Cebu Pacific partners with PUBG MOBILE to launch historic Ibong Adarna-themed flight

Just recently, Cebu Pacific Air, the country’s leading airline, operated a mobile game-themed flight to introduce Tencent Games’ PlayerUnknown’s Battlegrounds (PUBG) MOBILE’s newest IP, Phoenix Adarna. An airport and in-flight experience featuring Adarna-inspired costumes, trivia games, and merchandise giveaways made the flight the first-of-its-kind in Southeast Asian aviation history.

 

PUBG MOBILE players will embark on a series of heroic missions inspired by the Philippine mythological bird Adarna, the fabled creature that heals all ailments. Players must complete missions within a time limit to unlock rewards or purchase in-game currency to become invincible like Adarna, and dress themselves in eye-catching items such as Agent Phoenix Set backpacks, a frame, parachute and even acquire a buggy. The flight replicates the adventure a hero undergoes in search of this famed fowl.

 

"We are excited to create this one-of-a-kind experience for our passengers, and the PUBG MOBILE gaming community. As a proudly Filipino carrier, we continue to look for fun ways to promote Philippine culture and tourism. We anticipated this to be the first of several collaborations with industry partners such as Tencent Games,” said Candice Iyog, CEB VP for Marketing and Customer Experience.

Benj Dalmacio, Senior Business Development Manager for PUBG MOBILE Philippines echoes this excitement for this first-of-its-kind collaboration in the Philippines and Southeast Asia: “In PUBG MOBILE, we continue to make the game relevant to our target audience: young adults. The Ibong Adarna, our country’s very own phoenix, symbolizes hope and rebirth and holds a significant place in Philippine literature. We are proud for our platform to become a place of appreciation and learning of Filipino culture as well as helping in promoting the Philippine tourism industry. We are honored to partner with the country’s leading airline as they recognize the growing gaming community and live up to their fun brand.”

Gaming video creators Rojean Delos Reyes and Dexie Diaz represented PUBG MOBILE and Cebu Pacific as official campaign ambassadors. Both known in their gaming circles as adventurous and passionate, the ladies embody the fiery spirit of the Phoenix Adarna.

PUBG MOBILE will blast a special seat sale exclusively communicated to the Filipino gaming community and raffle free domestic and international round-trip flights, courtesy of Cebu Pacific, in various community events throughout June.

Aside from Cebu, tourist destination favorite Boracay will be the venue of offline events, with the appearance of a pop-up gaming truck for a battle royale game with top PUBG MOBILE players and meet-and-greets. The island will also become the nesting place of Phoenix Adarna, with tourists spotting from afar tour boats, parasails, giant sandcastles, beach flags, kayaks, and gliders bearing the theme.

 

CEB continues to offer its guaranteed low fares to stimulate travel across its widest domestic network, with multiple flights to top Philippine destinations, such as Boracay and Cebu both operating 16x daily from Manila. It continues to implement a multi-layered approach to safety, while it operates with a 100% 

 

fully vaccinated crew, 95% of whom have been boosted – all to ensure every Juan flies safely and conveniently on Cebu Pacific. For more information, visit www.cebupacificair.com. 

 

Phoenix Adarna items, with its bright plumage, will be available for PUBG MOBILE gamers until June 30. 

PUBG MOBILE is available for free on the App Store and Google Play Store. 

ASICS Rock ‘n’ Roll Running Series is ready to welcome close to 5,000 regular or leisure runners

Known for lining up race routes with live bands and cheer teams, ASICS Rock ‘n’ Roll Running Series is ready to welcome close to 5,000 regular or leisure runners and weekend racers to the rousing night race this Sunday, June 19.  The centerpiece 42K event drew 1,316 entries while the 10K run will feature 1,273 participants. Runners can look forward to performances such as Reujen Lista + Trinidad Band, Elmo and Arkin Magalona, DJ Marc Marasigan, Gracenote and Itchyworms for a block-party atmosphere, bringing fun to the run, unique to each Rock ‘n’ Roll Running series that is held in various countries around the world.

 

“We are very happy and honoured to be finally staging the ASICS Rock ‘n’ Roll Marathon after two years. Showcasing the best historic and tourism sites of Manila, with music on fully closed roads is a race every serious and fun runner must experience. We thank the City of Manila and ASICS for making this momentous event possible,” said Princess Galura, President and General Manager of Sunrise Events Inc., - a part of the IRONMAN Group.  

 

The world’s largest running series, backed by ASICS as title sponsor for the Manila edition, Gatorade as official hydration partner and Alaska, Lightwater, Regent and Sante, is Manila’s first rock n’ roll running event since the pandemic. The 21K and 42K events will start at 5 p.m. on Sunday (June 19), while the 10K and 5K races will be flagged off at 5 a.m., both at Rizal Park.

 

Meanwhile, a virtual presscon will be held at 3 p.m. today (Friday) via facebook live. For details, visit www.facebook.com/RockNRollMNL. As part of the host city’s founding anniversary celebrations, the event, supported by the Philippine Star, One Sports, Cignal and Sportograf.com as media partners, will also showcase Manila’s famous sights and landmarks.

 

“We are very happy and excited to host the series in the streets of Manila. We are proud to be the first city in the Philippines and in Asia to stage the event, which also marks the conclusion of the city’s 450th founding anniversary on June 24,” said Manila Mayor Isko Moreno.

 

To guarantee the safe conduct of the event, precautionary measures have been put in place with the host city allowing only participants with Covid-19 vaccination cards while those unvaccinated are required to present their 48-hour antigen results.

 

The races will fire off in front of the Rizal Park and will pass through streets, buildings, churches and parks, including the National Museum, the Manila City Hall, the Walled City of Intramuros and the Kartilya ng Katipunan, among others. It will also feature the famous Manila Bay sunset.

 
For more information on the Rock ‘n’ Roll Running Series, please visit www.RunRocknRoll.com

Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE

 

 Sony Philippines officially announced the local arrival of the new BRAVIA X90K and BRAVIA CORE, a pre-loaded movie service exclusive in 2022 BRAVIA XR™ models. 

 

For viewers interested in achieving lifelike picture quality at home, Sony presents the BRAVIA X90K series, a Full Array LED that delivers up to 4K Ultra HD resolution and High Dynamic Range (HDR). Powered by the Cognitive Processor XR™, the new XR line up ushers us to a new era of cinematic viewing experience at home. 

 

“Sony’s purpose is to fill the world with emotion through the power of creativity and technology, that’s why Sony continuously push boundaries in pursuit of the ultimate audio and visual experience.” says Mr. Hideyuki Wada, Marketing Director of Sony Philippines. 

 

Sony is indeed taking the lead on this technological transformation with BRAVIA XR™ TVs powered by the next-generation Cognitive Processor XR™.

 

Sony’s revolutionary BRAVIA X90K 4K HDR Smart TV signals a new era of realism in home entertainment.

 

 

 

Next-gen processors for next level cinematic entertainment

Powered by the revolutionary Cognitive Processor XR™, Sony’s new BRAVIA X90K series gives audiences real-life depth and contrast, and vivid colors compared to the ordinary LEDs in the market. This next-generation processor cross analyzes images and sound from your movies to deliver a more lifelike TV viewing experience. Better than the conventional AI technology, the Cognitive Processor XR™ delivers scenes in movies that’s so real you can feel it

 

According to Clarence Porteza Sony Philippines’ Product Marketing Executive, an immersive viewing experience entails a balance of both quality visual and sound, and the BRAVIA X90K delivers that perfect harmony with its XR Picture and XR Sound features

 

Porteza explains the four key pillars that delivers lifelike picture quality on the BRAVIA X90K:

●      Powered by the Cognitive Processor XR™, XR Triluminos Pro™ enables our TVs to access over a billion colors and reproduce each one with the subtle differences seen in the real world

●      Scenes look more real with extra depth and details as the XR Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow

●      Enjoy entertainment close to 4K quality through XR Clarity. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures

●      Watching sports and fast-moving movies just got a whole lot better with the intelligent motion processing for fast-moving and blur-free scenes of XR Motion

“When comparing the BRAVIA X90K with other commercially available televisions in the same class, audiences are sure to experience a difference,” shares Forteza.

Immersive true to life sound

Sony’s Cognitive Processor XR™ also brings more realistic and immersive sounds, shares Porteza. With advanced sound processing, Acoustic Multi-Audio technology, and special actuators, BRAVIA XR TVs make the sound match precisely with what’s on the screen bringing a whole new level of immersion.

 

The XR Surround feature also virtually creates surround sound from the sides and vertically using just the TV speakers, so viewers can experience 3D audio without the need for in-ceiling or up-firing speakers. 

 

Complete your cinematic experience at home with Sony’s top-of-the-line soundbar. BRAVIA XR TVs may be paired with a Sony A Series soundbar such as the HT-A7000 to enhance the viewing experience. The HT-A7000 features X-Balanced speaker units that deliver a more punchy bass, less distortion, and greater vocal clarity.

 

For viewers who want full 360° spatial sound mapping, an optional subwoofer (SA-SW3 / SA-SW5) and rear speakers (SA-RS3S) can be paired. With just the subwoofer and rear speakers added, the HT-A7000 creates multiple phantom speakers around the room for total immersion. 

 

Your favorite films at home

 

For those interested in seeing their favorite pictures at home in high definition, Sony takes it one step further with BRAVIA CORE exclusively available in 2022 BRAVIA XR TV line up.

A wide selection of movies is waiting for audiences on BRAVIA CORE. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything users watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. 

 

BRAVIA X90K is available in 55”, 65”, and 75” sizes with prices starting at P66,699; while the HT-A7000 is priced at P82,499. Both models are available in all Sony Authorized Dealers nationwide. 

 

For more details on X90K and HT-A7000, visit:

https://www.sony.com.ph/electronics/televisions/x90k-x93k-x94k-series

https://www.sony.com.ph/electronics/sound-bars/ht-a7000

 

BRAVIA XR and BRAVIA CORE were introduced during an exclusive press conference and movie viewing in Paranaque City. The event was held in collaboration with Oak Harbor Residences by DMCI Homes.

 

Oak Harbor Residences is the first and only luxury waterfront property in Bay City directly by the water. Experience breathtaking views of the Manila Bay Sunset with your friends and families in this lavish residence. To know more about Oak Harbor Residences, visit https://www.dmcihomes.com/oak-harbor-residences

 

 

Nestlé Philippines is committed to help shape a waste-free future with plastic waste as a top priority

Solid waste management (SWM) is one of the most pressing environmental challenges in the world today. In the Philippines, 18 million tons of waste are generated every year; the country is the third biggest source of solid waste in Southeast Asia and the third largest contributor to ocean plastic pollution worldwide.

 

Given this reality, Nestlé Philippines is committed to help shape a waste-free future with plastic waste as a top priority. Pursuing a leadership role, it is the first multinational fast-moving consumer goods company in the country to achieve plastic neutrality, recovering volumes of plastic equivalent to what it puts out in the market in its packaging. Nestlé PH has collected 48 million kilos of plastic waste from August 2020 to May 2022. It has also transitioned to the use of paper straws for its locally manufactured ready-to-drink products, becoming the first food and beverage manufacturer in the country to do so.

 

Alongside developing more sustainable packaging and delivery innovations, and increasing collection and recycling initiatives, Nestlé PH is focusing on driving new behaviors and understanding through SWM education. It has produced the country’s first SWM education modules to be rolled out in 20,000 public schools nationwide, with separate modules for parents, teens and communities.

Most recently, the Department of Environment and Natural Resources (DENR), the National Solid Waste Management Commission (NSWMC), and Nestlé PH conducted the first leg of the No Time To Waste: Climate Change and SWM Talks attended by employees of local government units (LGUs)  and government agencies, SWM officers, and community leaders. Attendance of close to 700 participants exceeded expectations, indicating increasing awareness and interest in environmental issues. 

 

“Sa pamamagitan ng ating webinar ngayong umaga, layunin na makapagbahagi ng kaalaman at tools kagaya ng social media cards, presentations at mga posters upang epektibo nating maiparating sa ating komunidad kung paano ang tamang pagtatapon ng basura. Malaki ang papel ng mga komunidad sa pagtugon sa mga problemang ating kinakaharap,” said DENR Undersecretary for Finance, Information Systems and Climate Change Atty. Analiza Teh.

 

(Today’s webinar aims to provide LGUs additional knowledge and tools such as social media cards, presentations and posters that they can use to effectively educate their communities about proper solid waste management. These communities play a key role in finding a solution for our solid waste management problems.)

 

The DENR, NSWMC and Nestlé PH developed five modules for the webinar series: Module 1 - What does waste have to do with climate change and the environment; Module 2 - Climate change and R.A. 9003; Module 3 – Action planning for solid waste management; Module 4 – How to design a materials recovery facility and addressing limitations with alternative steps; and Module 5 - A citizen’s guide to proper waste management. The modules were discussed by Mr. Dave Albao, Executive Director of the Philippine Reef and Rainforest Conservation Foundation, and Mr. Robert Guevara, Vice President of the Philippine Alliance for Recycling and Material Sustainability (PARMS).

 

NSWMC Vice Chairman Crispian Lao emphasized the key role of education and collaboration to achieve an efficient and effective SWM system: “We need to educate the youth and integrate it in the curriculum. More importantly, we need to educate the local government units from the cities and municipalities down to the barangays. Collaboration is equally important and here, we would like to thank Nestlé for developing these modules that can be a good tool for LGUs not only to learn but to implement a SWM system for their communities.”

 

Nestlé PH Chairman and CEO Kais Marzouki said: “We recognize that partnering with other stakeholders is imperative. Our collaboration with the DENR and the NSWMC enables us to help empower consumers and communities to do their share in practicing effective solid waste management and in particular tackling plastic waste.  We welcome our cooperation with local government units in extending education on these pressing environmental concerns.”      

 

The No Time To Waste: Climate Change and SWM Talks will be presented across the country, with webinars in the Visayas and Mindanao to be conducted in the vernacular.

PLDT and Smart continue its commitment to champion mental health and wellness through art with Canva PH

As part of a month-long celebration of Mental Health Awareness Month this May, PLDT and Smart empower the youth across the country to champion mental health and wellness through art with its campaign, "The Time Capsule Project”. With support from Canva Philippines, youth participants are encouraged to use art as a form of mental healthcare.

The Time Capsule Project invited the youth to share their stories, by using art in the forms of music, spoken word, photography, and visual arts. The top five participants recently won PHP 10,000 worth of connectivity packages from PLDT and Smart and a three-month premium subscription from Canva Philippines. They also had an opportunity to donate to their chosen mental health advocacy groups.

Through The Time Capsule Project,  an initiative made possible through partnership with Canva Philippines, Mind Games and Silakbo.

“As we hold the second run of The Time Capsule Project, we are very happy and privileged to get support from Canva Philippines as we champion our shared advocacy on mental health and wellness. We are looking forward to the many stories that our participants will share. It is our hope that together we can enable a generation of storytellers and purveyors of truth in the digital space,” said Katherine P. Diaz De Rivera, PLDT and Smart Stakeholder Management Digital Wellness Executive.

“Expressing yourself through design can be powerful and we believe in its power to raise awareness on mental health and wellness. With this initiative, we hope that the participants will find Canva a useful tool in expressing themselves through our mental health-related templates, vast range of elements, audio clips, and even stock photography. Collaborating with PLDT and Smart in this meaningful initiative enables us to be a force of good in the lives of our youth participants as they design better days ahead for themselves and for those around them,” said Canva Philippines Country Manager Yani Hornilla-Donato.

The Time Capsule Project kicked off with a special masterclass on content and visual creation led by Junior Designer Dre Agar, who is also part of Canva Philippines’ Video Squad. Through the app, anyone can design and use Canva’s features whenever they want, wherever they may be. Users can play with filters, pair fonts, add photos and fun elements, mix and match colors, and use Canva’s vast range of templates for all their design needs. The app is available for download on App Store and Play Store. 

vivo X80 series is now available in the PH!

vivo’s latest variants in the X series – the vivo X80 and vivo X80 Pro --  have finally arrived in the Philippines. Following its recent launch and pre-order schedule, the vivo X80 series is now available in all vivo concept stores, kiosks, and official Shopee and Lazada stores nationwide.

The vivo X80 and vivo X80 Pro, both powered by ZEISS technology, are certainly a technological feat designed to enable users to create and own their masterpieces. Packed with powerful features, the vivo X80, priced at Php45,999, and the vivo X80 Pro, which lists at Php59,999, will redefine mobile communication for everyone. Here’s why:

vivo X80 in Urban Blue and vivo X80 Pro in Cosmic Black

The vivo X80 and vivo X80 Pro deliver powerful performance to ensure users get the most of their smartphone experience. Both variants of the vivo X80 series have 12GB plus 256GB ROM with 4GB extended RAM. The vivo X80 features a 4,500mAh battery to last many hours of use and take care of all FOMO concerns. The vivo X80 Pro has a 4700mAh battery that can be charged up to 70 percent in just 19 minutes and can be fully charged in just 37 minutes using the 80W Wired FastCharge. The vivo X80 Pro also supports up to 50W wireless flash charging through the exclusive vertical charging stand bundled with the unit through online purchase.

The vivo X80 runs on the latest MediaTek Dimensity 9000 platform, which ensures fast performance and powerful 5G connectivity and can deliver hours of gaming, surfing, and photo and video taking without lag. The vivo X80 Pro houses the latest Qualcomm Snapdragon 8 Gen 1, the most advanced 5G platform in the market today.

To further amp the performance of the vivo X80 series, vivo has developed its own customized V1+ chip to complement each processor. Besides delivering a more intense gaming experience, it enhances the phones’ photography and videography capabilities.

Capture masterpieces in the ordinary with the vivo x ZEISS camera technology

Taken by vivo X80 Pro by Jyllan Bitalac

With their many years of partnership and collaborative work, vivo and ZEISS have developed game-changing mobile photography innovations. From their first collaboration on the vivo X60 and then the vivo X70, vivo and ZEISS are now bringing the IMX866 RGBW in the vivo X80  --- the first-ever and only smartphone in the market equipped with the Sony IMX866 RGBW bottom sensor --- and an exclusive customized Ultra Sensing GNV sensor for the vivo X80 Pro. With these advanced camera sensors, the vivo X80 series is set to reimagine night photography and filming, enabling users to capture vivid nighttime scenes. 

The vivo X80 series is also equipped with ZEISS optics with lenses coated with ZEISS T* Coating. The T* coat improves image quality, resulting in clearer and brighter images with richer details. For those who love documenting the little moments in life, vivo and ZEISS have created a perfect replica of the ZEISS Master Anamorphic cine lens, bringing to the new smartphone series the ZEISS Cinematic Style Bokeh and Cinematic Video Bokeh.

With unique elliptical flares, vintage blue streak line effects, bokeh effects and movie LUTs tonality,  users will not only record the best moments in their life but they can also make them look more professional and cinematic. vivo’s exclusive motion auto-focus and panning can shoot photos with dynamic blurred backgrounds for stunning in-action photography.

All these camera technological advances will enable users to take smartphone photography and videography to the next level and own their masterpieces, masterpieces that are made with vivo and ZEISS.

Built with class and sophistication

The vivo X80 series exudes elegance and premium aesthetic. Both the X80 and X80 Pro have a 6.78-inch curved E5 AMOLED display. The vivo X80 boasts a full high-definition 120Hz display while the vivo X80 Pro has a wide quad high-definition display that can support 2400x1080- and 3200x1440-pixel resolution. The vivo X80 Pro also has a 10-bit color depth with 1,024 color levels, making color transitions more natural and the display more delicate for a clear and immersive visual experience.

The vivo X80 series comes in two stylish colorways. The vivo X80 is available in Urban Blue reflecting the calmness of nature and ocean. The vivo X80 Pro comes in Cosmic Black inspired by the magnificence of the galaxy.

Start owning your masterpieces and get your hands on the newest vivo X80 series co-engineered with ZEISS. Purchase the vivo X80 for Php45,999 (via vivo website, Shopee, and Lazada) and vivo X80 for Php 45,999 (via  vivo website, Shopee, andLazada). For more information and updates, please visit vivo’s official Facebook, Instagram and YouTube channels.

 

Here are some great gift ideas that you can give this Father’s Day

MR.DIY, your one-stop shop for home improvement, joins everyone in honoring our ever-loving dads this Father’s Day!

Looking for the perfect present to surprise your dad? MR.DIY has got you covered with a variety of items that can make every celebration more special.

Regardless of whether your dad is into fitness, driving, or always fixing every corner of your home, here are some great gift ideas that you can give this Father’s Day.

For the Car Enthusiasts 

For all our car enthusiast dads out there, MR.DIY is thrilled to share some essentials that you can use to make driving more fun.

The Double-Headed Vehicle Fan is a great item to make your car cooler, especially on a sunny day; MR.DIY’s Vacuum Cleaner comes in handy and can easily help you get rid of hard-to-reach dirt and particles under the car seat; and to get the job done, a Wash Mitt can make your car exterior squeaky clean.

For the Fitness Buffs 

Exercises can be a great bonding activity for the entire family, and MR.DIY has great fitness equipment that can help make our dad healthier and fit.

As a starter, MR.DIY’s Waist Support can help tone down your body without feeling uncomfortable; a Wrist Support is also a must-have to support our wrist and help prepare for extreme workouts; and as a fun alternative to work on those ab muscles, the Exercise Wheel is beginner-friendly and can guide everyone in performing difficult positions for the abs.

For the All-Around Hardware Expert

Our dads love a great hardware kit to help improve our home. MR.DIY offers an array of home improvement items for every need that also serve as useful presents.

A Steel Tool Box is essential for every home, keeping your tools intact and safe away from hazards; Flat and Ball Key Set and Hand Riveter are also a must-have, and can provide great support to usual home maintenance problems; and finally, MR.DIY’s Multi-functional Tool is perfect for a variety of uses: as a trusty screwdriver, cutter, bottle opener, and so much more.

These items that you can use as presents this Father’s Day, among many others, are now available at MR.DIY’s stores nationwide! 

To learn more about MR.DIY and its products, visit www.mrdiy.com/ph. You may also follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok for updates and upcoming promos.