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Wednesday, May 28, 2014

Zomato and its latest feature Collections

Zomato, the world’s leading  online and mobile restaurant discovery service, announced the launch of its latest feature called Collections.

Based on user activity and interest, Collections will feature popular restaurants across specific themes and trends. Building
on its exhaustive restaurant content, Collections on Zomato covers everything from daily dinners to Romantic Dining, Late Nighters, Breakfast Places, Pet-Friendly Restaurants, and many more.

Zomato Collections Website Home

Since it began in 2008,  Zomato has been providing in-depth information for over 228,000 restaurants across 12 countries.

Its core content features include menus, photos and geocoded coordinates for restaurants; allowing users to find, rate and review restaurants, as well as engage in social interactions with other foodies.

Zomato currently sees over 16 million monthly visits globally, across its web and mobile platforms, from people searching for places to go out for a meal, get home delivery, catch up at a cafe, or enjoy the local nightlife. The highly targeted platform makes it convenient for restaurateurs to interact with customers who are looking for meal options.

“Having added a social layer to restaurant discovery, we wanted to go a step further and provide information that foodies want, but may not necessarily want to search for. With Collections, we’ve turned popular theme-based searches into bite-sized lists of restaurants that address specific use-cases.

In addition to the search aspect of Zomato,”, said Deepinder Goyal, Founder and CEO, Zomato. Collections will enable users to browse restaurants presented in categories based on popular themes in their city. For example, Delhi includes a ‘Legendary’ Collection, which covers famous, unforgettable restaurants in the Indian Capital; London includes ‘Gastropubs’, and Lisbon features ‘Beach Bars’, among other city-specific themes.

Zomato Collections Website

“Collections provides restaurant information condensed into in a visually engaging format across web  and mobile to make restaurant discovery effortless”, added Deepinder. Whether one is looking for business dining options, a perfect spot for a dinner date, or a meal with a live performance, Collections addresses a wide range of use-cases.

Zomato was started in Delhi in 2008 by Deepinder Goyal and Pankaj Chaddah. The company has since expanded its services to 41 cities across India, UK, UAE, South Africa, New Zealand, the Philippines, Brazil, Turkey, Indonesia, Sri Lanka, Portugal, and Qatar.

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