fight you got in you, gotta pull it out now.”

“If I Stay” is directed by R.J. Cutler (“The September Issue”) from a script by Shauna Cross (“Whip It”).

Opening across the Philippines on September 3, 2014, “If I Stay” is distributed by Warner Bros. Pictures, a Warner Entertainment Company.

Proud father Benjie Paras is the new endorser of Handyman

BENJIE PARAS, THE ‘TOWER OF POWER’ IS THE NEW FACE OF HANDYMAN 
(Star Center talks about basketball, show business and being a dad)

“Handyman has well-organized and customer-friendly aisles, making shopping easier. Their efficient and knowledgeable staff are always ready to help out in any home project anytime,” Handyman endorser BenjieParas  said.

New Handyman endorser Benjie Paras had a successful career in basketball and an exciting stint in show business.  Now, he relishes the most fulfilling role of his life- that of being a doting father to his kids- Kobe, Andre, Sam and Riley and a wonderful husband to Lyxen. Yes, Benjie Paras, the court superstar and actor is the star center of his family.

Life on court
Benjie’s humble beginnings in basketball began at the age of 11.  Since then, there was no stopping him from dominating the hard court, first playing for the UP Fighting Maroons and leading the team to their first championship in 1986.  He then became the star center for PBA’s Shell Turbo Chargers and was one of the vital factors behind his team’s victories. He received several awards including PBA's 25 Greatest Players of All-Time and was given the moniker of “Tower of Power’.
“But one cannot play basketball forever,” he mused. Thus, when he retired after 14 years with the PBA, Benjie became an actor/comedian and a very popular one at that.

Life onscreen 
The shift from basketball to show business was quite unexpected, Benjie admitted, since he didn’t even know if he could act, much less make people laugh.
“The passion to improve your performance is the same with both basketball and showbiz. Whenever you play on court or are onscreen, there is the challenge that you should test yourself every time,” he said.

The do-it-yourself dad and family man
While he is a legend on and off the basketball court, he is first and foremost a father. “I am strict with my kids but I always treat them with respect and kindness and I let them decide what they want to do or to be.” But one thing is clear —it has always been “sports and outdoor activities over computer games and gadgets.”  It is a non-negotiable rule in the Paras household. The efforts paid off. Andre, 18 and Kobe, 16 are becoming fast rising basketball stars in their own right. Andre was a highly-recruited high school prospect out of La Salle Greenhills before deciding to join the UP Fighting Maroons, his dad’s alma mater and the UAAP team that Handyman has been supporting for the last three years.  Kobe, on the other hand, is a La Salle Greenhills player and was part of the Philippine team on the FIBA Asia Under-18 Championship.

The proud father is also a do-it-yourself dad.  He loves to stay home and tinker on what can be fixed and improved. “I wish I could do a lot but I have such a busy schedule.  It always gives me joy to do simple things for the family like installing the shower or the light, fixing the heater and setting up a bidet,” he said.  “I have gadgets and tools that come in handy when I need to repair things around the house. And I got them from Handyman.”

Given the time and opportunity, Benjie would like to build things from scratch  such as making chairs, tables, cabinets, TV racks  and other household furniture - a dream project he has been setting his heart on. That is why Handyman’s home improvement and tools sections are his favorite places to get lost in. “The store’s extensive product lines are of superior quality and are reasonably priced. One can find great Father’s Day gifts for do-it-yourself dads like me,” he smiled, hinting.

Handyman has made shopping more convenient, evolving into a one-stop-shop where anyone can find their hardware, maintenance, home repair and improvement needs that can help customers improve their spaces with ease and convenience. “Handyman also has well-organized and customer-friendly aisles, making shopping easier. Their efficient and knowledgeable staff are always ready to help out in any home project anytime.  Furthermore, Handyman stores are conveniently located and accessible for both professional builders and for people like me, who are enthusiasts about recreational home improvement projects,” he said.
\
 Benjie should know. He has been there and done that.

To know more about Handyman Do It Best and the products they carry, you may visit their website www.handyman.com.ph or like them on Facebook handymanphilippines. You may also follow them on twitter at @handymanph and Instagram: handymanph. Handyman is a subsidiary of Robinsons Retail Holdings, Inc.

Celebrating Bela Padilla's birthday for a cause

Up-and-coming actress, Bela Padilla shared that she doesn’t usually celebrate her birthday but thought it would be a great way to bring people together for a cause. Making clear her affinity for animals, Bela chose to spend her birthday with the shelter dogs and animals at the Philippine Animal Welfare Society (PAWS) in Quezon City, where she took part in a feeding activity together with her loyal “Belaver” fans.

“We picked PAWS as a venue for my birthday because I am strongly against animal cruelty. Being a pet owner myself, I have this deep compassion for animals,” Bela said. She wants to spread awareness about the plight of homeless and abused animals, and thought that bringing people to PAWS is her own little way of helping out.

Bela’s birthday celebration was spent with two of the things closest to her heart: animals and Japanese food as Tempura Japanese Grill happily sponsored the young star’s birthday treat.

“I’m surprised and so happy when I found out that Tempura sponsored the catering because I love eating there. I’m always at the Trinoma branch because it’s near our place and I just can’t get enough of Uncle Sam’s maki,” Bela shared. She expressed enthusiasm and excitement when asked if she sees herself representing and advocating for animal rights in the future. “I would be honored if PAWS would pick me to do a campaign because I really want to share my compassion for animals,” she said. As for Tempura, Bela said that she wouldn’t think twice because Japanese cuisine is her favorite. “I would love to. A lifetime supply of Tempura is like, the best thing I could have in my life,” she quipped.

The flawless look of Giorgio Armani Maestro Foundation

 I have been meaning to buy Giorgio Armani Maestro Fusion make up or liquid foundation last year when I was still in UAE.  The SA gave me 2 samples, and religiously use this for two weeks after my favorite moisturizer. Although this has spf 15 on.  It is flawlessly silky and sheer and matched my NC40 tone.  I would recommend that it would be better to dust some loose powder, after putting this on. The staying power is 6 hours, if you have oily skin. Better just bring your face powder or loose powder for retouch. 

Benefits:
A formula that is easy to apply with unified distribution, and covers imperfections.  An ultra-fine oil-pigment suspension that perfects the complexion, instantly igniting skin’s natural luminosity. A water and powder-free base.

Technology:
An unforgettable and unique texture created by patented Fusion Technology. The Fusion makeup technology delivers the thinnest color film that blends perfectly and corrects skin imperfections without buildup.

Application Tips:
• Shake the bottle and put three drops in the palm of your hand.
• In rapid and fluid movements, spread the foundation out from the center of face to the edges. Make sure to concentrate the application in the center of the face where most imperfections are found.
• Blend from the center of forehead to the temples, from the nose, across the cheeks towards the ears, and then from the chin, up along the jaw line

Results:
• Blends into skin on application: 100%*
• Easy to wear, you forget that you are wearing make-up: 100%*
• Easy to apply, gives rapid and perfect make-up result every time: 98%*
• It’s a pleasure to use this make up product: 95%*
• Natural make-up result without make up feel: 95% *
* Tested during one week by 60 women aged 20-50, with all skin types except extreme ones.

“It’s not a foundation, it’s a complexion perfector. A whole new generation of make-up that feels incredible, looks invisible and makes skin appear luminous every time. Anyone can wear it!!!”
- Linda Cantello, International Make-up Artist for Giorgio Armani Cosmetics


Fair Shades: #2, #3, #4
Medium Shades: #4.5, #5, #5.5, #6.5, #7, #8
Dark Shades: #10, #11.5, #12

Available at Rustan's Cosmetics Store.

Oscar-winner Russel Crowe to star in "Noah"

RUSSELL CROWE, MAN WITH A DIVINE MISSION IN “NOAH”

Regarded as one of the finest actors of our time, Oscar-winner Russell Crowe (“Gladiator,” “Man of Steel”) is often sought after to bring an earthy humanity to towering characters. When the filmmakers began talking about who could carry the story of Paramount Pictures' new searing epic “Noah,” his name quickly came to the forefront.

But playing Noah would be an extreme undertaking even by his standards – in part because Noah has never before been seen on screen as a real man trying to stand up under the most enormous burden in human history: to assure the survival of all living things.

Says director Darren Aronofsky, “Russell intrigued us because he is always authentic, and so very, very believable. No matter what, you never question if Russell believes in what he's saying. And of course the possibility of working with someone with that much talent, that much power, was very exciting for me -- just to see what we could create together.”

Screenwriter Ari Handel was gratified to have an actor who could step right into the outsized contours of the role. “We really needed someone in the great tradition of biblical epics who has that gravitas,” he says. “Russell is someone you believe could follow through on the most Herculean, impossible task without complaint. You never doubt his capability or his strength, but in his eyes, you see an underlying compassion.”

To help recruit him, Aronofsky made Crowe a promise: he would never be shot in the hoary cliché with a pair of giraffes behind his head. But once he began his research, Crowe found that trying to get inside Noah from a modern perspective was endlessly fascinating. “You start with all these preconceived notions about Noah, but when you start to break down what the world might have been like in his time, it’s very intriguing,” he says.

The biggest challenge for Crowe was coming to terms with how a man would grapple emotionally and morally with such an urgent but still hazy vision of disaster from the Creator. “Noah only starts to understand the task he faces as a sort of deduction because he’s not getting a lot of direct input,” Crowe explains. “What he understands is that he needs to look after all the animals, but he doesn't have any information at all about how he is to address the human question, so a lot is left for him to figure out. One of the cool things about him is that I don’t think he finds there’s any honor in this job. In fact, he sees it as the worst job he could possibly get from the Creator. But he will do everything in his power to finish it.”

Working with Aronofsky was a major lure for Crowe throughout. “I felt that we never finished a day without something really cool being captured,” says the actor. “He’s intense because he wants to get a lot done, but that's great because you know he's always looking for something. And here's the other thing: he never stops directing. Even in the longest, coldest, toughest night, he never stops talking about that thing that you're pushing towards, which I suppose explains exactly why he makes the type of movies that he does. He's always taking people into places and experiences that are not average or typical. And hopefully that’s what this movie does as well.”

Inspired by the epic story of courage, sacrifice and hope, Darren Aronofsky (“Black Swan”) brings to the screen his personal vision of “Noah.” Russell Crowe portrays the man chosen to undertake a momentous mission of rescue before an apocalyptic flood destroys the world. The film offers a mesmerizing visual adventure through everlasting themes of good and evil, destruction and mercy, hope, family and second chances.

The film sets out to imagine the largely unknown life of Noah and his family, inviting audiences into both the spectacle and the heart of their experience as the earth disappears under a colossal deluge that will undo everything … yet lead to a new day for all Creation.
Opening across the Philippines on June 11, “Noah” will be distributed in the Philippines by United International Pictures through Columbia Pictures.
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JESSICA SOHO ANNOUNCED MOST TRUSTED NEWS PRESENTER IN THE PHILIPPINES

Jessica Soho often shares her story about being an “accidental journalist,” but her long list of achievements including the distinction of being announced  as the Philippines Most Trusted News Presenter for 2014 by Reader’s Digest Asia is certainly no coincidence.

The veteran broadcaster’s latest honor is featured in the June 2014 special issue of Reader’s Digest.  Voted for by consumers, Reader's Digest Most Trusted Brand Awards have been given to brands excelling in various fields for the past 16 years.

“It’s always a proud moment for me to go up on stage and receive my award “says Soho in an interview”. I’m grateful because Reader’s Digest is such an influential and respected magazine,” says Soho in an interview.

"Trust is a very big honor in itself but I know that it's also a major responsibility," she added.

She credits the Digest for getting her hooked on reading and shared how she would even borrow her aunt’s magazines since her family couldn’t afford their own subscription back then.

Soho, GMA Network’s vice president for News Programs, is widely regarded as the most awarded broadcast journalist in the country and her long list of awards includes two George Foster Peabody Awards for her investigative reports “Kidneys for Sale” and “Kamao.”  The Peabody Awards are considered the Oscars of broadcast journalism.

Initially planning to study law, Soho met journalist Luis Beltran at the UP College of Mass Communications, and he inspired her to finish Mass Communications.

She joined the GMA team in the mid-80s, fresh from college, just after finishing with her undergraduate thesis.

Soho is the first Filipino to win in the New York Film Festival for Coverage of a Breaking Story for her account of a hostage crisis in Cagayan Valley. She also received the Ka Doroy Valencia Award given by the Kapisanan ng mga Brodkaster ng Pilipinas and is included in the list of 100 Filipino Women of Distinction.

With almost three decades of experience as a journalist, Soho has set the bar for quality reportage in Philippine broadcasting. Her trademark straight-to-the-point style of interviewing guests and reporters provides viewers with in-depth analysis and insights on local and international issues.

Apart from GMA News TV's flagship newscast, State of the Nation, Soho also hosts the award-winning weekend news magazine program Kapuso Mo, Jessica Soho.

Smart C+ welcomes Teen Queen Kathryn Bernardo

Refreshing the Smart Way!


Oishi Smart C introduced Teen Queen Kathryn Bernardo as their new ambassador for the refreshing drink product Smart C+ launch on June 5, 2014 at Aracama The Fort.   She was a pretty sight in a printed green and blue top matching her yellow mini pleated skirt. She accesorized the whole outfit with her favorite Smart C+Lemon Squeeze juice drink in one hand. The launch was hosted by Slater Young and Bea Fabregas.

Guests and media were treated to a customize-your-tote session at this booth, I painted my own and forgot to hang it here. 

The customize-your-tote booth

A ready to drink juice that is unlike any other, Oishi Smart C+ packs a punch of flavor with 500 mg of Vitamin C found in every 500 ml bottle. Convenient and refreshing, Oishi Smart C+ seeks to keep up with the dynamic lifestyle of the youth today, giving them their daily dose of vitamin C. It comes in three citrus flavors of Lemon Squeeze, Orange Crush, and Pomelo Grapefruit.

Teen queen Kathryn Bernardo flanked by Slater Young and Bea Fabregas

Refreshing, fun, interactive, and playful, Kathryn Bernardo is a perfect Smart C+ Endorser. Her successful career keeps her schedule full but despite that, she’s always fresh and ready to take on any challenge, on- and off-cam! She knows how to balance her career and personal life.

With her love for travelling and thirst for adventure, Kathryn looks forward to exhilarating trips around the Philippines! From river rafting in the Cagayan Valley to swimming with the whale sharks in Oslob Cebu, Kathryn unveils her top 5 local tourist destinations, saying that not only does she want to explore more of the Philippines, but that it would be more refreshing to do so with Oishi Smart C+.

Watch out for Kathryn’s Smart C+ TVC this June!

MAIN TRAILER OF “RUROUNI KENSHIN” SEQUELS NOW ONLINE

Warner Bros. Pictures has just reeled-off the main trailer of “Rurouni Kenshin: Kyoto Inferno / The Legend Ends,” director Keishi Otomo's two-part sequels  to the 2013 blockbuster “Rurouni Kenshin” and based on the Kyoto arc of the popular manga series written & illustrated by Watsuki Nobuhiro.

The trailer may be viewed at Warner's official youtube channel at http://youtu.be/rmy4GMAHSS8.

In the sequels, reformed assassin Kenshin Himura (Takeru Sato) goes up against pure evil Makoto Shishio (Tatsuya Fujiwara) who is attempting to overthrow the Meiji government. The fate of the country hangs in the balance as Kenshin Himura takes up the sword that he vowed to never draw again.

The films also star Emi Takei (Kaoru Kamiya), Munetaka Aoki (Sanosuke Sagara), Kaito Oyagi (Yahiko Myojin), Yu Aoi (Megumi Takani), Yosuke Eguchi (Hajime Saito), Yusuke Iseya (Aoshi Shinomori), Min Tanaka (Nenji Kashiwazaki), Tao Tsuchiya (Misao Makimachi), Ryunosuke Kamiki (Soujiro Seta), Maryjun Takahashi (Yumi Komagata) and Tatsuya Fujiwara (Makoto Shishio).

The first sequel, “Rurouni Kenshin: Kyoto Inferno” will open across the Philippines on Aug. 20, 2014, to be followed by “Rurouni Kenshin: The Legend Ends” on Sept. 24, 2014. Both films are distributed by Warner Bros. Pictures.

Coloud Presents The Boom Headphones

PRESENTING THE COLOUD HEADPHONES FOOTBALL EDITION

This summer, football takes the global stage in Brazil. To celebrate this iconic event, Coloud Headphones is releasing a limited Football Edition of The Boom headphones.

The Boom headphones will be released in colorways that depict the flags of football crazed countries such as Argentina (Blue/ White), Mexico (Green/ White/ Red), Holland (Orange), Germany (Black/Yellow/Red), Brazil (Green/Yellow), and England (White/Red).

Argentina

Mexico

England

Germany

Holland

The Boom
The Boom is a rough and ready headphone designed to deliver your daily dose of music. Outside noise stays out thanks to the Boom’s closed construction, and its minimal parts mean less weight on your head. The Boom’s sturdy frame is crafted to withstand the pressures of everyday listening and the Zound Lasso, together with the flat cable, protects against tangles during transport.

About Coloud

Engineered to bring you a dynamic sound experience with all the useful features you need, and without the stuff you don’t. Coloud Headphones - always ready to play where you are.
The Boom Football Edition headphones are available for P1,495 at Astrovision Mall of Asia, Astrovision Festival Mall, AstrovisionGlorietta 2, Astrovision Greenbelt 5, AstroplusSM Aura, Mobile 1 Rockwell, Beyond the BoxRockwell, Beyond the BoxCentris, Beyond the BoxErmita, Beyond the BoxGalleria, Beyond the BoxResorts World, Beyond the BoxVmall, Digital WalkerAlabang, Digital WalkerEaswood, Digital WalkerShangrila, Digital WalkerMagnolia, Digital Walker Mall of Asia, Digital Walker Trinoma, Digital WalkerVmall, Digital Walker Greenbelt 5, Digital HubMarket Market, Digital HubRobinson Pioneer, Digital HubTheatre Mall.

For more information regarding the sales and distribution of Coloud products, visit http://www.facebook.com/digitstrading or follow them at https://twitter.com/digitstrading.

"Edge of Tomorrow" earned $33 million in international openings

“EDGE OF TOMORROW” RISES EARLY IN INTERNATIONAL OPENINGS

Warner Bros. Pictures’ and Village Roadshow Pictures’ “Edge of Tomorrow,” starring Oscar nominee Tom Cruise and Emily Blunt and directed by Doug Liman, has earned an outstanding $33 million at the box office in early international openings ahead of its June 6 worldwide debut. The announcement was made today by Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures.

“Edge of Tomorrow” had a spectacular opening in Korea, with an estimated KRW 3.9b ($3.8m) on 681 screens, including sneak preview showings. Its Wednesday debut marked the biggest opening of all time for Warner Bros. Pictures in Korea, as well as the fourth biggest opening industry-wide, for that market. The film also opened yesterday at #1 in Denmark and Norway, as well as France, where it was #1 in both admissions and box office even amid strong competition from U.S. product and a popular local comedy.

Kwan Vandenberg said, “The sensational results on Wednesday, coupled with the film’s excellent playability in territories where it debuted last weekend, give us great momentum as we launch in 36 additional countries this weekend, including such major markets as Russia, Australia, Mexico and China.”

The early box office results come on the heels of the film’s groundbreaking worldwide event when, for the first time ever, three fan premieres were held in three different cities—London, Paris and New York—in just one day, “resetting” the red carpet as Tom Cruise and Emily Blunt raced the clock to make each event before time ran out.

Sue Kroll, Warner Bros. Pictures President, Worldwide Marketing and International Distribution, noted, “Tom is a huge star globally and has been a phenomenal partner as we’ve introduced this exciting and original adventure to audiences everywhere. The film has been enthusiastically embraced by critics and consumers alike. Tom has gone above and beyond to support the film, traveling all over the world to share it with fans, and these incredible efforts have made a tremendous impact as we gear up to release ‘Edge of Tomorrow’ worldwide.”

The epic action of “Edge of Tomorrow” unfolds in a near future in which an alien race has hit the Earth in an unrelenting assault, unbeatable by any military unit in the world.

Major William Cage (Cruise) is an officer who has never seen a day of combat when he is unceremoniously dropped into what amounts to a suicide mission. Killed within minutes, Cage now finds himself inexplicably thrown into a time loop—forcing him to live out the same brutal combat over and over, fighting and dying again…and again.

But with each battle, Cage becomes able to engage the adversaries with increasing skill, alongside Special Forces warrior Rita Vrataski (Blunt). And, as Cage and Rita take the fight to the aliens, each repeated encounter gets them one step closer to defeating the enemy.
Now playing across the Philippines in 2D, 3D, IMAX 3D and 4DX formats, “Edge of Tomorrow” is distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.