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Friday, March 3, 2023

Sony officially announces pre-orders of the FE 50mm F1.4 GM lens (modelSEL50F14GM)

The FE 50mm F1.4 GM is an e-mount lens that expands Sony’s offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.


“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”


Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master™ series brings outstanding image quality to FE 50mm F1.4 GM. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout the maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

 

In addition, the minimum focusing distance of FE 50mm F1.4 GM is just 0.41 meters and the maximum magnification is 0.16x when autofocus is used. This level of close-up performance provides extra flexibility when shooting both stills and videos. 

Portrait photo shot by Charisma Lico, Sony Alpha Professional for Fashion and Advertising, using the new Sony FE 50mm F1.4 G Master Lens

“I’ve always been a fan of portrait lenses and I remember 50mm was one of my first investments! In love with the new FE 50mm F1.4 GM lens because of the details it produces in my images, precision in AF tracking, its compact size and light weight. Definitely my go-to lens whether for travel or work,” shared by Charisma Lico, Sony Alpha Professional for Fashion and Advertising.

 

Remarkably Compact Design for Maximum Versatility

The FE 50mm F1.4 GM has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and 516 grams in weight. These measurements allow for a lens that is 33% lighter and 15% less volume when compared to conventional models with the same specifications.

The FE 50mm F1.4G Master Lens equipped in a Sony Alpha 7 IV Camera. Photo by Sherard Yu

The compact size of FE 50mm F1.4 GM paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

 

Fast, Precise, and Reliable Autofocus

The FE 50mm F1.4 GM’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x faster than conventional models with the same specifications. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for a smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4. 

 

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators with maximum workflow efficiency while shooting.Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, FE 50mm F1.4 GM also features an iris lock switch, which is the first ever to be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

 

The FE 50mm F1.4 GM’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants.  A dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

 

Pre-order your own FE 50mm F1.4 GM now for only PHP89,900 and get a free Peak Design Slide worth PHP4,500! The pre-order promo is available in all Sony Authorized Dealers nationwide starting March 3 until April 9, 2023.  For more information, please visit: https://www.sony.com.ph/microsite/lenspreorder/ or follow /SonyPhilippines on Facebook and @sonyphinc on Instagram for updates. 

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