theAsianparent and Team BakuNanay continue the movement to fight vaccine misinformation in the country

theAsianparent and Team BakuNanay, with the support of Sanofi and other

community partners, continue the movement to fight vaccine misinformation in the country

with its nationwide campaign entitled, Building a BakuNation.

The campaign’s aim is to create a scaled-up version of its predecessor, the Team

BakuNanay vaccine confidence campaign. BakuNanay stands for BAKUNA NANAY,

representing a group of active moms from theAsianparent community who believe that

vaccines are indeed effective and can help to protect their family from diseases.

Team BakuNanay was a result of a 2020 poll conducted by theAsianparent on their app,

which found that 45% of Pinoy moms refused to have their children vaccinated by their

pediatricians due to their fear of possible vaccine side effects. Within a year after launching,

the Team BakuNanay community grew from 85 members to more than 9,000; positive

sentiment increased by 15%; and 70% of Filipino mothers have agreed to have their children

vaccinated according to a follow-up poll by theAsianparent. The campaign also launched a

series of webinars that had a collective reach of 845,250 and over 110 thousand

engagements. This successful run also led to the campaign bagging the Silver Award for

Excellence in Customer Engagement and the finalist spot in the KOL/Influencer Marketing

category at the 2021 Marketing Excellence Awards.

This time, through the Building a BakuNation campaign, the goal is to leverage the success

of Team BakuNanay and continue its strong desire to keep children and communities safe

by fighting vaccine misinformation in the country. In Building a BakuNation, parents can

learn more about diseases and their impact, share their experiences on vaccine use for their

kids, ask questions, and give and receive advice from others. During the online media

launch hosted by Community Manager of Team BakuNanay and Davao-based

BakuNanay herself, Ara Casas-Tumuran, parents, media friends, noted guests, and

viewers from all over the country were introduced to the Building a BakuNation campaign

with lots of engaging videos, trivia, Q&A, and exciting contests.

Carla Perlas - VP for Communications at

theAsianparent

“Health is a love language,” according to Carla Perlas - VP for Communications at

theAsianparent, as she takes pride in how the campaign continues to go onward and

upward and supports theAsianparent's mission to help parents have healthy pregnancies

and raise healthy families.

BakuNanay Babzee Ferrer 

As a mom who gave birth during the COVID-19 pandemic, mommy influencer and

shares her reflections on how Team BakuNanay and the whole

community has helped her gain the right information on vaccines by participating and joining

webinars that theAsianparent and Team BakuNanay have conducted in partnership with

different credible organizations such as the Department of Health and Healthy Pilipinas

throughout the year.

 

Candice Venturanza, Head of Content of theAsianparent also extends her appreciation

to the Team BakuNanay community as they strive to help drive the movement for

spreading the right and factual information on vaccines, and stressed to viewers that parents

should provide vaccines just like how food is important to their kids.

With an inspiring video pledge featuring moms from across the nation and speaking their

local dialects, to various support from private and public organizations such as Sanofi, DOH

and various parenting communities, Building a BakuNation’s aim is to acquire 750,000

pledges by the end of 2022. This highly inclusive community is not just for moms but all

members of the family, where everyone is encouraged to be mindful of their vaccinations

and taking the opportunity to avail these for free at their local health centers, and continue to

encourage member sign-ups from all over the country to join the advocacy to fight both

misinformation and disinformation / increase vaccine confidence.

This exciting campaign is not only exclusive online, but will also feature various

collaborations with theAsianparent Philippines’ supporters from mommy and parent

communities, including:

● Millennial Moms PH

● Lifestyle Moms PH

● Love Moms PH

● MEMSHIES Mombassadors of Good Vibes

● Bunch of Moms & Munchkins

 

● Mars Club PH

● Momma’s Universe Club PH

● MINT (Mama, Ilaw ng Tahanan)

● Mommies of Panabo

● The Mothers Club

● Inspiring Mommas

● Thriving Moms

Check out the Building a BakuNation Content Hub which can be found in theAsianparent

PH website and find everything related to vaccines and immunization. Join us and take the

Pledge to fight vaccine misinformation by visiting

https://ph.theasianparent.com/category/building-a-bakunation.