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Saturday, April 12, 2014

Praiaz: Style and Comfort Redefined


Morning runs with the ocean breeze uplifting the soul, strolls on the beach under the warmth of the sun, a cocktail or two at your favorite bistro and night time walks together with the twinkling stars—don’t you just wish you could do all these and more without worrying about the steps you will take? A journey as colorful and as vibrant as this deserves a fitting partner, a partner that will take you through it all.

In comes Praiaz, an ingenious new lifestyle brand brought to the Philippines by Terry S. A. (TSA), a concept born out of the desire to marry the elements of Rio de Janeiro’s laid-back and chill living with Paris’ superiority in style. Extreme lightness and comfort come with these pairs of covetable soles while promising compatibility with all kinds of terrains. Whether it is the rocks, the sand or the streets you want to hit, Praiaz takes away the hassle of having to match your footwear with your activity. As if begging you to take it anywhere, owning a pair of these beauties guarantee you an expression of your personal style taken to a whole new level of cool.

Made from the same material as that of the soles of running shoes, cushioned comfort is on the top of the list of the pros of this footwear. It is also dirt proof as it is easy to rinse off or clean, beach-scented (coconut and vanilla infused shoes, anyone?), waterproof and buoyant, and of course, absolutely breathable. It comes in an array of styles fit for every personality that make it the best go-to shoe for all your day-to-day needs.

In its arrival in Manila’s market, which was made possible by Praiaz's principal owner Vincent Lelard and TSA's very own Anne Gonzalez, Praiaz seeks to encourage it’s philosophy of living the beach life—one that is filled with an easy-spirited nature and knows no boundaries nor limitations. With the market growing bigger and bigger for dynamic fashion which takes the consumer from day to night and everywhere else, Praiaz fits the gap in providing Filipinos with this footwear option. The brand is available in 14 doors this year, including some of the freshest online stores in the country and with even more in the horizon.

Since summer is just around the corner and Filipinos, especially those who are in the peak of their careers, are slowly emerging into adventure seekers who are always on the prowl to quench their wanderlust thirst, Praiaz could be the perfect travel buddy. So why not take your feet from the beach to the bar and beyond with your very own pair? Take home a Bonito, Bonita, and Sarado (Php 1,995) in the following stores and outlets nationwide: Aloha Boardsports in Rockwell, ATC, SM Megamall, SM MOA and Trinoma, Oceanfront in Festival Mall, Common Thread in Greenbelt 5, Rustan’s Department Store in EDSA Shangri-La and ATC, The Flatshop in Eastwood, Shangri-La Boracay.

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