Festivals are at the heart of Filipino culture, celebrating the country’s rich heritage with vibrant and lively events each year. This is also the best time for communities, families, and friends to gather together and celebrate.
One of the country’s biggest festivals is Davao’s Kadayawan Festival. Held every August, it’s a thanksgiving event that celebrates bountiful harvests, nature, and the city’s history and heritage.
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| It was Unli Fun in Kadayawan with Miss Universe Philippines 2023 and PLDT Home Ambassador Michelle Marquez-Dee |
In 2023, the festival celebrated its 38th year, with the theme “Colors of Abundance, Vibrance of Diversity, Festival of Festivals, the 'Pag-abli sa Kadayawan,” and ran from August 10-20. It was a return to form for the festival with tourists flocking to the city to witness the many events and festivities. From a colorful and vibrant opening ceremony to energetic concerts, and a rich cultural showcase of the entire city, Kadayawan 2023 was a beautiful spectacle enjoyed by locals and festival goers alike. 
On her first Kadayawan experience, Michelle Marquez-Dee made sure to savor durian, mangosteen and other Davao’s harvest. Joining her are PLDT’s Alan Abrina, Head of Operations – South Mindanao and Hazel Nabatar, Sales Head – South Mindanao
Among the many people visiting the festival was Miss Universe PH 2023 Michelle Marquez Dee who joined PLDT Home’s fun activities in Kadayawan, joining festival goers to celebrate the special event. She also toured the festival areas and did meet and greets with her fans at the PLDT-Smart Ponciano Store, PLDT Home booth at NCCC Mall VP and at the main PLDT Home booth in Magsaysay Park.
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