Samsung Smart Appliances For The Modern Filipino Family

New Generation of Samsung Digital Appliances offers Solutions for Energy Efficiency and Space

Samsung Digital Appliances was launched on March 27, 2014 at Samsung Hall, SM Aura, with Samsung’s Digital Inverter Technology, that optimises power consumption, and changes the speed of the compressor to give you complete comfort.  It saves energy and money too, making it more convenient for every household to use. Not to mention its sleek and modern design making it today's generation of smart appliances. Samsung Digital Appliances are a must to every home.

L-R) Dyeun Zapanta SEPCO Digital Appliances Group Product Manager, Jun Filart  SEPCO  Digital Appliances Business Unit Director, Amby Molina Consumer Electronics Product Marketing Head, Shamcey Supsup, SEPCO  Digital Appliances Product Managers Kat Lee,  Nerish Inumerable, Marie Streegan and SEPCO Business Unit Adviser DJ Kim during the Samsung Digital Appliances Launch last March 27, 2014 in the Samsung Hall. 

Technology is ever evolving, but it has always been aimed at aiding everyday tasks. Samsung has taken on the higher pursuit of offering people a better lifestyle. Thus, armed with state-of-the-art electronics and a passion for innovation, Samsung has come up with their new lineup of digital household appliances that will ensure a happy home.

Air Conditioner With Triangle Design

Among their breakthrough inventions is their new air conditioner with triangle design. In a country that is notorious for its sweltering summers, a proper air conditioner is almost mandatory. But the difference between this new Smart Air Conditioner and an conventional air conditioner is clear. It does not just produce cool air; it has been tailored to be more efficient and cost-effective in this task. Thanks to its carefully engineered triangle design which allows for bigger fans within a more compact body. Thus, it circulates cool air faster, farther, and wider while maintaining a sleek look.
The new Smart Air Conditioner is equipped with Samsung’s Digital Inverter Technology. It can maintain the desired temperature without frequently shutting off and on, so it consumes less energy. The Digital Inverter Technology helps users to stay comfortable for long periods of time, while using the minimum amount of energy – of up to 60% less electricity than conventional air conditioners.

Designed to be outstandingly efficient, its uniquely triangular design has a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster (26%), farther (14m meters) and wider (39%) – ensuring even air distribution and powerful cooling.

Also, the new air conditioner begins cooling the air fast using its powerful Fast Cool mode, to cool down the room faster. It then automatically changes the mode to Comfort Cool to maintain the desired temperature. Users won’t feel cold and don’t have to keep manually changing the settings or turning the air conditioner on and off.

Energy efficiency is a key purchasing decision for consumers. The Samsung Air Conditioner’s Single User mode gives the flexibility to the user to control the capacity by effective use of energy. It uses less compressor capacity, reducing power consumption, while still providing a cool and comfortable environment. This ensures that users won’t have to worry about the electricity bill even if there’s only one person in the room.

The new Samsung Air Conditioner features Samsung’s exclusive Virus Doctor that keeps families safe and comfortable through innovative air purifying technology, which neutralizes harmful contaminants in the air. The Virus Doctor feature has received various accolades including a 2010 AHR Expo Innovation Award in the indoor air-quality category, a 1st Air Day Minister of the Environmental Award, and the Jang Young Sil Award. Now, mothers need not worry about air-born viruses and allergens with Samsung’s Virus Doctor technology.

Stylish and Smart, the pure Crystal Gloss™ finish and uniquely curved design of the Samsung Air Conditioner deliver a premium look. Like aerodynamic, high performance sports cars, every aspect of its streamlined body is encased in dual-injected, transparent material for an elegant finish that blends seamlessly into any modern home.

Using an application on a smartphone, the Smart Wi-Fi function lets users remotely control the functions of the Samsung Air Conditioner to schedule its operation. In any location with a wireless network, users can instantly turn it on and off and select the operating mode as well as temperature. Additionally, the air conditioner is able to communicate operational time and electricity usage as well as providing filter cleaning reminders. The unit can also store preferred operational settings and cooling preferences.

The Smart Installation is a self-diagnosis feature that ensures the air conditioner is installed perfectly by the aircon installer. It automatically checks for installation faults that might cause problems when the air conditioner starts operating.
The Smart Check automatic error-monitoring system detects and diagnoses problems and provides easy troubleshooting solutions using a smartphone application. It saves users time and prevents unnecessary costs prior to a service call.
This, alongside its efficiency, cost-effectiveness, and innovative design, makes Samsung’s new Smart Air Conditioner the perfect household appliance for any savvy family wishing to ensure the health and wellness of their children.

Food ShowCase Refrigerator

Part of their new lineup also includes the new Food Showcase Refrigerator. This innovation provides smart organization for all your different types of food. There are two layers of doors in order to properly showcase the contents of the refrigerator, making it much easier to visualize your stocks. There are the outer compartments for your most frequently used products, allowing instant access. And then there are the inner compartments for ingredients that you don’t use as often. Not only does this maximize space, this setup makes organizing and consuming food a simple process. Everyone in the family, including the children can access refrigerator contents with ease.
This refrigerator is also equipped with Samsung’s trademark Digital Inverter Technology. This means that the refrigerator utilizes the same smart technology that allows it to adjust its temperature accordingly. Thus, no unnecessary energy is consumed, making this an efficient and cost-effective appliance.

Front Load Washing Machine with Eco-Bubble Technology

Another addition to their lineup of smart appliances is the Front Load Washing Machine. Doing the laundry is an arduous and time-consuming task. There are many things to consider when it comes to washing fabric, but Samsung’s newest Front Load Washing Machine makes cleaning clothes a breeze. It makes use of Samsung’s own Eco Bubble Technology that allows powerful cleaning in cold water. Using warm water is an extra step when it comes to doing the laundry, and it can also be damaging to some fabrics. But the Eco Bubble allows for easy cleaning by completely dissolving detergent even with cold water producing fine foam that easily penetrates the fabric for both effective and gentle, cutting the time, effort, and energy needed in doing this task.

In addition to being extremely powerful with its high Revolution Per Minute (RPM) rate, it is also furnished with the Stain Away Program. This pre-programmed cycle was designed to deal with the 12 most common types of stains: blood, cocoa, sebum, oatmeal, tea, wine, tomato, pencil lead, mud, makeup, lipstick, and grass. It does all this with less noise, less vibration, and more performance than an ordinary washing machine. And of course, it is outfitted with the Digital Inverter Technology, guaranteeing efficiency and cost-effectiveness.

Samsung Smart Oven

Last on Samsung’s latest digital appliance lineup is the Samsung Smart Oven. The Samsung Smart Oven comes with more cooking settings in order to provide families with the best cooking experience possible. It includes features such as auto-cook for pre-programmed recipes yogurt making, dough proofing, and “Slim Fry” function. Slimfry function is what differentiates this from the typical Microwave Oven, since preparing meals no longer has to be an unhealthy experience.
The “Slim Fry” technology allows you to enjoy your favourite fried food cooked to a crisp without the oil. Cooking healthier meals for the family without cutting on taste and texture is now made possible. Meanwhile, the other smart features this smart oven has fulfilled a multitude of purposes. Its premium sensors allows it identify a food’s surface temperature, so whether it is frozen, chilled, or fresh, it can adjust its heat accordingly so you do not have to worry about overcooking or undercooking your meals. This makes it a great addition to any household.

Mister Donut and their Famous Pon de Ring

MISTER DONUT MEGAMALL MAKEOVER, ASIAN STYLE

I have heard a lot  about Pon de Ring donuts before from my Japanese friends, they all agreed that anyone will succumb to its soft pillow-like, chewiness and freshness. Imagine my surprise when I heard that Mister Donut is now serving Pon de Ring and other specialties at their newest SM Megamall Mega A branch.

It all began at Mister Donut Greenhills where it became more than just a donut store.  Soon their branches at Robinson’s Ermita, The Portal Greenfield and Mactan Newtown Cebu followed suit.  And now, that exciting big change has come to the Upper Ground Level, Mega A, SM Megamall Mister Donut branch.  By turning Japanese to their over-all look and with their select signature products, visitors may be pleasantly surprised by the stunning Asian ambiance cleverly designed to entice donut lovers from all over the world.

Locals don’t have to travel far because international donut delicacies are now readily available at these premier branches.  Mister Donut’s no. 1 original Japanese creation, the Pon de Ring with its unmistakable chewy goodness will make you soar. Other specialty fares like the delicious cream-filled Do-ssant and the exquisite French Cruller can transport you to quaint sidewalk cafes or make you feel like you’re in another country.  These world-class variants can all be enjoyed with Mister Donut’s Cookie Butter Collection for only P300 per box. When added to these premium donuts, this tasty spread promises an exciting gastronomic experience!

With improved operating hours from 6am to 10pm, aside from their exquisite donuts, early-risers around the Ortigas area can choose from the continental breakfast, gourmet tuyo flakes, beef tapa, and chicken tocino to start their day right.  These best-selling breakfast favorites are also available throughout the day.  Of course, it’s always best to pair this with Mister Donut’s world renowned brewed coffee or hot chocolate.  Check out the penne pasta, cheesy spaghetti, absolutely delectable croissant creations, and their unique donut burger which are more than able to please varied culinary palettes.  Cap off a great meal by indulging in their various milkshakes and select refreshments as well.

Indeed, Mister Donut Megamall’s newly renovated store provides a glimpse into the Asian experience of Mister Donut around the region. Watch out for more surprise promos and great deals that are in store for valued patrons. Drop by Mister Donut Megamall and see why it’s the perfect venue to enjoy breakfast, lunch, or dinner, and will surely keep you coming back for more.  ■

The Final Reveal: Oreo Tastes Better

Question Answered: Oreo is Better Together, Rain of Oreos Show Why Oreo Tastes Better

Oreo is the well loved favorite chocolate cookie with the creamiest  creme by children and adults alike. No one does it better than Oreo, and the big reveal was made during its launch at SM Megamall Activity Center.

To beat the oncoming summer heat, well-loved cookie brand Oreo made it rain at the SM Megamall activity center last March 28, 2014. However, instead of a gloomy drizzle, it was a shower of real chocolate cookie and the creamiest creme that make up Oreo cookies.

Oreo recently launched its Better Together campaign, finally answering the question, “Why Does Oreo Taste Better?”

“In Oreo’s over one hundred years of existence, people have been arguing if it’s the real chocolate cookie or the creamiest creme that makes Oreo delicious,” said Oreo Senior Brand Manager Andrei Soriano. “While they are both already so delicious by themselves; Oreo’s real chocolate cookie and creamiest creme are simply better together. That’s why we love Oreos. The distinct taste of its cookie parts makes Oreo really and truly more delicious. ” he concluded.

The SM Megamall Event Center where the big reveal was held was completely decked out in the fresh blue, white, dark brown color-scheme of Oreo. A running tally among people present asked the question “Why Does Oreo Taste Better?” Was it the real chocolate cookie, the creamiest creme, or both?

After an explosive and exciting performance from the Philippine All-Stars, guests were treated to some fun games and activities. The most notable of which was the Oreo dispenser wherein guests were given all the free Oreos they wanted.

Finally to answer the question, “Why Does Oreo Taste Better?” the highlight of the day was revealed. It was a jaw-dropping spectacle, involving two gigantic OREO cookie halves – with the real chocolate cookie and the creamiest creme coming together in a burst of confetti and fanfare to show that Oreos do indeed taste better together!

To the delight of the event-goers, 200 Oreo packs tied to fresh blue balloons fell down from the ceiling and landed amongst the crowd. Special white balloons also gave 3 audience members the prize of a giant Oreo and milk couch set!

This huge and delicious couch set can also be yours plus a 40” Samsung LED Smart TV and an Xbox 360 with Kinect by joining the Oreo Better Together Facebook promo at www.facebook.com/oreogetdunked.ph.

OREO Brand Manager Andrei Soriano (center right) pose with The Philippine All-Stars and his team.

Solane: Secures Home Against Gas Leaks

Solane: Safety Delivered right to your doorstep

Now that the summer sets in, we should take the necessary measures when purchasing LPG tanks to prevent possible explosion, fire, lost of property  and  loss of lives. One should always  check the rubber tubes that connect stove to the LPG tank. If its sturdy, then its time to buy a new one. also check the cylinder valve, regulator, cylinder, and correct method of storage.  Dont forget to turn off the regulator, the moment you stepped out of the house. Choose your LPG very well, when it is endorsed by the Bureau of Fire Protection, the better.

True to its commitment to continuously innovate and create safer homes for Filipinos, the country’s top provider of cooking gas Solane launched its new gas-tight Solane safety cap & seal in one, an innovative tamper-proof feature for auto/shut off (A/S) valves that has guarantee of quality and secures your home against gas leaks and potential fires.

Innovating for consumer safety and convenience

A first-of-its-kind in the LPG industry, Solane’s safety cap and seal completely plugs the gas to prevent leaks before installing the tank with a hose. Storing a Solane LPG tank with safety caps also keeps it protected from becoming a possible source of ignition.

“The new safety cap and seal exemplify Solane’s commitment to innovation and safety. It is a service that we are committed to provide to our customers to ensure their safety and protection while using LPG at home or at work. It is our priority to aim to minimize or totally eliminate incidents that harm people, or put our customers, neighbors or facilities at risk,” said Ramon Del Rosario, Solane’s Chief Operations Officer.

The new Solane safety cap and seal is made from high-grade plastic that’s plugged and sealed – you may re-use the Solane safety cap by plugging and locking it in the LPG valve, especially when you are storing your LPG tank. It is tamper proof and has visible markings to help ensure customers they are getting authentic Solane LPG. Each safety cap and seal features embossed Solane and flame girl logos and has a unique serial number to protect Solane customers from illegal LPG refillers.

Rip-off the tab from the safety cap and then log on to Facebook. Go to Solane’s page  and click on Apps to use the Solane Authenticity Checker. Enter the serial number to verify if the tank came from a licensed Solane dealer.

Increasing Awareness on Public Safety

Furthermore, in observance of this year’s Fire Prevention Month, Solane has intensified its safety campaign in partnership with the Bureau of Fire Protection (BFP).

Under the partnership, Solane will hold a series of training programs with BFP personnel, local government units, including selected communities and barangays around the country. The extensive talks will further enhance the expertise of these groups in managing LPG related explosion, fire and, even emergency response to these incidents.

To ensure you’re getting authentic Solane LPG with the innovative safety cap and seal, you can order Solane LPG for your household needs by calling 887-5555 for home delivery within Metro Manila or sending SMS to its nationwide textline 0918-8875555.  Getting a refill for your LPG tanks at home has never been this safe and convenient. Every Solane LPG delivery to your home guarantees a 7-point Safety Check of your LPG system by our well-trained Solane LPG riders, which is a service exclusive only to Solane LPG users. For the LPG that’s strict sa quality, safety, and service, order na sa Hatid-Bahay Online!

Bang & Olufsen Opens at Shangri-La--Its Biggest Store in Southeast Asia

I've heard about Bang & Olufsen for quite a while but was only able to experience it first hand while shopping at the Abu Dhabi Mall last year.

The store, just like the brand, stood out from the other shops for its brilliantly designed and elegant interiors and  everyone who came out of their store was raving about their headphones, speakers, and  earplugs.

I went in and tried out one of their headphones then and immediately noticed the crisp and clear sounds even without tweaking the equalizer. Simply put it was one of the clearest headphones I tried and it was as if the artist was singing right next to you whispering the lyrics into your ear.

Thankfully, I don't have to go back to Abu Dhabi to relive that short Bang & Olufsen experience as the brand finally opened its first Philippine store at the East wing of the Shangri-La Plaza Mall.

True to The Bang and Olufsen Mission:  "Give people sound the way the artist intended it - no tweaks, no extra crappy bass... just sound the way it was recorded by the musicians, ” the Danish provider of premium, high quality audio and video products finally establishes its local presence with the opening of its new showroom.


The new Bang & Olufsen showroom in the Philippines promises to bring to its customers an extraordinary
 experience. The 149 square metres store has been certified to master and offer solutions in an exclusive store concept where Bang & Olufsen products will integrate with other elements in the store.

BeoSound 8

This form 2 headphones have been on the market since 1985. This built to last legend have ear pads that press against the ears, still letting outside noise in and the music you’re listening to out. They tend to be slightly lighter and smaller than over-ears.

Form 2

Beolit 12 Portable Music System

Blueprint Evolution Concept.

The store concept is based on the Bang & Olufsen blueprint evolution shop concept characterized by understated Scandinavian quality with furnishings in blonded maple. All the individual elements that make the
 Blueprint Evolution shop concept have been designed with an attention to detail and to a level of quality that matches Bang & Olufsen’s minimalistic design.

As a design-conscious company, Bang & Olufsen harbours an inherent respect for the architecture and originality of a building. When developing new shops we respect traditional local building methods and always try to retain and emphasize the special characteristics of a given building, street or area. Each element of a Bang & Olufsen shop is created to ensure that the customer receives the best possible impression of the brand. From the discrete, sleek facade with its fibre optic lettering through to the simple yet stylish shop layout, every visit to a Bang & Olufsen shop will be an unforgettable experience.

The environment inside the shop is accessible and welcoming. It projects excellence through the carefully researched colour schemes and the selective use of quality materials. The materials used include bright maple wood, natural aluminium, white corian and glass. These combine to create a fresh, bright and well-lit Scandinavian setting in which the Bang & Olufsen products are presented.


Bang & Olufsen at the Edsa Shangri-la Plaza mall will be the first in Philippines to features the new B&O Play retail wall and interactive table display to highlight the new  B&O Play Collection. B&O Play is the sister brand of Bang & Olufsen - which offers portable, entry level products that accentuate the hallmark of B&O competencies of superior sound  performance and strong design aesthetics. Further, B&O play provides premium listening and viewing experiences to digitally connected design fans.

Visit the showroom at Unit 2326-2327 Level 2 East Wing Shangri-la Plaza Mandaluyong City, Philippines to experience the true BeoLiving.

Join the Nurture Run: Keeping It Real on Breastfeeding Awareness

Did you know that colostrum in breast milk, which is yellowish and creamy in color, is high in protein, fat-soluble vitamins, minerals, and immunoglobulins.  These are antibodies that pass from the mother to the baby and provide passive immunity for the baby, and protects the baby from a wide variety of bacterial and viral illnesses. With that, Breastmilk is still best for babies, in keeping with the thrust to promote, support and protect the rights of the breastfeeding mother and child. Beauty, Brains and Breastfeeding is organizing the Nurture Run, one of the biggest breastfeeding awareness initiatives in the country to date.

Ms. Iza Abeja, Executive Director of Beauty, Brains and Breastfeeding, shares that proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days.

Ms. Iza Abeja (Beauty, Brains and Breastfeeding Executive Director)

Join the “Nurture Run: Awareness for breastfeeding during Emergency and in the workplace” — on April 13, 2014 at Quezon Memorial Circle, to promote, support and protect the rights of the breastfeeding mother and child. It covers 3km and 5km  options with race kits costing PHP 450.00 inclusive of the race bib and Nurture Run Shirt. The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and  Department of Health (DOH) in coordination with venue-host the Quezon City Government.

SM Lifestyle Entertainment Inc., The Lifestyle Created For Filipinos

SM is one  place that is synonymous with entertainment, fun and everything that you are looking for in a snap of your fngers, from the movie houses, IMAX, to skating rinks, playgrounds, and major concerts. It is home to every filipino with pure relaxation in mind. I, for one is a loyal SM moviegoer for a decade now. SM and their cinemas would never be complete without my favorite buttered popcorn in their snack time corner, and a hotdog sandwich with bottled mineral water to compliment with. I just love their popcorns which now comes in assorted flavors. SM will always be the entertainment place for me,  a lifestyle created for mall lovers targeting children and adults alike.

Starting with just SM Cinema under West Avenue Theatres Corporation, also known as “WATC,” it has
grown to 267 cinemas in 47 SM Supermalls nationwide. Due to the success of WATC, the company broadens its services from SM Cinema as its sole marque to carrying 12 major brands in a span of five years.

With the success of the company under the leadership of Hans Sy Sr., founder of SM, and management of Mr. Edgar C. Tejerero, President of SM Lifestyle Entertainment Incorporated, WATC could not hold true to its name as a sole corporation for cinemas anymore. Thus the rebirth of the corporation from WATC to SM Lifestyle Entertainment Incorporated: A 360 degree access to the best in lifestyle and entertainment services that the world can offer. It is an integrated world of services that redefines ‘convenience’ not as a privilege but an amenity.

SM Lifestyle Entertainment Incorporated or SMLEI is now the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

“At SMLifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, President.

SM Lifestyle Entertainment Inc. is dedicated to its 12 major brands that caters to all Filipinos and would encourage a lifestyle of entertainment, leisure, and enjoyment.

SM Cinema – The pioneer brand of SM Lifestyle Entertainment Inc, SM Cinema began in 1986 as SM’s household brand for movie watching. Now with almost 267 fully digitized theatres in 47 branches nationwide, and three big brands under its name, SM Cinema is the country’s leader in movie entertainment.

IMAX – Under the SM Cinema Chain, the IMAX is an international franchise famous for its state-of-the-art projection system; surround sound system, and .crystal-clear lifelike images that appear so real, it is like you were actually there.

Director’s Club Cinema - Dubbed as the intimate and deluxe choice for movie watching,Director’s Club Cinema offers the best in comfort and style as it offers plush leather seats, butler service, and a menu created just for the theatre’s guests. With four branches around the metro, and expanding to other regions in the Philippines, the Director’s Club Cinema is open to all movie lovers who prefer the high-end cinema choice.

WM Cinemas - A recent acquire of SM Lifestyle Entertainment Incorporated, WM Cinemas operates in six branches in Luzon, equipped with fully digitized screens and projectors that render clarity to both image and sound. Under SM Cinema, WM Cinemas is now fully renovated with upgraded facilities operating under the largest cinema exhibitor in the Philippines, SM Cinema.

Snack Time – The sole food concession unit of SM Lifestyle Entertainment Inc., Snack Time caters to SM Cinema, Mall of Asia Arena, SM Science Center, SM Bowling Center, SM Skating Rink, and WM Cinemas. Snack Time offers a wide variety of food, from snacks such as popcorn, burgers, sandwiches, corndogs, drinks and candies to healthy gourmet meals fit for formal parties, Snack Time is one of the biggest food operators in the entertainment and lifestyle business. Snack Time also caters to events, and is the merchandise arm of SMLEI.

SM Tickets - SM Tickets is the box office and customer care center of SMLEI. SM Tickets is the only Ticket Center available nationwideservicing house brands such as Mall of Asia Arena and SM Cinema, SM Tickets has branched out to other events venues, entertainment parks, holiday destinations, concerts, galleries, zoos, hotels, and even airlines.

ePlus Tap To Pay – As an introduction into cashless consumption, ePLUS Tap to Pay provides not only discounts and freebies to its members, but convenience to travelers, shoppers, movie lovers, and event goers. With one tap of a card, members can enjoy perks in various restaurants, shops, theatres, and concerts. ePLUS is the card of the century.

ePlus Digital –Originally created to service digital sites for SM Cinema and ePLUS, ePLUS Digital formed into a web service brand catering to social media, e-commerce, mobile marketing, web development and other related areas. ePLUS Digital will be expanding into other venues and markets online.

Mall of Asia Arena –Known as the architectural “eyecon,” the Mall of Asia Arena is the venue for international sports and entertainment. Patterned after the centers abroad, the Mall of Asia Arena is the only stadium in the Philippines that has a floor dedicated to the Corporate Suites. Concert House to Lady Gaga, Nicki Minaj, J.Lo, Aerosmith, Bruno Mars, Taylor Swift and the like, as well as sports center to One FC and the NBA,  the Mall of Asia Arena is not only a local stadium for international acts but also a tourist destination.

SM Science Center – The SM Science Center, formerly known the Science Discovery Center, has just recently been acquired by SM Lifestyle Entertainment Incorporated. Boasting of its planetarium with the Digistar 5 system (the world’s most advanced full dome digital theatre system), the SM Science Center provides an advance educational experience for children and adults alike. In the coming months, the SM Science Center will be launched with its new exhibits, galleries, and systems to better serve its guests. Branches of SM Science Center are Mall of Asia Science Center and SM Lanang Science Center.

SM Bowling Center - Recently positioned under SM Lifestyle Entertainment Inc., and with World Champion CJ Suarez managing the SM Bowling Center Division, it boasts of state-of-the-art and fully-automated bowling facilities, modern billiard areas, extreme games and arcade stations, and a snack bar that caters to each guests cravings. The SM Bowling Center is truly a one-stop-entertainment hub that offers the total fun and recreational experience for the Filipino family and barkada.

SM Skating Rink - Starting as a leisure rink built by the inspired Henry Sy Sr., insert position, whose interest was piqued by the grace and class of figure skating, the SM Skating Rink is the only ice skating rink in the entire country. Aside from being a venue for events and leisurely skating, the SM Skating Rink also provides lessons for Figure Skating, Ice Hockey, and other sports on ice. Proving right of Henry Sy Sr.’s vision of a tropical country excelling in a winter-based sport, the SM Skating Rink has been home to world class figure skaters, such as Michael Martinez, who internationally compete in prestigious competitions such as the World Junior and Senior Championships, and the latest Olympics in Sochi. This year, the SM Skating Rink will introduce more sports and activities to learn on the ice, and events that will cater to the existing and new winter-based sports.

With its enhancements and steadfast vision, SM Lifestyle Entertainment Incorporated will be the leader in innovation, technology, and creativity purposed to enhance a lifestyle created for Filipinos.

GO Na! to ‘Nokia X Races’ in MOA

Get Set Go! to ‘Nokia X Races’ in MOA

It is time to Xcelerate your smartphone experience and take it to the eXtreme level with Nokia X! See how the best of Nokia design, Microsoft services, and Android apps come together via this eXhilarating and eXtra special event for the general public.

Join “Nokia X Races” on March 29, 2014 (Saturday) at the SM By the Bay (back of SM Mall of Asia) from 3:00 PM to 10:00 PM, to eXperience life in the Fastlane with the new Nokia X.

Enjoy the eXtremely enjoyable activities with some of your favorite celebrities; have eXcellent fun at the Go Kart, Rock Wall, Inflatable Obstacle Course areas, food kiosks, and the eXperiential Nokia X booths where you can get the best deals when you purchase Nokia X, or a chance to win cool prizes; and finally, cap your day with an eXciting rock concert featuring Rocksteddy plus other celebrity guests.

GO Na! to Nokia X Races and feel the Fastlane to Android apps only with Nokia X - now available in stores for P5,990 (SRP). To know how you can get your FREE passes, visit the official Facebook page of Nokia Philippines (https://www.facebook.com/nokiaphilippines).

Angelica Panganiban and Regine Tolentino makes the BIG MOVE

Constipation is not the sort of medical condition that most people would want to talk about. In fact not many would admit that they have it. And in as much as they don’t want to talk about it, what many don’t know is that these sufferers have their own habits or routines that allow them to simply manage this silent troublemaker - but not really addressing it completely.

Boehringer Ingelheim Philippines Inc., through one of their Consumer Healthcare pillar brands, (Bisacodyl) Dulcolax  shed more light on constipation and how to treat this medical condition the right way on March 17, 2014 The Big Move campaign was held at the Ascott Hotel in Makati City. The event featured two of the country’s well renowned talents – “The Sexy, Young Actress and Comedian” Ms. Angelica Panganiban and “The Dance Diva” and successful businesswoman, Ms. Regine Tolentino. Dulcolax made more relevant to their silent sufferers by letting them share their experiences and how they deal with their constipation with the help of Dulcolax. 

The event also featured the Medical Manager for Consumer Healthcare of Boehringer Ingelheim, Dr. Melvin Pasay who de-mystified the myths and misconceptions surrounding constipation and the use of laxatives so that the silent sufferers understand that they need not suffer in silence more so suffer at all from constipation . He shared information on Dulcolax as the brand that offers a full range of stimulant laxatives, from Tablets, Suppositories to Syrup that targets the colon, resulting to the stimulation of the colon, and softening of the stool. This truly reinforces the expertise of Dulcolax given its efficacy and safety profiles and how it offers predictable results. No wonder it’s #1 in the market and has been present for more than 60 years, trusted by millions all over the world.

Furthermore, Dulcolax, through its brand manager, Ms. Jo-Ann Ramos highlighted the activities for the Big Move Campaign as she steps on the stage.

When asked about The Big Move Campaign she mentions, “We are very excited for this campaign and to have both Ms. Angelica and Ms. Regine join our team. It will be an exciting time for us because we know how they can help us change millions of lives for the better. Now our sufferers need not suffer in silence. They now have someone to relate with whether they’re young go-getters or multi-tasking moms. All they need to do is to see what Angelica and Regine are doing or saying in our Facebook page, Colon Care PH and realize that there is a way to move on from constipation. Both will offer tips, advice and many other things regarding management of constipation with Dulcolax, the Kontra Constipation Expert.”

With this launch, no one needs to suffer constipation alone or in silence. Why wait? Why endure the hassles of constipation? Make the Big Move to Dulcolax, the Kontra Constipation Expert4.

Dulcolax (bisacodyl) was first developed and distributed in 1952 in Germany , to provide relief to people suffering from constipation.  Since then the brand has grown to be the best-selling laxative in pharmacies worldwide1 and is now recognised by health specialists and consumers all over the world as one of the most trusted, reliable and effective of laxative brands.

How does Dulcolax work?

Being constipated often means feeling uncomfortable, bloated and unable to relax.  As such it is important to choose a laxative that works gently and effectively.  Each Dulcolax tablet (bisacodyl) has a "Comfort Coating" that prevents it from being dissolved until it reaches the colon.  There, the "Comfort Coating" dissolves, releasing Dulcolax's active ingredient right where it is needed.

 “Comfort Coating” mode of action over a period of 6 hours, dissolves finally in the colon

 It is in large and small intestine, shows where the laxative takes action.

• Helping to restart the body's natural rhythm

The active ingredients in Dulcolax's widely used and effective formula relieves constipation by stimulating the colon and so helping the body restart its natural rhythm,3 ensuring that the impact of constipation on the sufferers’ quality of life is minimised.  Furthermore, Dulcolax® gives sufferers peace of mind, as not only is it reliable and effective, it is also gentle to their body. 

• Effective overnight

Dulcolax tablets are effective within 6-12 hours and so it is recommended that tablets are taken before going to bed, providing relief from constipation the next morning.  This sits within the body’s natural rhythm and ‘waking up’ process, when many people feel it is a natural time to pass stools.  If symptoms persist, medical advice should be sought. 

Range/Formulations [adapt to only include those formulations available in your country]

Dulcolax formulations have been in development since the product was launched in 1952 to suit the individual needs of all constipation sufferers.  In the 1970s a new liquid format was launched with the active ingredient sodium picosulphate.  The Dulcolax range provides sufferers with a choice of convenient products with a good safety profile.3,5,7  These include: 

• Dulcolax Tablets have the special Dulcolax Comfort Coating, which ensures that the active ingredient, bisacodyl is released only in the colon where it is needed and is not affected by the acidic digestive juices of the stomach and the environment of the small intestine.  It dissolves only when it reaches an alkaline (non-acidic) environment: the colon.2  Milk or antacid products should be avoided an hour before or at the same time as taking Dulcolax® Tablets as they can dissolve the Comfort Coating too quickly.  For the same reason, Dulcolax® Tablets should never be crushed or chewed before swallowing, otherwise the "Comfort Coating" is destroyed.

• Dulcolax Suppositories (bisacodyl) are ideal for people seeking almost immediate relief from constipation but who have an aversion to swallowing their medicines.  They are reliably effective in 10 to 30 minutes,4 and are specially shaped so that they are easy to insert gently without causing pain.  Like the tablets, the active ingredient is bisacodyl and because it is effective only in the colon, it may be suitable for use during pregnancy.  

• Dulcolax SP (sodium picosulfate) the active ingredient is sodium picosulphate which ensures effective relief in 6 to 12 hours.4  The syrup comes in Tutti Fruity flavor that makes it easy-to-swallow, and can be precisely dosed according to individual needs.  

As with any medication, it is very important that the information on the pack and in the leaflet is carefully read.  A pharmacist, doctor or healthcare professional should be consulted if there is any uncertainty about how to take any Dulcolax product.