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Friday, May 26, 2023

Spotify, the leading audio platform, and its creators dish out the recipe for aspiring creators


The power of podcasts continues to grow in the Philippines. With nearly 40% of Filipinos finding comfort in listening to their favorite creators, it’s no surprise podcasting continues to grow, not just in listenership, but also in people’s interest in creating podcasts. Spotify, the leading audio platform, and its creators dish out the recipe for aspiring creators. 

Make audio magic with ideas

Starting a podcast can sometimes feel a bit intimidating, but it’s simpler than it appears. All you need are two things: an idea and a voice to bring it to life. Some popular topics that you can explore are Love & Relationships, which have seen a remarkable 400% increase in consumption from 2021 to 2023, as well as Pop Culture, Self Improvement, and Comedy, which have doubled their reach since 2021.


Once you have clarity on the topic you are passionate about, the rest comes easy — as Gayle de Chavez, Creator of Free Yourself puts it. And a free tool like Spotify for Podcasters will equip you with everything you need to create and grow a podcast. 

Bring listeners to the party with interactive features

If you’ve ever thought that podcasting can feel like a one-sided conversation, Spotify’s Q&A and Polls features deepen creator-fan connection — from gathering guest suggestions to receiving feedback on topics and formats, and even gamifying your content. Rizza Lana-Sebastian, co-host of Camp Confidence shares, “We use Polls to gain insights into our audience's preferences, allowing us to craft compelling narratives for our upcoming season that truly resonate with them.”


Power podcast with data

Podcasting is both an art and a science, and understanding your listeners and their interactions is key to podcasting success. It’s important that creators are provided the insights into your show's performance which can then help you make decisions — may it be planning on your content calendar or coming up with ways to promote your new episode.

Give listeners a backstage pass with videos

Video podcasts bring a new level of engagement like never before. Combining the intimacy of audio with the visual impact of video, it offers listeners a closer and more dynamic viewing experience. The result is an immersive experience where listeners feel closer to their favorite creators and creators make deeper connections with their audience.


Podcasting is for anyone and everyone. With platforms like Spotify, the home of culture and conversations for Pinoys, you will be able to take inspiration from other local creators — but the best way to find success is to hone in on the why of what you’re creating. 


Ready to turn on your mic and amp up your ideas? Head on to Spotify for Podcasters.

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