LBC launches a bold new brand platform with their recently appointed agency, BBDO Guerrero. They put endorsers at the front and center of quirky, character-driven ads, but instead of influencers, LBC has created the ‘Padalakada’, a cast of 3D-animated, everyday objects.
And who better to speak about these services than the items themselves. LBC’s ‘Padalakada’ are carefully created characters each representing a specific service. Meet Jordy and P. Air, a pair of sneakers, who endorse the brand’s main courier service. Potricia, a plant pot and momprenuer, represents SoShop!, LBC’s program for social sellers. Pursee loves k-pop and remitting with LBC. While Phiona the phone and Blesh the blush swoon over an LBC rider on his way to pick them up. Many more characters round out the cast.
“With LBC’s portfolio of products and services, it was important that we created a consistent platform with the flexibility to tailor messages for different customer segments, “ said BBDO Guerrero Creative Chairman, David Guerrero. “It’s been a wonderful collaboration with our clients and productions partners and we are very proud of the work we have done together”.
The campaign received the highest ad recall lift on YouTube of 13.4% within the logistics category.
A sneak peek of everything! It's a great initiative that caters to more of good service
ReplyDeleteThe best in send and receive of items and money locally and abroad.
ReplyDeleteLBC will surely give thier great service at all times.
Wow ang galing nman ng 3D animated campaign na ito , tlga kilala na dn at the best tlga ang LBC ❤️
ReplyDeleteI like this Padalakada. They are cute and very eye catching. I like this campaign.
ReplyDelete