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Tuesday, June 29, 2021

KFC supports Metro Manila Pride

Last June 26, KFC transformed its Bonifacio Triangle Branch into a venue of a one-of-a-kind march to support Metro Manila Pride. The iconic fast food restaurant is a corporate sponsor of the non-profit behind the annual Metro Manila Pride March.

But with no large physical gatherings allowed, KFC instead turned its drive-thru branch into a safe space for LGBTQIA+ members and allies so they could go out and be heard. Posters at the venue showed how “Love is the Original Recipe,” and called for people to “Drive out the hate.” 

KFC dresses up its store in celebration of Pride



 Visitors observed how the KFC Pride-Thru became a venue for people to show their solidarity for the LGBTQIA+ community as they had their own Pride march from inside their cars. Each car was given a special-edition rainbow Pride Float as part of the day’s festivities. As in previous Pride marches, there was a sea of rainbow flags and festive colors. Members and allies were able to come together once again to make their voices heard loud and clear. Being able to show up for Pride matters more than ever to the community, as efforts to advance  LGBTQIA+ rights issues in the country continue.            

 

A rainbow float and Pride stickers were given to each car. 


“The Colonel’s spirit of inclusion is part of the fabric of KFC’s culture. And it’s alive here at the Pride Thru,” said Charmaine Bautista-Pamintuan, Chief Marketing Officer of KFC Philippines. “We’re proud that KFC is committed to promoting a culture that stands for inclusion and respect, regardless of gender, race, or sexuality.”


“We hope these values resonate with our customers,” Bautista continued. “Because at KFC, everyone is welcome at our table.”

To learn more about LGBTQIA+ issues and support Pride efforts, visit mmpride.org

6 comments:

  1. Nakakatuwa na unti unti ng natatanggap ng society natin ang LGBTQIA+ community. Respeto at pag-unawa naman talaga ang kailangan nila hindi panghuhusga. Saludo ako sa mga company tulad ng KFC na handang makiisa at tumayo para sa karapatan nila.❤️

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  2. so nice naman ng kfc dahil they support LGBTQIA+ members sure na madami ang matutuwa dito 🥰

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  3. I believe a real kind of support and love to people who celebrates this pride month is to show or guide them to stand on what is true, as in the absolute truth, not the ones that we just made up to be true but actually not. We need to support them yes that is true by directing them to what is right. "The truth shall set us free"

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  4. Its amazing how KFC supports Metro Manila Pride to transformed its Bonifacio Triangle Branch into a venue of a one-of-a-kind march. They turned their drive-thru branch into a safe space for LGBTQIA+ members and allies so they could go out and be heard. This is really impressive.

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  5. Ang gandA naman ng naisip ng KFC para sa mga LGBTQIA + ang KFC Pride-Thru ay naging isang venue para maipakita ng mga tao ang kanilang pakikiisa para sa pamayanan ng LGBTQIA + . At ang nice naman po dahil bawat kotse ay binibigyan nila ng isang espesyal na edisyon ng bahaghari na Pride Float 😊🤗

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  6. Sobrang nakakaBless po talaga ang mga Kompanyang ganito na Sobrang kindness and Patuloy na pinapakita ang Love na kahit kanino, specially for all LGBTQIA+, Super Bless din po talaga para sa kanila ang bagay na ito, that we celebrate the Pride Month..

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