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Thursday, August 5, 2021

These Ever Bilena brands are proudly cruelty-free

Makeup is an important part of every girl’s daily life. But sometimes, we overlook the stories behind the manufacture of these makeup essentials.


The past years saw a rise in awareness for cruelty-free makeup brands. Cruelty-free makeup means that the makeup was not tested on animals or does not include ingredients made or derived from animals. 

Animals that underwent makeup testing have suffered deformities in their bodies and experienced unnecessary pains, which horrified consumers when they discovered the results. Because of this, some cosmetics companies have started developing cruelty-free makeup lines to respond to the call of consumers against animal testing. Thus, the term cruelty-free has been coined by cosmetic companies that have stopped experimenting on animals.


One of these companies is Ever Bilena, one of the country's leading cosmetic brands, which has announced that its makeup brands are cruelty-free. Ever Bilena makeup brands include Hello Glow, Ever Organics, Careline, Blackwater, and Spotlight.


“For us at Ever Bilena, creating beauty should not be at the expense of hurting animals. Animal cruelty is something we do not believe in because it does not fit our mission in the company," says Denice Sy-Munez, Ever Bilena's chief sales and marketing officer. "Aside from providing them affordable makeup brands using quality ingredients, we also want Filipinas to enjoy beauty products that are not tainted with cruelty.”


When buying cruelty-free makeup, consumers are not only expressing support for the brand but also educating themselves on choosing the right products, the importance of animal welfare, and knowing the stories that go behind in making the brand.

So, if you’re thinking of investing in makeup, buy products that are not only affordable but put the concern of animals in its mission like Ever Bilena.

 To know more about Ever Bilena, visit their Facebook ( and Instagram (   


  1. One Great news to know, actually amazed me, Always my brand eversince,I really appreciate it that they are "100% cruelty free"

  2. I love Ever Bilena brands, it is pretty to use and affordable.The best thing about is their mission creating beauty but not hurting animals,this sounds good for me because I'm a pet lover. Ever Bilena has a Good campaign ,I hope other beauty products would do the same..

  3. talagang this is so nice po na cruelty free ang mga products nila dahil dapat talaga ay we dont hurt animals. Kudos to ever bilena very recommended brand of make up ang ganda and crueltu free pa 👍🥰

  4. Napakaganda po talaga nitong brand na ito , the best po talaga itong Ever Bilena Cosmetics, Bukod sa maganda na napaka affordable pa so nice Naman po dahil creating beauty should not be at the expense of hurting animals. ..

  5. Ever Bilena, one of the country's leading cosmetic brands, which has announced that its makeup brands are cruelty-free. This is great news from one of the trusted and high quality make up brand in our country. Promoting cruelty free is much appreciated for giving importance about the welfare of the animals. This is amazing.😍

  6. Yung brand na ptuloy pinagkakatiwalaan dahil sa ganda ng product, sulit na sulit at perfect na pefect for all the Ladies ❤❤❤

  7. This is really a good news for everyone specially who loves animals and have pets, we must care the animals too Thank you for this mission ❤️ Ever belina in one of my favorite cosmetics brand.


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