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Sunday, March 21, 2021

vivo empowers self-expression and self-care in the development of their smartphones and campaigns

While the global smartphone brand, vivo, has always been known as the brand that advocates for self-expression, it became all the more meaningful when the COVID-19 pandemic hit. It gave the brand more reason to innovate its upcoming unit releases and support users in ways that it can.

Besides helping cater to the needs of those directly affected at the onset through PPE donations and such, vivo also sought to address the mental health impact of the pandemic on its consumers by developing smartphones and campaigns that could complement and elevate lifestyles despite being stuck at home.

Midway through 2020, vivo launched its V19 lineup, with advanced night photography and gaming capabilities, through the “Ignite Your Night” campaign which called on millennials to continue to pursue their passions at night, when virtual work and classes are usually over. 

Towards the end of the year, when digital content and creators popped up left and right, posing a challenge for millennials to rise above the noise and be recognized, vivo launched a campaign to enable millennials to “Be the Focus” through its V20 lineup which were equipped with a state-of-the-art selfie camera and unprecedented eye autofocus technology.  

Now, in 2021, where COVID fatigue is starting to become widespread and millennials are starting to feel powerless again, vivo launched its “All-Day Fun” campaign, reminding its consumers that they have the power to take control of their lives at home and welcome fun all-day, every day—especially with the vivo Y31, a budget smartphone packed with flagship-like features and an all-day fast charging 5000mAh battery. 

Through this latest campaign and the capabilities of the Y31, vivo invites millennials to continue to explore passions and hobbies such as smartphone gaming, photography, and content creation, to help welcome positivity and make the most out of their everyday lives at a time when it is tempting to feel that life’s possibilities are limited.

If its past few campaigns are any indicator, vivo is poised to continue this thrust of prioritizing their consumers’ well-being in the development of their smartphones and campaigns. 

Watch out for the latest vivo smartphone innovations and enticing campaigns by visiting or the official vivo store on Shopeeand Lazada.


  1. Napaka ganda tlga ng vivo . Proud vivo user ako . And tlga nmng npka ganda ng specs at quality ng phone nila . Ito Y31 npaka ganda ng design at specs . Ang dami p nilang mbibigay na donation like PPE . ❤️😍(Apple Joy Camañero)

  2. Napaka gandang klase nang phone. Lalo na pagdating sa battery pang matagalan talaga. Good in gaming at pwede rin sa mga videos and photography

  3. i love how vivo considered its customer's well being with their campaigns and smartphones development such as “Ignite Your Night”, “Be the Focus” and “All-Day Fun” campaigns. i like their advocacy of prioritizing their consumers and their latest campaign of welcoming positivity. kudos vivo.

  4. I love how Vivo cares for its customers which is very admiring. Especially how they care for the mental health of its customers which is a very serious case in this time of pandemic.I love how they improve and upgrade their phones together with its campaign. Their campaigns are more on giving positivity to its customers. I think this is one of the reason why people really loves Vivo.


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