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Saturday, May 29, 2021

Sony Philippines launches the BRAVIA X90J 4K LED TV!

Sony Philippines has recently launched the BRAVIA X90J 4K LED TV – one of the models in its XR series which is powered by “Cognitive Processor XR.”

Cognitive Processor XR is Sony’s newest technology that uses a completely new processing method, designed to replicate the way our brains think and respond. It provides a revolutionary experience that completely immerses its viewers in their favorite content.

Sony’s BRAVIA X90J 4K LED TV comes in three sizes (75” class, 65” class, and 55” class), perfectly fit to be your ultimate screen solution for your home entertainment needs and is loaded with impressive features.

Whether you want to watch your favorite shows, virtual concerts, sports events or you’re up for a game night using your consoles, you can enjoy it in a supreme realistic image quality thanks to the combined precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster that delivers deeper blacks and brighter bright areas to create ultra-realistic pictures and graphics full of lifelike contrast.

Adding to that is the XR Sound where your viewing experience has never felt this realistic. With sound-positioning tweeters on the BRAVIA XR TV Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience bringing the reality of the audio behind the picture.

And of course, please your eyes aesthetically as the BRAVIA X90J features a minimalist design built with an extremely narrow bezel so your eyes can naturally focus on the screen rather than its surroundings. It also comes with a Slim Blade Stand designed to have a luxurious look to perfectly match your TV and harmonize the room where it is positioned.

To complete the package, the BRAVIA XR TV also gives you a hassle-free and smarter viewing experience as it works with Google Assistant[i] for a hands-free voice search and can be connected easily to most devices including Apple® AirPlay® 2 and HomeKit.


X90J [75” class, 65” class, and 55” class models] 4K LED TV features:

·       Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content

·       Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Boosterdeliver supreme realism with deep blacks and intense brightness

·       Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur

·       XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

·       HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR)2, Auto Low Latency Mode (ALLM) and e-ARC

·       Acoustic Multi-Audio and sound signal processing technology deliver sound that matches perfectly with what’s on screen. 

·       Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment

·       Minimalist design maximizes the screen and minimizes the bezel, so users stay focused on what’s important - the picture

·       Quick access to an array of content and services with Google TV

·       Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™6 7

·       Dolby Vision™ and Dolby Atmos™ support

·       Works with Google Assistantii

·       Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience

·       Netflix Calibrated Mode offers studio-quality Netflix content

·       Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings


Get the Sony BRAVIA X90J from Sony Authorized Dealers near you! Suggested Retail Price of the 75” size is P166,699, 65” size SRP is P99,999, and SRP of the 55” size is P77,799. You may also checkout our official Sony stores in Lazada and Shopee.

Don’t miss out on any updates and announcements, follow Sony Philippines on Facebook and Instagram.


i ii Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

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