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Tuesday, April 1, 2014

Luis Manzano: Why Suffer in Silence,When You Can Say No to Pangingilo

Sensodyne's latest endorser well known TV host Luis Manzano admits that he too suffers for "pangingilo" but when he starts using Sensodyne, it made a difference in his life and he could now eat and drink anything he wants, without suffering from dentine hypersensitivity.

Dentine hypersensitivity is the other name for sensitive teeth/pangingilo and according to a market research study, 9 out of 10 Filipinos have sensitive teeth. It’s not a disease, but rather a condition that develops over time due to common factors such as receding gums, over vigorous tooth brushing and teeth grinding.

When this becomes more than just a daily irritant, it’s time for you to switch to a toothpaste specifically formulated to effectively address your sensitive teeth problem. For this type of dilemma, Sensodyne is the most recommended brand by dentists for sensitive teeth/pangingilo.

Put a stop to this daily discomfort in our lives as GlaxoSmithKline, in collaboration with the Philippine Dental Association (PDA), is embarking on the advocacy to fight against sensitive teeth/pangingilo in the “Say No to Ngilo!” campaign. This remarkable commitment extends beyond a mere information campaign and toward proactive efforts to improve oral health care in the country, including the help of 2,000 dentists who have committed to the fight against dentine hypersensitivity through educating their patients on proper oral hygiene and using effective tools to combat pangingilo.

Sensodyne Products

GlaxoSmithKline, through our brand, Sensodyne, has provided solutions to Filipinos for sensitive teeth. Sensodyne is the number-one sensitivity brand in the market, and most recommended brand by dentists for pangingilo. In GSK’s commitment to make every Filipino sensitivity-free, GSK launches Sensodyne sachets for only Php10 to drive accessibility and affordability for the solution to pangingilo.

“The Philippines is the first country in the world where Sensodyne is introducing the sachet format. This development is also significant because GSK is confident of the Philippines as an important emerging market, and this will definitely encourage more Filipinos to proactively manage their sensitive teeth and say no to ngilo,” says JeoffreyYulo, Consumer Healthcare General Manager, GSK Philippines.

Sensodyne has continually provided clinically proven relief from pangingilo, so more experts recommend Sensodyne. If you have pangingilo, switching to Sensodyne to replace your regular toothpaste can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

Say No Ngilo

From its partnership with dentists, Sensodyne now extends its call against pangingilo to Filipinos nationwide. To symbolize this mission, Sensodyne presents the Commitment Circle. This circle represents the three-part alliance among the Philippine Dental Association, GlaxoSmithKline/Sensodyne, and its most important members— everyone in the country! Let’s all pledge to angilo-free life. With PDA’s support and our commitment and pledge, We Say No to Ngilo!

Sensodyne is dedicated to creating a future where every Filipino is sensitive-free. Sensodyne provides clinically proven relief and daily protection for sensitive teeth. The Sensodyne toothpaste range contain different active ingredients, which is either Potassium Nitrate for its base range that depolarizes the nerve and protects it from firing to progressively reduce the pain of sensitivity, or, for Sensodyne Rapid Relief, Strontium Acetate that helps prevent the flow of the fluid within the tubules that would otherwise cause the tooth pain. For Sensodyne Repair & Protect, it contains the advanced NovaMin breakthrough technology which is scientifically proven to help repair sensitive teeth/pangingilo by forming a tooth-like layer over exposed dentine to help continually repair and protect sensitive areas.

Whether your sensitive teeth/pangingilo is chronic and painful or just an infrequent tooth pain, Sensodyne will be able to help.

Sensodyne, from the multinational pharmaceuticals company GlaxoSmithKline, offers a range of specifically formulated toothpastes, toothbrush and floss. It works to relieve pain due to pangingilo and to provide clinically proven lasting protection all day, every day when used as directed. Sensodyne has become the favorite toothpaste for sensitive teeth/pangingilo of dentists around the world.

Sensodyne is now available in sachet nationwide for only Php10 (based on SRP). For more product information, log on

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