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Thursday, May 25, 2017

TRESEMMÉ is runway ready with celebrity fashion designers and country’s leading hair professionals

On its third year, TRESemmé Runway Ready is back—this time allowing you to get up close to witness the season’s hottest hair trends, meet gorgeous TREsetters, and experience an exciting collaboration between the most sought after hair stylists and designers.

Raymond Gutierrez

With Manila’s fashionphiles and stylesetters, the salon-grade and stylist-approved brand takes you to the country’s most awaited backstage-to-runway show, as it presents the creations of celebrated fashion designers Mark Bumgarner, Ivarluski Aseron, and Jerome Lorico. All inspired by TRESemmé’s Keratin Smooth range, the country’s leading hair professionals Lourd Ramos, Victor Ortega, and Henri Calayag, also interpreted the latest hair trends and partnered with the featured designers in a collaboration like no other.

Liz Uy

Henry Calayag

Lourd Ramos

Victor Ortega

Mark Bumgarner takes modern elegance to a whole new level with softly structured ensembles in red and nudes with his signature feminine touch. Perfectly represented by actress and host Sarah Lahbati, his pieces—much like the bold twist hair trend of the season—can look just as gorgeous off the runway and in real life.  Top hair professional Lourd Ramos completes the look with various renditions of the very wearable yet incredibly chic modern twist. Gorgeously smooth, straight hair is gathered and twisted low on the nape, or on the side to frame the face to create a romantic yet modern look. All this is made possible by the TRESemmé Keratin Smooth Shampoo and Conditioner, which are formulated to leave hair salon-smooth for up to 48 hours, for the runway and beyond. “Soft, smooth, feminine, long… my pieces take inspiration and are made to match the season’s bold twists,” says Mark.

Known for his geometric and architectural designs, Ivarluski Aseron brings his City Sleek vision to life with striking black pieces. Style star Martine Cajucom dons his perfectly structured designs, which complement the simple yet stunning straight, long, and sleek hairstyles of the season. “Black, structured, and designed with mesh… my pieces are inspired by the clean lines and sleek look of the gorgeously long and straight hair trend,” says Ivar. Top hair expert Victor Ortega breaks out the flat iron to achieve this look, which entails healthy and protected hair to look great. He protects hair by using a dollop of the TRESemmé Keratin Smooth Heat Activated Treatment, which has thermal technology and Keratin to protect the hair before styling into the straight and shiny City Sleek look. The product is made to protect hair against heat, and work with the heat of the flat iron in transforming unruly hair into salon-smooth strands.

Inspired by the modern and sleek pompadour that ruled the runways of many a fashion label, designer Jerome Lorico creates stunning textured metallic ensembles in a futuristic palette of silver, platinum, and black. “There is a sense of confidence with having your hair swept up from the forehead. Kings have crowns, lions have their mane, and some birds have huge plumages. It invokes pride and power. For me, it conveys a certain energy that makes the person not just sleek, but daring and more modern,” says Jerome. As fierce as his muse Joey Mead-King, his pieces clearly reflect the edgy feel of the modern edge trend that’s tempered with a polished finish. Top hairstylist Henri Calayag works the TRESemmé Keratin Smooth Treatment Mask on the hair before creating a bit of volume on top on the head, and TRESemmé Flatiron Smoothing Spray to create gorgeously salon-smooth tresses.

From the Front Row—together with M.A.C, which help complete the Tresetters’ looks---TRESemmé #RunwayReady2017 allows you to own the trend, own the front row and achieve gorgeous salon-smooth hair with TRESemmé Keratin Smooth.

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