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Tuesday, August 22, 2023

FairPrice Group Introduces Singapore’s Beloved and Award-Winning Snacks to the Philippines Market

FairPrice Group (FPG), Singapore's largest grocery retailer, today announced that it will be introducing its popular and award-winning range of potato chips and nuts;and other  food items  into the Philippines in the fourth quarter of this year. 


The snacks will be sold at leading supermarkets in Metro Manila.


In the meantime, attendees of Singaporium 2023 will be the first to get an exclusive tasting of the snacks from 18 to 27 August 2023. Filipinos can have their first taste of these products from Truffle Potato Chips to roasted nuts at the FairPrice booth.

Singapore Ambassador to the Philippines Constance See graces the booth of FairPrice, Singapore's largest retailer, at Singaporium 2023 in SM  Aura in Taguig City. (L-R) Jonathan Young, FairPrice Consultant (International Business); Grace Chua, CEO of FairPrice Own Brands Food Solutions; and Hock Yam, FairPrice Director (International Business).

 Crisped to perfection, FairPrice Potato Chips are a symphony of flavours made from 100% fresh potatoes. Seven flavours will be introduced to the market, they are classic salted Original, Truffle, Sour Cream, Black Pepper, Hot & Spicy, Cheese, and BBQ, there's a flavor for every mood. The award-winning FairPrice Truffle Chips received the Retail Product of the Year at the 2023 Retail Asia Awards. 


Complementing this gourmet journey are FairPrice’s range of baked and roasted nuts. FairPrice will be offering Almonds, Cashews and Pistachios, meticulously sourced from the best origins globally  with quality in mind. These natural, cholesterol-free delights can be savoured on their own or used to elevate recipes.


Grace Chua, Chief Executive, Own Brands Food Solutions, FairPrice Group said that Filipinos are a discerning bunch with high expectations of taste and quality. “It is our honour to offer Filipinos our FairPrice Group’s high quality and delicious snacks. For Filipinos, snacks are more than delicious treats, they’re also a way of life and a way of injecting fiber and nutrition into their diets. From high quality nuts, sourced globally from the USA to Asia, Filipinos can enjoy healthy snacking with FairPrice Nuts. As Filipinos look for tasty snacks, FairPrice potato chips in exciting flavours such as truffle and black pepper are now an alternative to traditional snacks like chicharron.”


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