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Saturday, May 17, 2014

TRESemme Rules the Runway


Hundreds of aspirants and seasoned models trooped down SM Mega Fashion hall for the biggest casting call ever on May 15, 2014 to show that they have what it takes to be a part of TRESemme's 2014 Runway Show as TRESemmé, the official hair partner of Asia’s Next Top Model, mounts the biggest casting call to hit the country.

These models will have to prove their hair can rule the runway as they strut their stuff in front of a panel of TRESetting expert judges: top model and PR maven Apples Aberin, sought-after fashion show director Robby Carmona, and TRESemmé TRESetter Liz Uy. These judges are renowned for their ability to spot trendsetting style, the perfect walk, and salon-gorgeous hair. If they want to make the cut, they have to fiercely prove that they have what it takes to claim that catwalk.

The Road To The Runway
TRESemmé hit the streets of Pampanga, Dasmariñas, Baguio, Cebu and Davao, to find the best male and female models in the country that will get to don the latest hair trends as seen in international fashion runways.

For the Grand Casting Call show, judge Apples Aberin shares how to make an impression: “Convey that you're the perfect canvas for tress-setting style. When we cast models for TRESemme’s 2014 Runway Show, we will look for models who are versatile and chameleon-like. This way, we can visualize how we can transform their look to showcase the biggest hair trends for 2014 with TRESemme.”

The event’s host, TRESemme TRESetter Raymond Gutierrez reveals that the show itself won’t be easy. It will be filled with simultaneous pop-up runways, so the models will have to stand-out with their confidence and attitude when strutting their stuff on the catwalk. “We’re also on the lookout for those with looks that can adjust to various fashion styles,” says Judge Liz Uy. “We want models who can emulate High Street, Glam, and Couture styles to highlight the different segments and hairstyles of the main fashion show.”

The TRESemmé Treatment
To help the model hopefuls and beauty aficionados make sure that their hair is runway-ready and salon-gorgeous; consumers can get a makeover with a minimal purchase of TRESemmé products on board the TRESemmé Style Bus and in the pop-up salons. Here, they can experience what it's like to have their own style team to get them runway-ready. At the pop up salons, they can score envy-worthy 'dos and try the revolutionary TRESemmé products- the one and only brand used and trusted by professionals. To get in on all the excitement of TRESemmé's go-see on wheels and for a sneak peek at what's going on backstage and on the TRESemmé catwalk,   keep glued to TRESemmé's  social media sites (@TRESemmePH). Also, watch for TRESemmé's correspondent, top fashion blogger Tricia Gosingtian as she draws together both experienced and aspiring models to get the inside scoop on what it's really like to get tressed-up with the latest hair trends to hit the runway.

Making The Cut
Only 200 of the hottest models will be chosen to walk the catwalk for TRESemme’s 2014 Runway Show. Who do you think has what it takes to rule the runway with the latest hair trends from TRESemmé?

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